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Show Results For
- All HBS Web
(950)
- People (2)
- News (375)
- Research (348)
- Multimedia (14)
- Faculty Publications (223)
- 01 Dec 2016
- News
Vive la Madeleine!
company fixer or rescuer—like Viana: “Il faut les deux.” It takes both. “Jeannette was two wills converging to fight together, the will of the workers and the will of Monsieur Viana. That’s what is truly extraordinary, that’s what has truly touched the people of... View Details
- 05 May 2023
- News
Fail Better
there were beautiful leaves coming down. I was looking out at the water and, you know, the sun was glancing off of the water, and I said, I can never do this again in my life. I can never have another meeting like this. What do I have to... View Details
- 10 Mar 2021
- News
Next Normal
people in real life and laughing with them. The virtual world is here to stay, but nothing replaces the beauty of communal physical spaces.” —Aishetu Fatima Dozie (MBA 2002) “I’ve learned that it’s doable and productive but doesn’t feel... View Details
- 05 May 2022
- News
Lesson Plans
growth mindset, they’re building their grit, their perseverance, they’re taking agency over their learning. And all sorts of beautiful things can start to happen in the actual classroom. Instead of it being focused on the lecture,... View Details
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or... View Details
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- 19 Aug 2024
- News
Quantum Leap
lack of certainty concerning qubits themselves. That’s because SEEQC’s control chips are inherently qubit-agnostic: While they currently support the company’s own superconducting qubits, they should work with all the other varieties of qubit under development. “That’s... View Details
- 01 Jun 2019
- News
City on a Hill
beauty of the campus and the traditional mountain culture that infuses the school’s offerings, from the workshops on beekeeping and pottery-making to the wood carvings and herbal products in the gift shop. “It’s the oil that makes the... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
United States around 1900, and the initial "wow" factor that visitors experience when entering these buildings is often a partial reaction to the scope and beauty of their architecture. There is nothing like walking into the Field Museum... View Details
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 17 Jan 2012
- First Look
First Look: January 17
Birchbox Defends Against Copycat Competitors Peter A. Coles and Benjamin EdelmanHarvard Business School Case 912-010 Birchbox offers trial-sized beauty products delivered monthly by mail-attracting rave reviews. Seeing the success of this... View Details
Keywords: Sean Silverthorne
- 01 Jun 2022
- News
Blissful Thinking
professional French-horn player, Brooks came to the subject of happiness by way of art. His early research focused on why people produce and consume art and beauty as well as the motives behind human generosity. He discovered that... View Details
Keywords: Dan Morrell; illustration by Dan Winters
- 01 Sep 2009
- News
E Ink’s Wild Ride
inspire immediate excitement. Then Jacobson and his crew showed him another example, this time under a microscope, in which the pixels migrated over an electrode to spell out MIT. “You could see the individual particles moving around,” Wilcox recalls. “It was View Details
- 03 Mar 2017
- News
Big Blue’s Big Bet
conclusion by manually going through the data,” the lead doctor told the Japan Times, “but Watson’s speed is crucial in the treatment of leukemia, which progresses rapidly and can cause complications.” This is the beauty of Watson, which... View Details
Keywords: Paul Kix; illustrations by Dan Page
- 2017
- Book
Profits and Sustainability: A History of Green Entrepreneurship
By: Geoffrey Jones
This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who... View Details
Keywords: Environmental Entrepreneurship; Green Business; Sustainability; Entrepreneurship; Ethics; Business History; Religion; Environmental Sustainability; Agriculture and Agribusiness Industry; Banking Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Alternative Energy Industry; Financial Services Industry; Food and Beverage Industry; Green Technology Industry; Tourism Industry; Africa; Asia; Europe; Latin America; North and Central America; Oceania
Jones, Geoffrey. Profits and Sustainability: A History of Green Entrepreneurship. New York: Oxford University Press, 2017.
- 19 Jun 2007
- First Look
First Look: June 19, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607032 MD Beauty, Inc. Harvard Business School Case 806-045 Describes some of the issues confronting the entrepreneurial team responsible for creating a highly successful natural View Details
Keywords: Martha Lagace
- 01 Jun 2009
- News
Dispatches from the Global Classroom
families. Later, we gather with locals to learn about every aspect of rug weaving: cleaning and brushing the wool; pulling and spinning it out into yarn; coloring it with plant- and insect-based dyes; and finally, weaving it into the View Details
- 15 Jun 2021
- News
June 2021 Books and Podcasts
consumers and shopping habits in the next few years. Real Estate, a Love Story: Wisdom, Honor, and Beauty in the Toughest Business in the World By Joshua Benaim (MBA 2006) Disruption Books With this book, a blend of memoir and strategy,... View Details
- 17 Dec 2024
- News
Solving the Underemployment Crisis
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, it’s Dan. Today, we are sharing a brief excerpt from Managing the Future of Work, the critically-acclaimed podcast from my colleagues at Harvard Business School. Each episode, HBS professors Bill Kerr... View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
above and beyond than what Mama asked. Fu’s playful humor and bouncy rhythms, set against Julie Kwon’s expressive illustrations, perfectly captures how a plucky daughter’s exuberance and a tired mom come together amidst the beautiful... View Details