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February 2009 (Revised December 2010)
Case

Upgrading the Economy: Industrial Policy and Taiwan's Semiconductor Industry

By: Willy C. Shih and Jyun-Cheng Wang

The government-led creation and incubation of the semiconductor industry in Taiwan is a striking success for advocates of strong industrial policy. It has led to the island nation's domination of the global "foundry" business in which firms like Taiwan Semiconductor... View Details

Keywords: Economic Growth; Industry Structures; State Ownership; Business and Government Relations; Competition; Semiconductor Industry; Taiwan

February 2023 (Revised February 2024)
Case

Chari: Exploring Fintech in Morocco

By: Karen G. Mills and Ahmed Dahawy

This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco’s unique economy where cash remains a dominant player in the market despite global advancements in digitalization. The case also explores the various cultural and... View Details

Keywords: Business Model; Cultural Entrepreneurship; Social Entrepreneurship; Business History; Business and Government Relations; Technological Innovation; Distribution Industry; Financial Services Industry; Morocco

24 Aug 2018
Video

Customer Interaction Days

December 1986 (Revised January 1998)
Case

Chaparral Steel (Abridged)

By: Kim B. Clark

Examines a major capacity expansion proposal of Chaparral Steel, a steel minimill. Gives students the opportunity to evaluate the proposed expansion in the context of the competitive environment, market demand, technological choice, and the demands of a global... View Details

Keywords: Expansion; Performance Capacity; Steel Industry

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January 2024 (Revised January 2025)
Case

Huawei: Resilience amid Autarky and Adversity

By: William C. Kirby and Daniel Fu

In September 2023, Huawei made a dramatic return to the global smartphone space with the launch of its Mate 60 Pro smartphone, equipped with an indigenously designed, 7nm chip. This came despite a myriad of export controls and restrictions imposed against the company... View Details

March 2007 (Revised April 2007)
Case

Fujifilm: A Second Foundation

Fujifilm was the second largest manufacturer of photographic film in the world when digital imaging began to substitute for its core business. In contrast to some photography incumbents, such as Polaroid, Fuji had a relatively successful transition to digital imaging.... View Details

Keywords: Growth and Development Strategy; Transition; Mission and Purpose; Globalized Markets and Industries; Opportunities; Electronics Industry; Technology Industry

November 2003 (Revised November 2015)
Case

Brazil at the Wheel

By: Geoffrey Jones

Taught in the second-year MBA elective on the Evolution of Global Business. Examines the costs and benefits of the Brazilian government's policies to encourage foreign multinationals to develop an automobile industry during the 1950s. A combination of incentives and... View Details

Keywords: Foreign Direct Investment; Multinational Firms and Management; Policy; Government and Politics; Business History; Business and Government Relations; Auto Industry; Brazil

March 1998 (Revised December 1999)
Case

Bronner Slosberg Humphrey

By: David E. Bell and Donald M Leavitt

Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include... View Details

Keywords: Marketing; Growth and Development Strategy; Leading Change; Global Strategy; Service Operations; Competitive Strategy; Information Technology; Salesforce Management; Marketing Communications; Service Industry

July 2002 (Revised August 2002)
Case

Nomura Securities, 2002

By: Tarun Khanna and David Lane

In 2002, Nomura, though long the market leader in Japan, lacked global presence and was beset at home by strengthened local competitors, Wall Street firms that were taking the best deals, outdated systems, controls, and staff skills. Was Nomura still a player to fear?... View Details

Keywords: Competition; Local Range; Global Strategy; Financial Services Industry; Japan

May 2001 (Revised February 2005)
Case

KONE: The MonoSpace Launch in Germany

By: Das Narayandas and Gordon Swartz

Focuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one... View Details

Keywords: Machinery and Machining; Product Launch; Product Development; Construction Industry; Germany

