Publications

27 Nov 2012
News

The Beauty of the Network

not be in the position of launching Restorsea if I hadn’t gone to HBS.” On October 15, Restorsea launched at Bergdorf Goodman department stores, with the goal, Pao says, of moving from the “lab,” where the... View Details

Keywords: cosmetics; salmon; Securities, Commodities, and Other Financial Investments; Finance; Miscellaneous Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade

16 Feb 2018
Blog Post

Out of PE, Into Africa

estates attorney, she has clients and partners to answer to, and as a mom, she worried about the kids’ safety. We both worried about our house and finances. It all seemed a little crazy. Despite the challenges, I was able to convince the... View Details

Web

The Art of American Advertising: 1865 - 1910

“Posting” Brand Name Management A Marketing Revolution “Advertising is a distinct art, as much so as the art of coal mining or of engine building,” noted copywriter and author... View Details

09 Feb 2023
Blog Post

The Sixth Year of Short Intensive Programs (SIPs) at HBS

digital channels such as TikTok and the metaverse, and building an approachable brand centered around community. “The sole purpose of our SIP is to leave everybody who comes into it with the opportunity to... View Details

03 Feb 2016
Research & Ideas

The State of Customer Service Leadership

example, that company would not be selling a “lifestyle” so successfully on a global basis today to its customer base of students, younger singles, and married couples moving into their first apartment or View Details

Keywords: by Jim Aisner; Retail

10 Mar 2017
News

The Business of Lego Batman

going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, and then you have a movie... View Details

Keywords: LEGO; Lego

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

Korean bands splinter into solo acts and brand into subunits, BTS stuck together. The band members were known for getting along, and they continued to release their music together until a recent 2022 hiatus. Avoid micromanaging. Some... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

12 Sep 2011
Research & Ideas

The Untold Story of ‘Green’ Entrepreneurs

In the 1920s, on pitch black nights in rural eastern Montana, the farmhouse owned by the parents of brothers Marcellus and Joe Jacobs stood out for one reason: it had light, although located far from power lines and gasoline supplies. It... View Details

Keywords: by Sean Silverthorne

01 Mar 2008
News

“A National System of Income Supplementation”

and economic inequality http://historymatters.gmu.edu/d/6545/. The so-called Kerner Report, warning that the United States was in danger of becoming two “separate but unequal” societies, recommended federal initiatives to boost education,... View Details

Keywords: Educational Support Services; Educational Services

February 2013
Case

Diamond Foods, Inc.

By: Suraj Srinivasan and Tim Gray

The Diamonds Foods, Inc. case describes the major accounting blow up at the company in late 2011 that was triggered by a report by Off Wall Street, a prominent short selling research firm. Diamond Foods, a high flying growth company in 2011, grew from a walnut farmers'... View Details

26 Oct 2017
Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

White House popularized the term “fake news,” the influence of social media advertising and online publishing requires serious reexamination. That began to happen October 24 at the The Future View Details

Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News

Web

Annual Cost of Attendance | MBA

MS/MBA Program Cost of Attendance for the 2025–2026 Academic Year 10-Month Total Cost Single Tuition $90,505 Course & Program Materials Fee $2,800 HUHS Student Health Fee (SHF) $1,800 Student Health Insurance Plan (SHIP) $4,308 HUSHP for... View Details

March 2017 (Revised December 2018)
Case

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David Collis and Ashley Hartman

Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies with enthusiastic children in Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company,... View Details

Keywords: Franchise Management; Brand Management; Culture Change; Business Units; Acquisition Strategy; Technological Change; Disney; ESPN; Cord-cutting; Bob Iger; Strategy; Corporate Strategy; Competitive Advantage; Diversification; Integration; Media; Media and Broadcasting Industry; Entertainment and Recreation Industry; Consumer Products Industry

September 2002 (Revised October 2002)
Case

GolfLogix: Measuring the Game of Golf

By: John T. Gourville and Professor Jerry N. Conover

GolfLogix has developed a small, GPS-based device to help golfers track their play. They must decide how best to distribute these devices: 1) sell them directly to golfers through traditional retail channels; 2) sell them to courses, which would then provide them to... View Details

Keywords: Distribution Channels; Product Launch; Brands and Branding; Innovation and Invention; Measurement and Metrics