Publications

July 2000
Case

Cisco Systems: Are You Ready? (B)

By: James L. Heskett and John P. Morgridge

Supplements the (A) case. View Details

Keywords: Information Technology Industry; Information Technology Industry

01 Sep 2014
News

Feedback

phones. It’s all part of our commitment to giving you the content you want, where and when you want it. Let us know how we’re doing at bulletin@hbs.edu. June 2014 Bulletin Our June cover story on Brazilian CEO Claudia Sender (MBA 2002) helped increase Bulletin View Details

26 Jun 2000
Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

business: customers, products, value propositions, the capabilities and advantages any player brings that will allow the plans to meet success. And while businesses have always used a "platform" of technology of one kind or another to... View Details

Keywords: by Martha Lagace; Health

01 Dec 1996
News

New Releases

Technology Fountainheads by E. Raymond Corey (Harvard Business School Press) As corporate research and development costs rise, many firms choose to participate in R&D; consortia - collaborative ventures with academic institutions and... View Details

01 Jun 2024
News

Decoding the Promise and Perils of Generative AI

ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details

Keywords: April White

17 Dec 2001
Research & Ideas

Risks and Rewards of the Intrapreneur

Globe newspaper started Boston.com, the start-up founders had to calm the waters to ensure the newspaper's execs that the Web site wouldn't be stealing stories or ad revenue, said Lisa Desisto, Boston.com's CEO. Desisto said her group... View Details

Keywords: by Sean Silverthorne

Other Article

Want to See the Future of Digital Health Tools? Look to Germany

By: Ariel Dora Stern, Henrik Matthies, Julia Hagen, Jan B. Brönneke and Jörg F. Debatin

A new law will make it easier to introduce and determine the benefits of new tools. Perhaps its most important provisions are its formalization of “prescribable applications,” which include standard software, SaaS, and mobile as well as browser-based apps, and the... View Details

Keywords: Health Care and Treatment; Transformation; Internet and the Web; Technological Innovation; Germany

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Article

Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

By: John A. Deighton

The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details

Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption

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2014
Working Paper

Search-Based Peer Firms: Aggregating Investor Perceptions Through Internet Co-Searches

By: Charles M.C. Lee, Paul Ma and Charles C.Y. Wang

Applying a "co-search" algorithm to Internet traffic at the SEC's EDGAR web-site, we develop a novel method for identifying economically-related peer firms and for measuring their relative importance. Our results show that firms appearing in chronologically adjacent... View Details

Keywords: Peer Firm; EDGAR Search Traffic; Revealed Preference; Co-search; Industry Classification; Analytics and Data Science; Internet and the Web; Mathematical Methods; Corporate Finance

SSRN

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December 1999 (Revised November 2000)
Background Note

Pricing and Market Making on the Internet

By: Robert J. Dolan and Youngme E. Moon

Considers the impact of the Internet on how market exchanges will take place. Discusses the role of shopping agents and alternatives to fixed prices such as negotiations, auctions, and exchanges. View Details

Keywords: Price; Marketing Strategy; Auctions; Digital Platforms; Negotiation; Internet and the Web

26 Aug 2001 - 30 Aug 2001
Conference Presentation

Developing Products on Internet Time: Managing Innovation in Turbulent Environments

By: Alan MacCormack

Keywords: Product Development; Internet and the Web; Innovation and Invention; Management

01 Sep 2010
News

Online Fashionistas

“A lot of the brands love the fact that our Web site is private like a very contained platform in which we could sell their goods. It was actually very easy once we got the system up and running to get amazing designers, not only women’s... View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

11 Mar 2001
Research & Ideas

Evolving for Success [Part Two]

age: dot-coms, dot-com enablers, and wanna-dots. That's kind of a joke, because many of the pure dot-coms are dead. The dot-com enablers, which are the technology and service firms themselves, are the biggest e-commerce companies in the... View Details

Keywords: by Staff

July 2001 (Revised May 2002)
Case

WWWW - Who Will Win Wireless?

This case discusses different players in the wireless Internet industry and asks readers to evaluate the likelihood that they will create and capture value. View Details

Keywords: Internet and the Web; Success; Mobile and Wireless Technology

July 2011 (Revised January 2012)
Teaching Note

Demand Media (TN)

By: John Deighton and Leora Kornfeld

Teaching Note for 512021. View Details

Keywords: Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California

May 2021 (Revised June 2021)
Case

Zoom Video Communications vs. Microsoft Teams

By: Andy Wu

In June 2021, Zoom executives prepared for competition in the post-pandemic world. Zoom‘s breakthrough success in the previous year put the company in a position to set up many new opportunities going forward. At the same time, its success attracted competitors like... View Details

Keywords: Internet and the Web; Competition; Growth and Development Strategy

2016
Working Paper

Net Neutrality: A Fast Lane to Understanding the Trade-offs

By: Shane Greenstein, Martin Peitz and Tommaso Valletti

The “net neutrality” principle has triggered a heated debate, and advocates have proposed policy interventions. In this paper, we provide perspective by framing issues in terms of the positive economic factors at work. We stress the incentives of market participants... View Details

Keywords: Rights; Internet and the Web; Debates

June 2000
Case

Hollydazzle.com

This case describes the unique underlying economics of a start-up Internet retailing company. It highlights the fact that costs in that setting have a component that varies with volume and thus seriously impacts profitability. View Details

Keywords: Cost Accounting; Internet and the Web; Business Startups; Retail Industry

January 2001 (Revised March 2003)
Case

Quantum Corporation: eSupplyChain Group

The eSupplyChain group has been recently formed with Quantum Corp.'s Hard Disk Drive Group to evaluate Internet/IT-based approaches to improving supply chain performance. The Hard Disk Drive Group has endured several quarters of poor financial performance and has... View Details

Keywords: Digital Platforms; Internet and the Web; Information Technology; Supply Chain Management; Business Strategy