Publications

15 Dec 2024
News

Forward Thinking

You can ask the internet anything, but getting an answer via generative artificial intelligence consumes about 10 times more electricity than a traditional Google search. Consequently, the data centers where AI tools are trained and run are guzzling more and more... View Details

Keywords: Janine White; Illustrations by Richard Borge; Electric Power Generation, Transmission, Distribution; Utilities

10 Dec 2010
News

Notes from the Trenches

on his company’s board. Good Start, which closed an $18 million Series A round of fundraising in September, will use advanced DNA sequencing technology for a pre-pregnancy test to more accurately screen for a range of potential genetic... View Details

Keywords: Julia Hanna; Management, Scientific, and Technical Consulting Services; Professional Services; Scientific Research and Development Services

Web

Global Entrepreneurship - Course Catalog

the strategies of lean experimentation, minimum viable product, bootstrapping, and staged investment are critical to startups in these emerging ecosystems, one needs to adapt the lessons from mature markets like Silicon Valley, New York,... View Details

January 1993 (Revised May 2004)
Case

Adventurous Computer Games, Inc.

By: William J. Bruns Jr.

A new company producing computer games must begin to capitalize computer software development cost. To do so requires a cost accounting system, decisions about which costs to capitalize, and how to match costs to future revenues. Teaches accounting standards for... View Details

Keywords: Product Development; Applications and Software; Cost Accounting; Business Startups; Information Technology Industry

Competition in 2016, becoming the first Latin American startup to receive the award. In 2019, Cobli was elected by LinkedIn as one of the top ten startups in Brazil. Previously, Parker founded First Help... View Details

Keywords: Insurance;#64;#Software/App;#68;#Transportation & Logistics

19 Dec 2013
Blog Post

“Tell me, what is it you plan to do with your one wild and precious life?”

my toes into the startup world - be that my own or that of another. Not too long after that decision, an onslaught of “traditional” career related events started popping up in my inbox and on my calendar. Company Presentation Day,... View Details

Keywords: Technology

June 2015
Case

Silicon Fen

By: Tom Nicholas, David Chambers and Matthew G. Preble

Keywords: Information Technology; Industry Clusters; Entrepreneurship; Business Startups; Technology Industry; England; California

01 Dec 2013
News

A Safer, Smarter Future for Tech Trash

electronics thrown away globally every year into a sustainable source of metals for the technologies of tomorrow. BlueOak represents just the sort of fresh thinking that has marked Bradoo's relatively short but notable career path. At age... View Details

Keywords: Constantine von Hoffman; recycling; Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services

16 Dec 2020
News

A Creator in the Era of Disruption

those days. There were very few VC-backed startups and not much of an entrepreneurial ecosystem. It was what author and venture capitalist Alex Lazarow would define as a “frontier market”—a place where entrepreneurs face significant... View Details

25 Aug 2022
News

Harnessing the Tools of the Digital Age

It wasn’t necessary to understand the technology that powered the company’s washing machines, turbines, or jet engines. “But executives now need to understand the technologies behind their products and think... View Details

Keywords: April White

01 Sep 2013
News

The New Tech Meccas

government and no tradition of tech innovation that we ever hear about," says Schroeder. "But to be surrounded by such a large quantity of young people—many of them women—who were unbelievably head-down, thinking about problems they wanted to solve with View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services; News, Library, Internet, and Other Services; Information

Web

Launching Tech Ventures - Course Catalog

companies. Those who will join early-stage startups (typically in a product manager, business development, sales, marketing, or growth role). Those who will work at growth stage technology firms (in a... View Details

February 2016 (Revised February 2017)
Case

Mattermark

By: Jeffrey Bussgang and Annelena Lobb

Mattermark, a software-as-a-service company that sold software allowing companies to access financial information about privately-held companies and startups, was at a turning point. CEO Danielle Morrill had to allocate investment funding from a Series A round. She... View Details

Keywords: Entrepreneurship; Applications and Software; Business Startups; Marketing; Strategy; Technology Industry; United States