14 Dec 2007
Op-Ed

When Your Product Becomes a Commodity

availability, delivery, shipment quantities, payment terms, and all the other services that accompany the core product. Marketers must use their imagination. As the saying goes: "There are no mature products, only mature... View Details

Keywords: by John Quelch

December 2014 (Revised July 2016)
Case

HEINEKEN—Brewing a Better World

By: Forest L. Reinhardt, José Alvarez, Tonia Junker and Daniela Beyersdorfer

The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing campaigns, seeks to closely integrate its long-term sustainability "Brewing a Better World" approach into its... View Details

Keywords: Beer/brewing Industry; Sustainability; Local Sourcing; Corporate Strategy; Global Strategy; Brands and Branding; Marketing Strategy; Supply Chain Management; Corporate Social Responsibility and Impact; Food and Beverage Industry

2019
Chapter

Location Fundamentals, Agglomeration Economies, and the Geography of Multinational Firms

By: Laura Alfaro and Maggie Xiaoyang Chen

Multinationals exhibit distinct agglomeration patterns, which have transformed the global landscape of industrial production (Alfaro and Chen, 2014). Using a unique worldwide plant-level dataset that reports detailed location, ownership, and operation information for... View Details

Keywords: Multinational Firm; Economic Geography; Agglomeration; Location Fundamentals; Agglomeration Economies; Multinational Firms and Management; Geographic Location; Industry Clusters; Economics

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March 2005 (Revised April 2005)
Case

Ocean & Oil Holdings and the Leveraged Buyout of Agip Nigeria (A)

In 2001, a Nigerian holding company was deciding how much to pay for a major Nigerian oil marketing firm. Explores the challenges facing a fast-growing, leveraged buyout firm operating in a global economy but constrained by imperfect local financial and legal... View Details

Keywords: Leveraged Buyouts; Emerging Markets; Nigeria

2011
Teaching Note

Xinxing Ductile Iron Pipes: Transforming the Management Control System in Time of Crisis (TN)

By: Ning Jia, F. Warren McFarlan and Xiaohui Li

Xinxing Ductile Iron Pipes Co. is a Chinese state-owned enterprise (SOE) that manufactures cast pipe products and steel products. The company had grown to become a dominant player in the ductile iron pipe industry, holding more than 40% domestic market share and nearly... View Details

Keywords: Control Systems; Cost Centers; Manufacturing; Profit Centers; China; Iron ＆ Steel; China

2011
Case

Xinxing Ductile Iron Pipes: Transforming the Management Control System in Time of Crisis

By: Ning Jia, F. Warren McFarlan and Xiaohui Li

Xinxing Ductile Iron Pipes Co. is a Chinese state-owned enterprise (SOE) that manufactures cast pipe products and steel products. The company had grown to become a dominant player in the ductile iron pipe industry, holding more than 40% domestic market share and nearly... View Details

Keywords: Control Systems; Cost Centers; Manufacturing; Profit Centers; China

June 2005 (Revised January 2008)
Case

Good Technology: Empowering Mobility Around the Globe (A)

By: Geoffrey G. Jones and Adam Minnick

Describes the global growth of Good Technology, a Silicon Valley start-up in wireless handheld computing software and service. Reviews the evaluation of wireless standards, the emergence of the world wireless market for voice and data, and the growth of the major firms... View Details

Keywords: Business Startups; Entrepreneurship; Globalized Firms and Management; Partners and Partnerships; Expansion; Wireless Technology; Communications Industry; Technology Industry; California

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06 Feb 2009
News

Keeping a keen eye on consumer behaviour

March 2011 (Revised July 2011)
Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi

The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details

Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry

Management Culture & Surveillance

Highlighted in Columbia L. Sch.’s Blue Sky and Duke L. Sch.’s Global Markets blogs. Featured in its own episode of Stanford L. Sch.’s Business Scholars podcast. Selected for “New and Emerging Voices in Workplace Law,” 2020 AALS Ann. Meeting. View Details

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