Change - Publications - Faculty & Research

24 Mar 2008
Research & Ideas

Reducing Risk with Online Advertising

worth more. But often these contracts have sharp points at which the curve changes direction all at once, which can produce odd incentives. Even more strikingly, many of the compensation functions have jumps—sell just one more unit and... View Details

Keywords: by Martha Lagace; Video Game; Web Services

02 Feb 2016
First Look

February 2, 2016

that accounting research would benefit from a greater focus on the study of causal mechanisms (or causal pathways), increased emphasis on structural modeling of the phenomena of interest, and more in-depth descriptive research. We argue these View Details

Keywords: Sean Silverthorne

09 Nov 2010
First Look

First Look: November 9, 2010

middle of the night), are you thinking about the right issues as you ponder how the future will change your business? The answers to these questions can be tough, and their full implications are not always immediately clear. I provide a... View Details

Keywords: Sean Silverthorne

17 Aug 2010
First Look

First Look: August 17

data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency and change the mix of marketing promotions... View Details

Keywords: Martha Lagace

10 Sep 2007
Research & Ideas

High Note: Managing the Medici String Quartet

rehearsing 6 days a week: 8 or so hours a day of practice together, another 4 to 6 hours of practicing alone, in 3-and-a-half decades of being active as an ensemble (with some membership changes in those years, but not many). They played,... View Details

Keywords: by Martha Lagace; Music

05 Feb 2008
First Look

First Look: February 5, 2008

of influence. With this in mind, the paper seeks to achieve five objectives: (1) Define the domain of psychological influence as consisting of those tactics which do not require the influencer to change the economic or structural aspects... View Details

Keywords: Martha Lagace

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

changed drastically in recent years. The growth in the e-commerce market had declined significantly. Furthermore, the advancement of AI and big data was turning shopping into a boundaryless experience—consumers could purchase products... View Details

Keywords: Dina Gerdeman

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

rather than a vertical, turnkey hardware integrated software provider. It's a fundamental change in strategy, if they were to pursue it aggressively. On the other hand, if they pursue their iPod licensing strategy like they pursued their... View Details

Keywords: by Sean Silverthorne

November 2017
Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details