Consumer Price Index - Publications - Faculty & Research

10 Sep 2012
HBS Case

HBS Cases: Branding Yoga

larger audience," Deshpandé says. Creating Value "Branding Yoga" is one of five branding cases Deshpandé uses in his classes to explore how companies create brands that are differentiated and worthy of a price premium. In... View Details

Keywords: by Kim Girard; Entertainment & Recreation

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this... View Details

Keywords: by Benson Shapiro

04 Apr 2023
Blog Post

Maersk’s Journey to Decarbonize Shipping

more than fivefold over 2021 and 2022. Graph showing forty-foot equivalent (FEU) container prices on various routes increasing in 2021 and falling in late 2022. Source: Freightos Maersk’s decarbonization strategy While many View Details

04 Apr 2017
First Look

First Look at New Research, April 4

attract more customers, or should they enroll landlords in Alfred and reach consumers in that way? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316154-PDF-ENG Harvard Business School Case 317-063 Royal DSM: From Continuous... View Details

Keywords: Sean Silverthorne

Web

Charts & Statistics - Leadership

Low 40 1940 s 19 Military spending explodes Graduated income tax, Victory Tax adopted to fund war effort Rationing Influence: Medium-Low 50 1950 s 19 Military spending shifts to nuclear deterrents Small Business Administration created Influence: Medium 60 1960 s 19... View Details

01 Mar 2018
News

Every Trick in the Book

environment its original owners never envisioned. As other independent booksellers before her had discovered, Brody realized that the store could never compete with its bigger rivals on price or—with just 1,000 square feet of space—on... View Details

Keywords: April White

22 Jul 2015
Research & Ideas

Name Your Price. Really.

price. ©iStock.com/Rawpixel Ltd Examples of PWYW pricing abound in all industries: Radiohead's self-released its In Rainbows album with "name your price" downloads; the Dallas Theater Center holds "Pay-What-You-Can"... View Details

Keywords: by Michael Blanding; Consumer Products

28 May 2020
Research & Ideas

Coronavirus Could Create a 'Bankruptcy Pandemic'

With a pandemic temporarily closing many businesses and stifling consumer demand, whole industries, especially those that recently leveraged their balance sheets to take advantage of near-zero interest rates, are seeing their profits... View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

September 2017
Case

Tencent

By: John R. Wells and Gabriel Ellsworth

Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details

Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Units; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Profit; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Emerging Markets; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Product Development; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Value Creation; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)

Citation

Educators

Purchase

01 Dec 2015
News

Case Study: Bionic Banking

in index funds. Go with the 0.25 percent pricing. Returns will lag the index, and higher pricing will cause that lag to increase dramatically. The “secret sauce” Alpha Architect hopes to create are ETFs that... View Details

01 Aug 1998
News

High Honors

a wide assortment of consumer durables. Two years later, Barford took Beatty into the big time, buying up a larger competitor, General Steel Wares, Inc. (GSW). As head of the new concern, Barford reorganized GSW and developed it into the... View Details

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

through the financial crisis, and Exxon has done the same in the precipitous drop in oil prices from $147 to $33 per barrel. I have spent a lot of time recently with leadership groups and the media discussing the "7 Lessons" and... View Details

Keywords: by Martha Lagace

Web

Scaling Work - Research Computing Services

, certain approaches with Rparallel or Rfuture , or others), one must also determine how the memory will be consumed for each fork/thread/process/branch of the code. If each has it's own copy of the data and data structures, then memory... View Details

Web

Frequently Asked Questions | HBS Online

there a discount offered for completing multiple courses? Yes. If you’re a new HBS Online learner, you’ll pay full price for your first course and then receive a 30-percent past participant discount off your second and third course. Why... View Details

12 Feb 2021
News

How Dunkin’ Donuts Took Over the World

and chips chain, figuring that if I could grow earnings of 50 percent compounded with a donut shop chain, just imagine what I could do with several other franchise businesses. Bad idea. It did not work and earnings stagnated. Stock price... View Details

Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade

07 May 2018
Research & Ideas

Why Online Retailers Should Hide Their Best Discounts

On the most basic level, if retailers are losing money because they are competing in price wars, they are more likely to go out of business, decreasing the variety of stores consumers have to choose from.... View Details

Keywords: by Michael Blanding; Retail

Web

Harvard Business School

Minority Media and Telecommunications Council, among others. He authored articles on venture capital and media investing, and was inducted into the Minority Media and Telecommunications Council Hall of Fame in 2001. Willard “Woody” Brittain Jr. MBA 1972 Woody... View Details

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

challenging, is achievable. Take HBS colleague Benjamin G. Edelman, an expert in online markets whose research focuses on consumer protection related to online businesses. “My research is made better by choosing questions that are... View Details

Keywords: by Carmen Nobel; Education

04 Dec 2000
What Do You Think?

Have We Overdone Deregulation and Privatization?

consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing... View Details

Keywords: by James Heskett

17 Dec 2008
Lessons from the Classroom

‘Ted Levitt Changed My Life’

"Ted Levitt changed my life," wrote Barry Koh (HBS PMD 30, 1975). "In our very first class he opened my eyes to how people are motivated to make decisions. Before, I thought as an engineer—the best attributes and the best View Details

Keywords: by Julia Hanna; Education; Retail

Publications