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  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

Renewal," (available soon) Koehn and coauthors Kelly McNamara, Nora Khan, and Elizabeth Legris trace the dramatic arc of the company's past seven-plus years—a period that saw Starbucks teeter on the brink of insolvency, dig deep to renew its sense of purpose and... View Details
Keywords: by Julia Hanna; Food & Beverage
  • Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

Insights & Advice 11 Dec 2023 Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy Becca Carnahan Author HBS Team tag Alumni Consumer Products / Retail Student & Alumni Stories Kyle Leahy (MBA 2011) stepped... View Details
  • Web

Arthur Rock Center for Entrepreneurship | About

faculty interest. Over 50 percent of HBS alumni become entrepreneurs at some point in their careers. About the Name The Arthur Rock Center for Entrepreneurship was dedicated in 2003 in honor of a generous HBS supporter and pioneering San Francisco-based venture... View Details
  • 19 Jan 2023
  • Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

tries to put the right number of products in the right stores at the right time, so it sells as much as possible and doesn’t lose track of stock. As part of the study, Tapestry managers who oversee shelf stocking provided employees called... View Details
Keywords: by Rachel Layne
  • July 2018
  • Case

Financing Anghami's Growth

By: Ramana Nanda and Eren Kuzucu
In December 2012, less than two years into the founding of their music-streaming platform Anghami, cofounders Elie Habib and Eddy Maroun found themselves evaluating an unorthodox term sheet. Habib and Maroun needed to make a decision vis-à-vis the proposal put forth by... View Details
Keywords: Growth; Startups; Copyright; Business Startups; Business Model; Music Entertainment; Decisions; Technological Innovation; Venture Capital; Internet and the Web; Growth and Development Strategy; Financial Strategy; Product Marketing; Product Launch; Product Development; Expansion; Digital Platforms; Agreements and Arrangements; Valuation; Decision Making; Middle East; Lebanon
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  • March 2008
  • Case

Novartis AG: Science-Based Business

By: H. Kent Bowen and Courtney Purrington
Novartis is a science-based drug company, which has important implications for its business strategy. It is one of the largest pharmaceutical companies in the world with over $38B in sales in 2007. Pharmaceuticals account for slightly over $24B of that total. In 2007,... View Details
Keywords: Innovation and Invention; Resource Allocation; Product Development; Partners and Partnerships; Research and Development; Science-Based Business; Pharmaceutical Industry
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  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

the internet. We wrote a series of Harvard Business School case studies between 2009 and 2011 exploring viral videos—United Breaks Guitars, the JK Wedding Dance, and how Ford used influencers to launch the Fiesta car. What struck us right... View Details
Keywords: by John Deighton and Leora Kornfeld
  • 03 Mar 2015
  • First Look

First Look: March 3

advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product View Details
Keywords: Sean Silverthorne
  • 18 Dec 2012
  • First Look

First Look: December 18

of Research in Marketing 29 (2012) Abstract We examine the underlying process behind the IKEA effect, which is defined as consumers' willingness to pay more for self-created products than for identical View Details
Keywords: Carmen Nobel
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

  Working PapersFemale Empowerment: Impact of a Commitment Savings Product in the Philippines Authors:Nava Ashraf, Dean Karlan, and Wesley Yin Abstract Female 'empowerment' has increasingly become a policy goal, both as an end to itself... View Details
Keywords: Martha Lagace
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

new world. Typical approaches used by legacy players such as using technology to improve efficiency, encouraging business units to do digital experiments, or launching independent units to spur innovation have met with limited success.... View Details
Keywords: Dina Gerdeman
  • 23 Oct 2000
  • Research & Ideas

The Strategy-Focused Organization

movements, energy prices, and economic cycles. But what determines how the organization does in the long run is how well it is positioned relative to its competitors. If organizations can continue to invest, even during economic downturns, in customer relationships,... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • Web

Advisory Board - Entrepreneurship

company Excara and switched to selling enterprise software for managing product content. In 2002, he started two nonprofits in response to the sexual abuse crisis in the Catholic Church. He is currently acting VP of View Details
  • 22 May 2007
  • First Look

First Look: May 22, 2007

evaluate their theory by looking at the design evolution of two software product platforms through the modeling lens of design structure matrices (DSMs) and design rule theory. Our analysis shows that DSM models and options theory can... View Details
Keywords: Martha Lagace
  • 01 Mar 2024
  • News

In My Humble Opinion: Role Model

One of four daughters of Pakistani immigrants, Salma Qarnain (MBA 2002) grew up in the midwestern “I” states of Iowa, Illinois, and Indiana before attending Stanford University. “It was my first experience feeling happy and comfortable in a place that had diversity,”... View Details
Keywords: Julia Hanna; acting; theater; diversity; career path; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 10 Sep 2013
  • First Look

First Look: September 10

Marketing the Beauty Secrets of Japanese Geisha This case considers the creation and early growth of California-based TATCHA, a Japanese-themed luxury beauty brand. It explores how Vicky Tsai developed the concept, assembled financial and management resources, and... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2019
  • Research & Ideas

How Scale Changes a Manager's Responsibilities

listen to podcasts like Reboot or Masters of Scale. Put your ego aside! Managing is hard, let alone learning how to do it when you’re also trying to launch a company. From 20-30 employees. The best practice for team size is eight... View Details
Keywords: by Julia Austin
  • 20 Oct 2023
  • News

Highlights from the Fall 2023 Alumni Board Meeting

a cost of customer acquisition that has more than doubled. In addition to managing those challenges, HBS Online is focused on staying engaged in the market, experimenting with emerging trends like AI, and launching new products. Notable... View Details
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore the benefit to enthusiasts of moving... View Details
Keywords: Dina Gerdeman
  • April 2025
  • Case

Techint: Strategic Choices for Community Impact

By: Lauren Cohen, Virak Prum, Kenneth Charman, Pedro Levindo and Mariana Cal
In early 2024 Erika Bienek, Chief Community Relations Officer at Techint, had to decide whether to invest in a new company-owned and operated technical school in Veracruz, Mexico, or invest instead in strengthening the city’s public education system. Techint, a global... View Details
Keywords: Technical Institutes; Community Relations; Social Impact; Argentina; Mexico; Brazil; Conglomerate; Stakeholder Management; Government And Business; Community Impact; Philanthropy; Business Conglomerates; Business Subsidiaries; Business Headquarters; Family Business; Decision Making; Private Sector; Public Sector; Education; Curriculum and Courses; Middle School Education; Secondary Education; Teaching; Training; Learning; Energy; Engineering; Construction; Values and Beliefs; Geography; Global Range; Local Range; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Government Legislation; Recruitment; Innovation and Invention; Disruptive Innovation; Knowledge; Resource Allocation; Industry Clusters; Infrastructure; Family Ownership; Philanthropy and Charitable Giving; Business and Community Relations; Business and Stakeholder Relations; Business and Government Relations; Creativity; Reputation; Social and Collaborative Networks; Civil Society or Community; Social Issues; Poverty; Strategy; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Europe; Italy; Latin America; North and Central America; Mexico; North America; United States; South America; Argentina; Buenos Aires; Brazil
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