Publications

November 1996
Case

Redesigning the Ford Mustang

By: Arthur Schleifer Jr. and Phyllis Dininio

Keywords: Product Design; Decision Making; Auto Industry; United States

Find at Harvard

14 Mar 2011
Research & Ideas

Keeping Credit Flowing to Consumers in Need

credit crunch? Nicolas P. Retsinas: In 2007 the nonprime mortgage market crumbled. Many of these products were predicated on ever-rising home values, which would enable owners to sell, pay off, buy again-a cycle toward ever-bigger,... View Details

Keywords: by Sean Silverthorne; Financial Services; Construction; Real Estate

Profile

Luc Sirois

president responsible for bringing innovative consumer products to market, and then moved to Nightingale Informatix in the EMR sector; but he found frustration in these firms’ centralized approach to product... View Details

Keywords: Health Care; Technology; Nonprofit / Government

Profile

Evelyne White

markets. The question for us is about next steps: Do we go deep in small and medium-sized markets where we know our product works well? Or go wide and try to cover more territory quickly, including the biggest major cities?" Answers:... View Details

Keywords: Technology; Services

01 Jun 2022
News

Eyes in the Skies

placed two more satellites into orbit in April of this year, bringing the total constellation to 14. Now that BlackSky’s analytics and constellation platform are largely in place, Minnick is focused on refining and marketing the firm’s commercial View Details

Keywords: Alexander Gelfand

06 Oct 2003
What Do You Think?

Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?

Summing Up In the judgment of respondents to the October column, repeating the development of disruptive technologies is an admirable but elusive target. Respondents commonly asked whether it is a process disrupted by too many factors—some of them a View Details

Keywords: by James Heskett

April 2001 (Revised July 2001)
Case

Zaplet, Inc.

By: Dorothy A. Leonard and Brian DeLacey

Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Information Technology; Organizational Design; Venture Capital; Valuation; Business Strategy; Restructuring; Expansion; Product Development; Innovation Strategy; Human Resources; Information Technology Industry; California

November 1987 (Revised January 1988)
Case

Groen: A Dover Industries Company

By: Francis Aguilar

Describes the challenges facing the president of an old-line foodservice and food processing equipment manufacturing company as it attempted to accelerate sales and profit growth through the introduction of innovative products. The introduction of a "revolutionary"... View Details

Keywords: Business or Company Management; Corporate Entrepreneurship; Labor and Management Relations; Machinery and Machining; Management Style; Management Teams; Performance Efficiency; Technological Innovation; Product Development; Organizational Culture

November 2019
Supplement

Kids & Company: Entering the U.S.

By: Boris Groysberg, Sarah Mehta and Matthew Preble

This video supplement pairs with “Kids & Company: Entering the U.S.” (case no. 418011). It contains eight individual clips that range in length from 5 to 12 minutes. Instructors can use the videos, either in whole or in part, as an additional teaching... View Details

November 2009 (Revised December 2009)
Case

GTC Biotherapeutics: Developing Medicines in the Milk of Goats

By: Ray A. Goldberg and Sarah Morton

GTC is the first company in the animal world to receive FDA approval of a transgenic pharmaceutical. What are the implications for other firms in plants and animals and their opportunities to produce new medicines in an economical and safe fashion? View Details

Keywords: Health Care and Treatment; Animal-Based Agribusiness; Plant-Based Agribusiness; Science-Based Business; Medical Specialties; Product; Technological Innovation; Health Industry; Pharmaceutical Industry; United States

December 2018 (Revised March 2019)
Case

Camber Creek & Measurabl Inc.

By: Marco Di Maggio and Lauren G. Pickle

In late 2017, Camber Creek, a real estate technology focused venture capital firm, had to evaluate a potential investment in Measurabl Inc. which provides real estate companies of all sized with a full SaaS solution for sustainability data. View Details

Keywords: Real Estate; Venture Capital; Investment; Decision Making; Applications and Software; Environmental Sustainability