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Show Results For
- All HBS Web
(3,671)
- People (9)
- News (619)
- Research (2,461)
- Events (62)
- Multimedia (3)
- Faculty Publications (1,167)
- 12 PM – 1 PM EDT, 28 Oct 2015
- Webinars: Career
Harnessing Social Media for Thought Leadership, Networking, and Job Searching
LinkedIn, Facebook, Twitter, Google+, Klout, Hootsuite, Blogs #Overwhelmed? The world of social media for business professionals is getting increasingly complex. Sasha Grinshpun, HBS MBA 2002 and founder/ executive coach at sasha360.com, will provide the best-in-class... View Details
- Research Summary
Current Research
Professor Chung models the effect of incentive compensation to study its impact on the sales force. Using data from a Fortune 500 company, he has developed a dynamic structural model of sales force response to a bonus-based compensation plan and examined how various... View Details
- 02 Dec 2014
- Blog Post
Building a Consumer-Centric Strategy: Highlights from the Marketing & CPG Club’s Conference
featured 3 keynotes, 6 panels, a networking lunch and cocktail hour. As thought leaders in marketing, our keynotes delivered powerful presentations about how their company’s execute a consumer-centric strategy: Michael Moynihan of LEGO... View Details
- 01 Feb 2019
- HBS Seminar
Xavier Jaravel, London School of Economics
- 2003
- Book
The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World
By: Bhaskar Chakravorti
Innovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: Superior new products flop, unlikely ideas become runaway hits, and—despite rapid technological advances and intense... View Details
- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
- March 2001
- Article
Strategy and the Internet
By: M. E. Porter
Many of the pioneers of Internet business, both dot-coms and established companies, have competed in ways that violate nearly every precept of good strategy. Rather than focus on profits, they have chased customers indiscriminately through discounting, channel... View Details
Porter, M. E. "Strategy and the Internet." Harvard Business Review 79, no. 3 (March 2001): 62–78.
- 2014
- Working Paper
The Unfairness Trap: A Key Missing Factor in the Economic Theory of Discrimination
By: Jordan I. Siegel, Naomi Kodama and Hanna Halaburda
Prior evidence linking increased female representation in management to corporate performance has been surprisingly mixed, due in part to data limitations and methodological difficulties, and possibly to omission of a fairness factor in the economic theory of... View Details
Siegel, Jordan I., Naomi Kodama, and Hanna Halaburda. "The Unfairness Trap: A Key Missing Factor in the Economic Theory of Discrimination." Harvard Business School Working Paper, No. 13-082, March 2013. (Revised January 2014, June 2014.)
- 13 Mar 2019
- HBS Seminar
Abhishek Nagaraj, University of California Berkeley Haas School of Business
- 16 Mar 2021
- Blog Post
2+2 Where Are They Now Spotlight: Smitha Das (MBA 2018)
course at HBS in college, I was drawn to the case study method and opportunity to further develop my network and leadership skills to achieve this integration and have a meaningful impact. How long was your deferral (2, 3, or 4 years)? 3... View Details
- May 2003
- Module Note
Managing Product Development
By: Stefan H. Thomke
Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details
- September 1991 (Revised December 1993)
- Case
Tombow Pencil Co. Ltd.
Tombow Pencil Co. Ltd., one of Japan's two premier pencil manufacturers, has been using a subcontractor network in order to respond to changing market conditions. The system currently faces a new challenge as Tombow moves to address a volatile business market for... View Details
Mishina, Kazuhiro. "Tombow Pencil Co. Ltd." Harvard Business School Case 692-011, September 1991. (Revised December 1993.)
- 19 Dec 2006
- First Look
First Look: December 19, 2006
advertising subject to constraints on customer growth. By relaxing constraints on growth by one customer, we can then impute their lifetime value to the firm. We apply our model to data from an auction house. Our results show that there... View Details
Keywords: Sean Silverthorne
- 30 Apr 2018
- HBS Seminar
Aparna Joshi, Penn State Smeal College of Business
- Research Summary
Cross-Sector Partnering
By: James E. Austin
This on-going research project is examining the motivations, dynamics, and effectiveness determinants of partnering between nonprofit organizations, businesses, and government entities. The first major output of the research focusing on nonprofits and businesses was... View Details
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
relevant for social networking sites and large advertisers. Key concepts include: There is a significant and positive impact of friends' purchases on the purchase probability of a user. However, there are significant differences across... View Details
Keywords: by Staff
- 2014
- Working Paper
The Psycho-Social Benefits of Access to Contraception: Experimental Evidence from Zambia
By: Nava Ashraf, Marric Buessing, Erica Field and Jessica Leight
In a field experiment in Lusaka, Zambia, married couples in the catchment area of a family planning clinic were randomly assigned to either a treatment group (N=503) or a control group (N=768). Those in the treatment group received vouchers guaranteeing free and... View Details
Ashraf, Nava, Marric Buessing, Erica Field, and Jessica Leight. "The Psycho-Social Benefits of Access to Contraception: Experimental Evidence from Zambia." Working Paper, August 2014. (Under review.)
- 2023
- Working Paper
Culture as a Signal: Evidence from a Natural Field Experiment
By: Wei Cai, Dennis Campbell and Jiehang Yu
The importance of culture as an informal management control system is increasingly acknowledged in academia. While prior research mainly focuses on the value of culture on internal stakeholders (e.g., employees), we examine whether culture serves as a credible signal... View Details
Cai, Wei, Dennis Campbell, and Jiehang Yu. "Culture as a Signal: Evidence from a Natural Field Experiment." SSRN Working Paper Series, No. 4447603, May 2023.
- Article
A Fair Game? Racial Bias and Repeated Interaction between NBA Coaches and Players
By: Letian Zhang
There is strong evidence of racial bias in organizations but little understanding of how it changes with repeated interaction. This study proposes that repeated interaction has the potential to reduce racial bias, but its moderating effects are limited to the treatment... View Details
Keywords: Discrimination; Bias; Interaction; NBA; Prejudice and Bias; Race; Equality and Inequality; Interpersonal Communication; Sports
Zhang, Letian. "A Fair Game? Racial Bias and Repeated Interaction between NBA Coaches and Players." Administrative Science Quarterly 62, no. 4 (December 2017): 603–625.
- 03 Nov 2016
- HBS Seminar