Publications

September 2005 (Revised January 2006)
Case

Yum! Brands, Inc: A Corporate Do-Over

By: Frances X. Frei, Amy C. Edmondson, James Weber and Eliot Sherman

Describes the successful turnaround of the restaurant company Yum! Brands after its spin off from PepsiCo and covers how the company's leadership planned and executed on virtually every dimension of the employee experience. The main dilemma centers on what the company... View Details

Keywords: Product; Brands and Branding; Service Operations; Expansion; Trade; Leadership Development; Business or Company Management; Food and Beverage Industry; Retail Industry

September 1993
Supplement

Manufacturing at ALZA: The Right Prescription? (C)

By: Dorothy A. Leonard

ALZA, a drug delivery company, considers marketing its own and other companies' products. The primary issue is whether to build an internal sales force focused on a few niche markets, to finance a sales force through alliances, or to acquire a marketing company. View Details

Keywords: Mergers and Acquisitions; Product Marketing; Alliances; Research and Development; Salesforce Management; Business Strategy; Pharmaceutical Industry

Find at Harvard

March 1974 (Revised June 1996)
Case

First National City Bank Operating Group (A)

By: Jay W. Lorsch

Growth in the banking field has produced new demands on the "back office." Traditional management practices in check processing and paper handling operations have resulted in ten years of cost increases and quality loss. New manager of the operating group faces an... View Details

Keywords: Change Management; Transition; Banks and Banking; Management Practices and Processes; Managerial Roles; Production; Banking Industry

15 May 2020
News

New Menu

trajectory of these young food businesses, in addition to all the potential pitfalls. Big Ideas Ventures focuses on the transition points as a company moves from product to a commercial kitchen and beyond. "We dedicate a lot of our time... View Details

01 Jun 2000
News

The Right Connections

an especially promising area for studying the effects of top executives' social capital on their ability to secure resources. "In biotech, it can take eight to ten years to developa product and cost hundreds of millions of dollars to... View Details

Keywords: Judith A. Ross

20 Oct 2015
First Look

October 20, 2015

fluctuations. We first exposit that in the presence of Cobb-Douglas production functions and consumer preferences, there is a specific pattern of economic transmission whereby demand-side shocks propagate upstream (to input-supplying... View Details

Keywords: Sean Silverthorne

Web

Introduction - The Audience - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request The Response The Collection The Medium The... View Details

01 Mar 2016
News

Case Study: Paper Chase

operates four sales kiosks in the Boston area, with mobile retail teams that visit local fairs and markets. The kiosks offer a valuable in-person experience with a high conversion rate for the $8–$13 cards. The split between in-person and online sales is roughly 50/50.... View Details

William Rosenthal

After discovering a need for the product in their dress making business, William and Ida Rosenthal created the “first modern uplift brassiere” in 1923. After the success of that item, business was expanded into lingerie, swimwear and... View Details

Keywords: Fabric & Apparel

Laurence F. Probst, III

production of videogames and has also branched into educational software through the acquisition of Broderbund. Probst also managed the international expansion of EA. View Details

Keywords: Computers & Electronics

Alex Manoogian

1952. This invention became the foundation for a billion-dollar enterprise and was instrumental in transforming the burgeoning home and building products supply industry. View Details

Keywords: Fabricated Goods

Robert E. Gross

Gross developed the popular World War II military pursuit plane named the Lightning in the U.S. and the Hudson in Britain. Gross’ Lockheed accounted for 6% of U.S. airplane production during World War II building 19,000 planes and... View Details

Keywords: Automotive & Aerospace

Richard W. Clark

With his ageless persona, Clark had an uncanny ability to tap into the social consciousness of America’s youth. After having served in front of the camera for many years, most notably as host of American Bandstand, Clark formed his own View Details

Keywords: Entertainment & Broadcast Media

10 Jun 2022
Blog Post

New Venture Competition 2022: Business and Environment Ventures

carbon-neutral product. Sharing-OAurora Rotes, MBA 2009Sharing-O, the sharing platform for those things that are still too good to go, filling the gap between new and pre-owned. Let’s be sustainable today, not in 10 years. The most planet-friendly View Details

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

workers; and the production of knowledge, including the idea of the economy, among other topics. Together, the essays suggest emerging themes in the field: a fascination with capitalism as it is made by political authority, how it is... View Details

01 Jan 2004
News

A. G. Lafley, MBA 1977

Crest and Pampers, for example, have regained market share after losing their number one positions in the United States several years ago to Colgate-Palmolive and Kimberly-Clark, respectively. Crest won back the top spot recently by introducing teeth-whitening View Details

June 2022
Case

Worten Portugal: Becoming a Digital Marketplace

By: Antonio Moreno, Pedro Amorim and Tonia Labruyere

With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details

Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Portugal; Spain

March 2022 (Revised December 2022)
Case

Perch

By: Jeffrey F. Rayport, Stacy Straaberg and Julia Kelley

In May 2021, Perch CEO Chris Bell needed to decide whether his e-commerce aggregator company, which bought and scaled Amazon Marketplace brands, should acquire up to three acquisition targets. The prospective acquisitions, Web Deals Direct, HomeCo, and Future Brands,... View Details

December 2018 (Revised October 2020)
Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato

Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details