Publications

November 1981 (Revised December 1992)
Case

Gotham Giants

The owner of a professional baseball team is trying to figure out if promotions are having an effect on ticket sales, and if televising games is hurting attendance. He considers renegotiating the television contract. View Details

Keywords: Marketing Strategy; Sports; Television Entertainment; Sports Industry

June 2018
Supplement

Valuing Snap After the IPO Quiet Period (C)

By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte

Analyzes Snap’s value and analyst recommendations following the events described in the (B) case. View Details

May 2017 (Revised April 2020)
Case

Raj Kapoor: The Socialist Showman

By: Geoffrey Jones and Snigdha Sur

This case examines the career of Raj Kapoor, the legendary Bollywood filmmaker of the postwar decades. It explores how Kapoor built RK studios after 1948 by releasing a series of movies that combined romance with social messages focused on the fate of the common man in... View Details

Keywords: Film Entertainment; History; Personal Development and Career; Social Issues; Gender; Problems and Challenges; Values and Beliefs; Motion Pictures and Video Industry; India; Soviet Union

March 2007 (Revised August 2009)
Case

Will RacingThePlanet Ltd. Reach the Finish Line?

Mary Gadams, founder and CEO of RacingThePlanet is facing one of the many logistical crises that her young Hong Kong-based venture faces as it stages its popular 4Deserts(tm) adventure marathon series in Atacama Chile, Gobi Desert Mongolia, Sahara Desert Egypt, and... View Details

Keywords: Global Range; Business or Company Management; Logistics; Entrepreneurship; Globalization; Sports Industry; Sports Industry; Hong Kong; Egypt; Mongolia; Chile; Antarctica

November 1986 (Revised October 1995)
Case

Suzanne de Passe at Motown Productions (A)

By: Linda A. Hill

Illustrates: 1) the impact of a manager's leadership style on corporate culture, direction, and performance; 2) the concept of fit between leadership style and the requirements of situations in which managers find themselves; and 3) the need for managers to adapt their... View Details

Keywords: Management Style; Race; Organizational Culture; Leadership Style; Gender; Management Teams; Change Management; Situation or Environment; Creativity; Relationships; Music Industry; Music Industry

Find at Harvard

01 Dec 2015
News

How Do I Get Your Job?

choosing this industry as opposed to another. The film business is a little tricky for MBAs to navigate. It doesn’t have the same clear path that other, more traditional fields do. Leaving that aside, the broader field of media View Details

September 2003 (Revised September 2004)
Case

Grafica, Inc.: Winning the New Jersey Lottery (A)

Debra Taeschler, CEO of Grafica, is considering how to structure her agency's bid for the New Jersey Lottery account. The Lottery is facing declining sales in all major categories and plans to slash its 1999 marketing budget by 32%. Taeschler is debating whether to... View Details

Keywords: Marketing Strategy; Decision Making; Public Administration Industry; Public Administration Industry; New Jersey

25 Aug 2022
News

Turning Point: Dream Weaver

little over six years later, I was hired as founding head of CAA’s corporate practice and had the opportunity to work with Robert Redford, Robert De Niro, Danny DeVito, Kevin Costner, and director Michael... View Details

Keywords: career; life experience; Hollywood; movies; film

January 2005 (Revised August 2005)
Case

Apple Computer, 2005

By: David B. Yoffie and Barbara Mack

Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer market over the past few years. Will the iPod lure new users to the Mac? Will Apple be... View Details

Keywords: Technological Innovation; Innovation Strategy; Information Infrastructure; Brands and Branding; Computer Industry; Computer Industry

01 Dec 2017
News

The Future of VR is Animated Bunnies

the makers of headsets; VR technology producers Samsung and HTC were early investors in the studio. And the entertainment industry is looking to... View Details

Keywords: Janelle Nanos

10 Nov 2011
HBS Case

HBS Cases: Making Lincoln Center Cool Again

the same numbers of two decades ago. Levy's genius, says Harvard Business School's Allen S. Grossman, was in not only recognizing the problem, but also bringing together resident organizations and board members to start solving it. “I... View Details

Keywords: by Kim Girard; Entertainment & Recreation

01 Jun 2015
News

Screen Grab

for soccer fans, FirstRowSports. The NFL’s as-yet-unnamed foray into online streaming will test the waters with an October 25 game only available online. The cable and telecom industry has taken note,... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment

22 Nov 2019
Blog Post

Avant Ski Makes Turns in Ski Media Objectivity

I have a very supportive husband that said, ‘you know, you’re not getting any younger.’” And thus, Avant Ski was born. Reimaging Typical Ski Trip Prep Widman launched NYC-based media company Avant Ski in November 2018 for the sole purpose... View Details

01 Jun 2024
News

Turning Point: On the Line

staff of Truth Be Told (Apple) at Disney. What made it so bizarrely poetic is that Disney was where this freshly minted Harvard MBA had begun his entertainment industry career. I’d long dreamt of living a... View Details

Keywords: labor strike; television; media; unions

June 2016 (Revised May 2017)
Case

Searching for a New CEO: TiVo 2016

By: David B. Yoffie

In 2015, TiVo initiated a search for a new CEO. This case provides a profile of the CEO search and background on the company. View Details

Keywords: Technological Change; Succession Planning; Information Technology; Strategy; Strategic Planning; Management Succession; Forecasting and Prediction; Change; Entertainment and Recreation Industry; Entertainment and Recreation Industry