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January 2016
Case

Sentient Jet: The Uber of Private Jets

By: Anat Keinan and Sandrine Crener

Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of... View Details

June 2016
Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble

This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details

Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)

June 1999 (Revised February 2013)
Case

The California Wine Cluster

By: Michael E. Porter and Gregory C Bond

Describes the California wine cluster, or the group of interconnected wineries, grape growers, suppliers, service providers, and wine-related institutions located in California. Also describes the wine cluster in France, Italy, Australia, and Chile, the four other... View Details

Keywords: Agribusiness; Geographic Location; Industry Clusters; Business and Government Relations; Competition; Food and Beverage Industry; California

November 2006
Case

Santander's Acquisition of Abbey: Banking across Borders

Banco Santander, Spain's largest commercial bank, announced in July 2004 the acquisition of Abbey National Bank, the fifth largest U.K. commercial bank. This transaction was the largest ever cross-border acquisition in European banking and would result in the... View Details

Keywords: Integration; Value Creation; Mergers and Acquisitions; Globalization; Commercial Banking; Banking Industry; United Kingdom; European Union; Spain

January 2009
Case

Creating The Partnership Solutions Group at Lehman Brothers

By: David A. Thomas and Stephanie Creary

Explores how two senior Wall St. executives created a successful commercial opportunity for Lehman Brothers that focused on building relationships with minority- and women-owned financial services firms. Illustrates how Patricia Miller Zollar and Nadja Fidelia aligned... View Details

Keywords: Diversity; Gender; Partners and Partnerships; Power and Influence; Value Creation; Financial Services Industry

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February 2018
Case

Robert K. Steel at Wachovia (A)

By: Gautam Mukunda, Nien-hê Hsieh and David Lane

In September 2008, Robert Steel presided over the sale of Wachovia, a top U.S. bank, less than three months after becoming its CEO. Wachovia’s exposure to risky home loans led depositors and creditors to flee the bank on Friday, September 26, after the FDIC seized and... View Details

August 1994 (Revised May 1995)
Case

Engineering Inspection & Insurance Company

By: Robert H. Hayes

Engineering Inspection & Insurance Co. (EIIC) is a small but highly successful company that offers machinery and boiler inspection and insurance services. After years of above-average growth and profits, both are retreating toward the industry average, policy delivery... View Details

Keywords: Service Operations; Business Strategy; Organizational Design; Organizational Structure; Insurance; Strategic Planning; Problems and Challenges; Insurance Industry; United States

October 2011 (Revised October 2013)
Case

Ensighten

By: Lena G. Goldberg and Michael J. Roberts

Focuses on a small start-up software company engaged in a negotiation over its software licensing agreement with a very large potential client. The entrepreneur must weight legal and business issues vs. his desire to land the key customer. View Details

Keywords: Applications and Software; Business Plan; Business Startups; Agreements and Arrangements; Corporate Entrepreneurship; Contracts; Information Technology Industry

November 2006 (Revised March 2007)
Case

Goodyear and the Threat of Government Tire Grading

By: Felix Oberholzer-Gee, Dennis A. Yao and Elizabeth Raabe

In the spring of 1977, Goodyear CEO Charles J. Pilliod Jr. was looking at an internal report on government and legal events relevant to the tire industry. Two items caught his attention. First, he noticed that an industry suit to block the government's proposed system... View Details

Keywords: Competitive Advantage; Lawsuits and Litigation; Auto Industry; Auto Industry; United States

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

Other industries as diverse as consulting, trucking, and heavy industrial services are seeing the same trend. Before explaining the benefits, drawbacks, and application of... View Details

Keywords: by Benson Shapiro; Manufacturing

December 2002 (Revised January 2003)
Case

Four Seasons Goes to Paris: '53 Properties, 24 Countries, 1 Philosophy'

By: Roger H. Hallowell, David Bowen and Carin-Isabel Knoop

Illustrates how Four Seasons manages hotels in countries with strong and distinct national cultures. Focuses on how the chain meets its exacting service standards in a variety of settings worldwide, with special attention on France. View Details

Keywords: Service Delivery; Organizational Culture; Global Range; Global Strategy; Standards; Accommodations Industry; Paris

Research Summary

The Commercialization of Internet Infrastructure

By: Shane M. Greenstein

Why did commercial Internet service initially develop in some geographical areas and not others? What determines the success of businesses? What determines the value of Internet services? The research stream developed the first analysis of the Internet access... View Details

December 1996 (Revised July 2002)
Background Note

Note on Marketing and the Internet

By: John A. Deighton, Alison Berkley and John Barabino

The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details

Keywords: Marketing; Internet and the Web; Digital Marketing

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December 2003 (Revised April 2004)
Case

Blockbuster Inc. & Technological Substitution (C): The Internet Changes the Game

Investigates how the rise of the Internet as a vehicle for renting and buying movies has disrupted the video rental industry and how market leader Blockbuster Inc. can and should respond to these developments. Explores how the emergence of e-commerce affects the degree... View Details

Keywords: Organizational Change and Adaptation; Risk and Uncertainty; Decisions; Technological Innovation; Competition; Change Management; Service Industry; Service Industry

January 2010 (Revised April 2010)
Case

Credit Suisse Group: Managing Equity Research as a Business

By: Boris Groysberg, Paul M. Healy and Sarah Abbott

In 2003, in the midst of industry turmoil and company-specific challenges, Stefano Natella was named Global Head of Equity Research at Credit Suisse. Over a six-year period, Natella implemented and refined a new methodology for valuing equity research analysts, both... View Details

Keywords: Business Model; Change Management; Customer Satisfaction; Compensation and Benefits; Selection and Staffing; Balanced Scorecard; Organizational Change and Adaptation; Financial Services Industry

April 2019 (Revised August 2020)
Case

Raksul

By: Scott Duke Kominers, Masahiro Kotosaka, Nobuo Sato and Akiko Kanno

Raksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace... View Details

Keywords: Marketplace Design; B2B; Platform Strategy; Printing; Entrepreneurship; Digital Platforms; Logistics; Advertising; Growth and Development Strategy; Industry Structures; E-commerce; Web Services Industry; Japan

Research Summary

Re-Producing Exclusivity: A History of the Transatlantic Fashion Industry, 1929-1960

The history of fashion has been increasingly explored over the last decade, but two important and intertwined features of the topic are still underdeveloped: business and its international aspect. These dimensions are crucial. Fashion is first and foremost an industry... View Details

April 2018
Article

Elite Strategies and Incremental Policy Change: The Expansion of Primary Education in India

By: Akshay Mangla

This article analyzes India’s recent enactment of universal primary education. This programmatic policy change is puzzling given the clientelistic features of Indian democracy. Drawing on interviews and official documents, I demonstrate the catalytic role of committed... View Details

Keywords: Education; Policy Change; Policy Elites; Institutions; India; Early Childhood Education; Policy; Education Industry; India

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13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus United. In the public eye, the... View Details

Keywords: by Martha Lagace

September 2020 (Revised June 2021)
Case

Eaton Corporation: Portfolio Transformation and The Cost of Capital

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

In 2000, Eaton Corporation was a broadly diversified industrial conglomerate. But its strategy was evolving and its focus was narrowing around “power management” and more recently on “intelligent power,” the use of digitally enabled products and services designed to... View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Business Divisions; Cost of Capital; Corporate Finance; Value; Valuation; Industrial Products Industry; United States; Denmark; Republic of Ireland

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