Publications

15 Aug 2006
First Look

First Look: August 15, 2006

Organization to implement the strategy in Boston. She and her colleagues faced a number of challenges in transferring the strategy, with some questioning whether the strategy... View Details

Keywords: Sean Silverthorne

05 Dec 2023
Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

Virtual tours helped propel homebuying through the height of COVID-19. But now that life is back to normal, new research finds these 3D tours don’t significantly boost sale prices and may even prolong a property’s time on the market. When... View Details

Keywords: by Rachel Layne; Real Estate

June 2013
Article

How to Profit from 'Lean Advertising'

By: Thales S. Teixeira

This article introduces the concept of Lean Advertising, i.e., how to use non-traditional approaches to create and distribute advertising using extremely low-cost approaches online. A framework for Lean Advertising is proposed that identifies the four ways in which... View Details

Keywords: Viral Advertising; Viral Ads; Online Marketing; Lean Advertising; Digital Marketing; Advertising; Advertising Industry

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15 Jul 2010
Other Presentation

Value-Based Health Care Delivery

By: Michael E. Porter

This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, and Porter, Michael E. "A Strategy for Health Care Reform," New England... View Details

Keywords: Health Care and Treatment; United States

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Oct 03 2016
Interview

Clayton Christensen: The Theory of Jobs To Be Done

September 2002 (Revised April 2006)
Case

Istituto Clinico Humanitas (A)

By: Richard M.J. Bohmer, Gary P. Pisano and Ning Tang

Istituto Clinico Humanitas is a newly built private hospital, south of Milan, Italy, that has attained unusual profitability while treating public system patients. The hospital was built and is managed by Techosp, a subsidiary of Techint, a global engineering and... View Details

Keywords: Health Care and Treatment; Management Analysis, Tools, and Techniques; Management Systems; Infrastructure; Managerial Roles; Integration; Performance; Health Industry; Milan

12 Jul 2016
News

The Fastest-Growing Cause for Shareholders Is Sustainability

TeachingInterests

Making Corporate Boards More Effective

By: Suraj Srinivasan

While a corporate board may have broadly defined legal duties, its role in evaluating management, providing strategic oversight, and dealing with the complexity of today's regulatory environment has never been more tested—or more critically dependent on effective... View Details

January 2005 (Revised November 2005)
Case

Gobi Partners: October 2004

By: G. Felda Hardymon and Ann Leamon

The general partners of Gobi Partners, a venture fund located in Shanghai, are trying to decide the best way to raise money for their first fund. Their strategy of investing in early-stage digital media companies in China was well-received by strategic investors--IBM... View Details

Keywords: Decision Choices and Conditions; Venture Capital; Private Equity; Investment; Goals and Objectives; Emerging Markets; Problems and Challenges; Conflict Management; Shanghai

August 3, 2022
Article

Why NFT Creators Are Going cc0

By: and Scott Duke Kominers Flashrekt

Strategies for building brands, communities, and content through intellectual property (IP) vary greatly across NFT projects. Some maintain more or less standard IP protections; others give just NFT owners rights to innovate upon the associated intellectual property;... View Details

Keywords: Non-fungible Tokens; NFTs; Video Games; Merchandising; Creative Commons; Intellectual Property

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Web

Program for Research in Markets & Organizations - Doctoral

Program for Research in Markets & Organizations Explore Summer Research at HBS A 10-week program for undergraduates who wish to work closely with Harvard Business School faculty on research projects on topics ranging from business View Details

January 1977
Case

MRC, Inc. (Consolidated)

By: Thomas R. Piper

A large diversified company must develop a strategy for a division whose performance has deteriorated due to its aging product. Alternatives range from liquidation to a major investment in a new product. The formal capital budgeting system is compared with the informal... View Details

Keywords: Corporate Strategy; Business Divisions; Capital Budgeting

01 Aug 2012
News

Face Fears with Courage

2012
Book

Banks as Multinationals

By: G. Jones

This is a revised edition of a comparative, international study which looks at the history of multinational banks. Researchers from the United States, Japan, Europe, and Australia survey the evolution of multinational banks over time and suggest a conceptual framework... View Details

Keywords: Business History; Multinational Firms and Management; Banks and Banking; Business Strategy; Geographic Location; Trends; Theory