Publications

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

graphics, to target the right audience, and to measure responses instantly. But many experts contend that Internet advertising is still in its infancy. There is a widely held belief that in the future we will compare today's Web ads with... View Details

Keywords: by Susan Young

13 Sep 2012
Research & Ideas

Why Public Companies Underinvest in the Future

The next step involved creating a match sample. "The first thing we did was try to find for each public firm in the United States a private firm that was of similar size and in the same industry," Farre-Mensa says. Although this... View Details

Keywords: by Maggie Starvish

TraceTogether

By April 7, 2020, over 1.4 million people worldwide had contracted the novel coronavirus (COVID-19). Governments raced to curb the spread of COVID-19 by scaling up testing, quarantining those infected, and tracing their possible contacts. It had taken Singapore's... View Details

November 2018 (Revised April 2019)
Case

Zespri Grows

By: David E. Bell and Natalie Kindred

Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but... View Details

2020
Chapter

Reflections on Comparing China and India

By: Tarun Khanna

In this essay, the introductory chapter to an edited volume (Bajpai, Ho and Miller (edited), Routledge Handbook of China-India Relations, 2020), I reflect on two decades of my comparative scholarship on the trajectories of modern China and India, with a lens... View Details

Keywords: Country Analysis; Comparative Analysis; International Relations; Entrepreneurship; China; India

June 2002 (Revised August 2002)
Case

WorldSpace: Digital Radio for the Developing World

By: Debora L. Spar

Describes the evolution of WorldSpace, the world's first major provider of digital radio service to the developing world. The brainchild of Noah Samara, an African-born, American-trained lawyer, WorldSpace has a dual commercial and social mission. Samara wants to... View Details

Keywords: Information; Social Entrepreneurship; Mobile and Wireless Technology; Developing Countries and Economies; Media and Broadcasting Industry; Asia; Latin America; Africa

06 Jun 2007
Research & Ideas

Behavioral Finance—Benefiting from Irrational Investors

new shares you suddenly own of a company that you never intended to buy in the first place? Logic suggests that you would be likely to sell those shares. But research by Associate Professor Malcolm Baker, Professor Joshua Coval, and... View Details

Keywords: by Julia Hanna

Article

Why Every Organization Needs an Augmented Reality Strategy

By: Michael E. Porter and James E. Heppelmann

While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of... View Details

Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness

Register to Read

December 2020
Article

Multinational Firms and the Politics of International Trade in Multidisciplinary Perspective

By: Grace A. Ballor and Aydin B. Yildirim

From the technical analyses of wide ranges of scholars to the public discourse backlashes against globalization, there is a huge volume of work historicizing, quantifying, and problematizing the complex role of multinational corporations (MNCs) in international trade.... View Details

Keywords: Multinational Corporations; International Trade; Big Business; Economic Governance; Global Value Chains; Trade Policy; Corporate Regulation; Multinational Firms and Management; Trade; Policy; Governance; Globalization

Read Now

2021
Book

Time for Reparations: A Global Perspective

By: Jaqueline Bhabha, Margareta Matache and Caroline M. Elkins

In this sweeping international perspective on reparations, Time for Reparations makes the case that past state injustice—be it slavery or colonization, forced sterilization or widespread atrocities—has enduring consequences that generate ongoing harm, which... View Details

Keywords: Reparations; Slavery; Colonization; Structural Racism; State Injustice

June 2018
Case

Verona Group

By: Robert L. Simons and Sarah Abbott

Are a salesperson's struggles her own fault or the result of a problematic job design? Anna George works as a salesperson at Verona Group, a company that designs and wholesales high-end women's apparel. She had spent nearly 20 years in sales with another fashion label... View Details

Keywords: Jobs and Positions; Design; Analysis; Performance; Measurement and Metrics; Salesforce Management; Organizational Design

13 Jul 2021
Blog Post

A View from the Horizon

Rene Jones, Chairman and CEO of M&T Bank, Harvard Business School, Summer Venture in Management (SVMP) alumnus 1985 In April, I was honored to join over 70 Black leaders from a variety of industries who signed a letter that supported our democratic values and the... View Details

Christopher A. Bartlett

Professor Christopher A. Bartlett received an economics degree from the University of Queensland, Australia (1964), and both the masters and doctorate degrees in business administration from Harvard University (1971 and 1979).

As a practicing manager prior... View Details

Keywords: consulting; health care; management consulting; manufacturing; medical supplies; wine

21 May 2015
Blog Post

3 Ways to Fund Your HBS MBA

Trying to figure out how you’re going to afford your Harvard MBA can feel very scary – I definitely remember the sticker shock I felt when I read the expected student budget for the first time. Luckily, there are a lot of ways for you to... View Details

George Serafeim

George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School, where he co-leads the Climate and Sustainability Impact Lab in the Digital, Data, and Design Institute. He teaches the course "Risks, Opportunities and... View Details

Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology

March 2011 (Revised July 2011)
Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi

The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details

Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

2016
Working Paper

Innovating in Science and Engineering or 'Cashing In' on Wall Street? Evidence on Elite STEM Talent

By: Pian Shu

Using data on MIT bachelor's graduates from 1994 to 2012, this paper empirically examines the extent to which the inflow of elite talent into the financial industry affects the supply of innovators in science and engineering (S&E). I first show that finance does not... View Details

Keywords: Higher Education; Engineering; Personal Development and Career; Science; Finance