Publications

Educators

15 May 2006
Lessons from the Classroom

Women Find New Path to Work

and personal marketing, sort of one-to-one-to-one, the customized approach, as opposed to the broadcast media that were the mainstays of advertising in the early '90s. They... View Details

Keywords: by Mallory Stark

03 Nov 2003
Research & Ideas

Making Money Making Movies

investigates the drivers of success and failure of media and entertainment products such as motion pictures and video games. Her paper,... View Details

Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video

June 1994
Case

STAR TV (E)

By: J. Peter Williamson and Michael Y. Yoshino

Keywords: Media and Broadcasting Industry

April 2023 (Revised April 2024)
Teaching Note

Netflix's Culture: Binge or Cringe?

By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg

Teaching Note for HBS Case No. 522-096. View Details

July 2006 (Revised March 2008)
Case

Changan Automobile Co., Ltd.

By: Dennis Campbell and Donglin Xia

Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details

Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China

June 2018
Supplement

Valuing Snap After the IPO Quiet Period (C)

By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte

Analyzes Snap’s value and analyst recommendations following the events described in the (B) case. View Details

29 Jun 2007
First Look

First Look: June 29, 2007

resource for executives and managers at all levels seeking to brush up on their knowledge of macroeconomic dynamics. Information or Opinion? Media Bias as Product Differentiation Authors:Bharat Anand, Rafael... View Details

Keywords: Martha Lagace

Article

Marketing in the Age of Web 2.0

By: Jill Avery

Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details

Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Consumer Products Industry

Read Now

May 1994 (Revised September 1994)
Case

STAR TV (C)

By: J. Peter Williamson and Michael Y. Yoshino

Keywords: Media and Broadcasting Industry

April 2025
Case

Giving Up on a Passion: Elizabeth Rowe at the Boston Symphony Orchestra

By: Jon M. Jachimowicz, Maisie Wiltshire-Gordon and Alexis Lefort

For 20 years, Elizabeth Rowe was a world-renowned principal flutist with the Boston Symphony Orchestra. But in 2024, Rowe decided to leave her position to pursue a new full-time career as a leadership coach. At 50, Rowe was well under the typical retirement age, and,... View Details

Educators

12 Oct 2017
Cold Call Podcast

Telemundo: The Fastest Growing TV Network in the United States

Keywords: Re: Henry W. McGee; Media & Broadcasting; Media & Broadcasting

18 Sep 2007
First Look

First Look: September 18, 2007

Andrew Banks and Royce Yudkoff were considering raising a 5th fund for their media-focused private equity firm, ABRY Partners. ABRY had a strong track record that the co-founders attributed to their group's deep knowledge of the View Details

Keywords: Martha Lagace

October 1998
Case

Star TV in India--1998

By: Tarun Khanna, Geetu S Karnani and Tanya Z Haider

Keywords: Television Entertainment; Media and Broadcasting Industry; India

December 2010 (Revised March 2011)
Teaching Note

Comcast Corporation

By: Anita Elberse

Teaching Note for 507080. View Details

Keywords: Media and Broadcasting Industry

March 2005 (Revised November 2005)
Teaching Note

Bertelsmann AG (TN)

By: Bharat N. Anand

Teaching Note to (9-703-405). View Details

Keywords: Media and Broadcasting Industry

20 Aug 2013
First Look

First Look: August 20

12, 2012, BH Media Group, a subsidiary of Warren Buffett's Berkshire Hathaway, announced an offer to buy Media General's (MEG) newspaper division for $142 million in cash and... View Details

Keywords: Anna Secino

24 Sep 2014
Op-Ed

Take a Trim Tab Approach to Climate Change

attention, and thereby educate people to influence the tide of events. Prominent business leaders have a bully pulpit, if they want to take it, on the issue of climate change and environmental... View Details

Keywords: by Amy C. Edmondson; Energy; Utilities

August 2007 (Revised February 2013)
Teaching Note

Oprah Winfrey (TN)

By: Nancy F. Koehn, Marya Besharov, Katherine Miller and Nora Khan

Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry