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- All HBS Web
(1,425)
- People (3)
- News (197)
- Research (1,006)
- Events (6)
- Multimedia (2)
- Faculty Publications (632)
- 21 Sep 2023
- Blog Post
Hands-on Learning About Global Markets
saw the cultural differences while developing marketing concepts for Ellie Care, a technology platform based in Buenos Aires providing health and emergency-response monitoring that enables seniors 65+ to live more independently. Early on,... View Details
- Web
Business Economics Online Course | HBS Online
This course is part of the Strategy track. Introduction to Economics for Managers ENROLL NOW No application needed for our certificate programs. Start your journey today! Economics for Managers $1,850 Next 8-week session starts April 30th... View Details
- 22 Feb 2022
- News
Breaking News
the profession. Journalists are asking, Whom do we serve? How do we know what people think is important? Any good reader-revenue strategy has to be built around a real understanding of the audience and what motivates people to consume... View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
they buy. And in this excerpt, Toffel and Pal talk about Common’s business model, the market opportunity, and what she’s learned about launching a climate venture. Courtesy Sanchali Pal READ MORE Mike Toffel: So let's talk a little bit about the business model. So... View Details
- Web
Industry Information - Alumni
current awareness and perspectives on business and policy challenges and trends in the banking industry. International Banking Library The International Banking Library is a web-based platform for the exchange of research on cross-border... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
health justice, and social justice. Ultimately, we need to create a new decision-making paradigm, where our business strategies and choices fully consider the short- and long-term impacts we have on the environment, on communities, and on... View Details
- August 2015
- Case
Building an e-Commerce Brand at Wayfair
By: Thales Teixeira and Elizabeth Anne Watkins
Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details
Keywords: E-commerce; Wayfair; Wayfair.com; Amazon; Retailing; Furnishing; Funnel; Attribution; ＂Marketing Analytics＂; Brand Building; Digital Platforms; Marketplace Matching; Marketing; Marketing Communications; Marketing Strategy; Internet and the Web; Media; Supply Chain; Supply Chain Management; Communication; Advertising; Resource Allocation; Decisions; Advertising Industry; Communications Industry; Consumer Products Industry; Retail Industry; United States
Teixeira, Thales, and Elizabeth Anne Watkins. "Building an e-Commerce Brand at Wayfair." Harvard Business School Case 516-028, August 2015.
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
opportunity that's right for you. Entering StartUpLand will guide you as you seek your ideal entry point into this popular, cutting-edge organizational paradigm. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53337 2017 Entrepreneurship, Innovation,... View Details
Keywords: Sean Silverthorne
- Web
Online Business in Society Courses | HBS Online
Certificate Courses (6) Business and Climate Change Professors Forest Reinhardt & Michael Toffel Prepare yourself and your organization for the business risks and opportunities created by climate change. 5 weeks, 5-6 hrs/week Enroll by March 13 $1,850 Certificate... View Details
- 01 Dec 2022
- News
Full Court Press
as a platform to not only improve the health and wellness of one of the world’s youngest and fastest growing populations but also to create a whole new industry around the business of sports,” says Tatum. Creating an industry from... View Details
Keywords: Dan Morrell
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
innovation, we propose several new topic areas—performance trajectories, response strategies and hybrids, platform businesses, and innovation metrics—to guide subsequent empirical work. Download working... View Details
Keywords: Sean Silverthorne
- 18 Jan 2018
- News
The Lessons of All-Day Breakfast
Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: When Kristy Cunningham (MBA 1998) arrived at McDonald’s in 2014 as vice president of strategy and insights, she asked her team about the most common requests... View Details
- March 2021 (Revised August 2022)
- Case
Seeding and Selling Asana
By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details
Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
- February 2024 (Revised January 2025)
- Case
AGENTS.inc: Pathways to Growth at an AI Startup
By: Frank Nagle, Manuel Hoffmann, Karoline Ströhlein and Susan Pinckney
The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early... View Details
Keywords: Business Growth and Maturation; Business Model; Business Startups; Small Business; Transformation; Customer Focus and Relationships; Decisions; Entrepreneurship; Venture Capital; Financial Strategy; AI and Machine Learning; Digital Platforms; Technological Innovation; Copyright; Management; Growth and Development; Market Timing; Ownership; Risk and Uncertainty; Competition; Open Source Distribution; Entrepreneurial Finance; Computer Industry; Europe; Germany
Nagle, Frank, Manuel Hoffmann, Karoline Ströhlein, and Susan Pinckney. "AGENTS.inc: Pathways to Growth at an AI Startup." Harvard Business School Case 724-444, February 2024. (Revised January 2025.)
- 05 Sep 2018
- Research & Ideas
The Hidden Benefit of Giving Back to Open Source Software
employees on company time to make updates and edits to the software for community use that could be used by competitors? New research by Assistant Professor Frank Nagle, a member of the Strategy Unit at Harvard Business School, shows that... View Details
- 20 Nov 2012
- First Look
First Look: November 20
has received substantial attention in the strategy literature, where a number of qualitative approaches to describe, represent, and evaluate business models have been proposed. We contend that while helpful to understand a firm's overall... View Details
Keywords: Sean Silverthorne
- 20 Mar 2012
- First Look
First Look: March 20
Market Governments—Qualitative Evidence from a Biotechnology Multinational Authors:Prithwiraj Choudhury, James Geraghty, and Tarun Khanna Publication:Global Strategy Journal 2, no. 1 (February 2012) Abstract We build on the emerging... View Details
Keywords: Sean Silverthorne
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
not be any sort of attack on this very fundamental right. On the other hand social media platforms still have an obligation to the public that they serve YouTube needs to redouble its efforts and be totally relentless in its quest to... View Details
- 04 Apr 2017
- First Look
First Look at New Research, April 4
political participation and interest while improving representation of all groups. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52460 December 2016 Strategic Management Journal Through the Mud or in the Boardroom: Examining Activist Types and Their... View Details
Keywords: Sean Silverthorne
- Web
Power and Influence for Positive Impact | HBS Online
elements—and common misconceptions—of power and how to apply strategies for shifting the balance of power in relationships. Highlights Analyzing the Fundamentals of Power Tactical Choices A Developmental Path to Power Show Hide Details... View Details