Publications

October 2019 (Revised January 2020)
Case

Dulcie Madden (A)—Growth or Exit?

By: Shikhar Ghosh, Christopher Payton and Shweta Bagai

This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the... View Details

January 2015 (Revised January 2017)
Case

Curriculum Associates: Turning the Page from Tradition to Innovation

By: John J-H Kim and Christine S. An

Set in Fall 2014, the traditional textbook publishing industry is being transformed by technological innovations and new student achievement standards. This case chronicles how Rob Waldron, CEO, and his team bring Curriculum Associates (CA), a traditional supplemental... View Details

Keywords: Education Technology; SaaS; Turnaround; Textbook Publishing; Innovation; Sales Cycle; HR Strategy; Privately-funded Businesses; Sustainable Growth; Product Development Strategy; Organizational Change and Adaptation; Technological Innovation; Competitive Advantage; Publishing Industry

October 2012
Article

Target the Right Market

By: Jill Avery and Thomas Steenburgh

SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its... View Details

Keywords: Marketing; Market Segmentation; Customer Defection; Customer Lifetime Value; Customer Relationship Management; CRM; Market Segmentation And Target Market Selection; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Customer Value and Value Chain; Technology Industry; United States

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08 Dec 2021
Blog Post

The Drive to Succeed: Silvio Memme (MBA 2020) of OMERS Ventures and His Career Switch into Venture Capital

in Toronto, so my thought was ‘let's see if I can add some tools to my toolkit and market myself better to other industries.’” For Memme, the best way to way to make his way back home was one more stop in the United States – Boston,... View Details

Keywords: Venture Capital

March 2022 (Revised January 2023)
Case

Innovation at Moog Inc.

By: Brian J. Hall, Ashley V. Whillans, Davis Heniford, Dominika Randle and Caroline Witten

This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using... View Details

February 2015 (Revised June 2016)
Case

AltSchool: School Reimagined

By: John J-H Kim, Kyla Wilkes and Christine S. An

Max Ventilla and his team launches in 2013 AltSchool, a new network of tech-savvy independent K-8 "micro-schools." AltSchool is born out of Ventilla's frustration with the education options available for his young daughter. During his search, Ventilla comes to the... View Details

Keywords: Education Technology; School Models; Product Development; Entrepreneurship; Talent Development And Retention; Social Impact Investment; Information Technology; Business Model; Education; Business Startups; Customization and Personalization; Growth and Development Strategy; Education Industry; United States

01 Dec 2017
News

2017 in Media: Courting the Cord-Cutters

dropped their $120 subscription it cost everyone in the chain, from the distributor to every content channel. Eventually the industry had to pay attention. There are currently two primary approaches to winning back cord-cutters and... View Details

Keywords: Laura Martin (MBA 1983) , entertainment and internet analyst, Needham & Company

January 2024
Background Note

Evaluating Innovations in the Organization of Primary Care: What Type of Innovation Is It and How Well Does It Align with the Six Factors?

By: Regina E. Herzlinger and James Wallace

How can we evaluate if innovative health care ventures can do good—benefit society—and do well—become financially viable? This question is the topic of the first module in the Innovating in Health Care course book.

This note and "Health Stop (A): What Type... View Details

Keywords: Business Model; Health Care and Treatment; Collaborative Innovation and Invention; Mission and Purpose; Alignment; Health Industry

November 2005 (Revised December 2016)
Case

Bally Total Fitness (A): The Rise, 1962–2004

By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth

From a single, modest club in 1962, Bally Total Fitness had grown to become—in management’s words—the “largest and only nationwide commercial operator of fitness centers” in the United States in 2004. Bally had faced its share of challenges, but the last couple of... View Details

Keywords: Bally Total Fitness; Fitness; Gyms; Health Clubs; Chain; Securities And Exchange Commission; Paul Toback; Weight Loss; Exercise; Contracts; Personal Training; Retention; Accounting; Accounting Audits; Accrual Accounting; Finance; Advertising; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Satisfaction; Public Equity; Financing and Loans; Revenue; Revenue Recognition; Geographic Scope; Multinational Firms and Management; Health; Nutrition; Business History; Lawsuits and Litigation; Management; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Marketing; Operations; Service Delivery; Service Operations; Public Ownership; Problems and Challenges; Business and Shareholder Relations; Business Strategy; Competition; Corporate Strategy; Expansion; Segmentation; Trends; Cost Management; Profit; Growth and Development; Leadership Style; Five Forces Framework; Private Ownership; Opportunities; Motivation and Incentives; Competitive Strategy; Health Industry; United States; Illinois; Chicago

Web

Influence of the China Trade and the Heard Legacy - A Chronicle of the China Trade

China trade bestowed Western traders with a certain business and social prestige. American traders settled into fine country estates as well as elegant townhouses. Augustine Heard took pleasure in fixing up... View Details

2010
Comment

'Urgency and Betrayal: Three Attempts to Foster Private Investment in Argentina's Oil Industry,' by Nicolas Gadano

By: Louis T. Wells

Keywords: Investment; Private Sector; Government and Politics; Governing Rules, Regulations, and Reforms; Business and Government Relations; Non-Renewable Energy; Energy Industry; Argentina

Article

The New Face of Chinese Industrial Policy: Making Sense of Anti-Dumping Cases in the Petrochemical and Steel Industries.

Why have China's petrochemical and steel industries behaved so differently in seeking trade protection through anti-dumping measures, especially given that both industries face the full force of the global economy? We argue that the patterning of anti-dumping actions... View Details

Keywords: Policy; Trade; Economy; Horizontal Integration; Vertical Integration; Motivation and Incentives; Marketing Channels; Industry Structures; System Shocks; Price; Restructuring; Interests; Energy Industry; Steel Industry; China

2024
Report

The Economic Benefits of a Public Sector Nano, Micro, Small and Medium Enterprise (nMSME) Grading Agency: Evidence from Nigeria

By: Saveshen Pillay, Zaakirah Ismail, Anywhere Sikochi and Charles Odii

This is a summary of our working paper exploring the possibility of creating a public sector small and medium enterprise (SME) grading system in Emerging Markets. Using research and insights from ongoing work with the Nigerian government, the first country in Africa to... View Details

Keywords: Credit; Public Sector; Emerging Markets; Small Business; Africa; Nigeria

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26 Aug 2020
Blog Post

Two sides, same coin: How I left the Bay Area as an operator and returned as an investor

what an “ideal VC” is. When I first told my team I was applying to business school, the immediate response I received was a bewildered “What! Why?” “What! Why?” indeed. I was at a fast-growing tech company with an amazing culture,... View Details

2005
Article

Thai Firms' Adaptations Following the Asian Economic Crisis: Market Orientation, Innovativeness and Organizational Culture Five Years After

By: Rohit Deshpandé and John U. Farley

Keywords: Business Ventures; Financial Crisis; Markets; Innovation and Invention; Organizational Culture; Thailand

Web

Career Risks and Professional Growth: Finding a Fulfilling Career with Paige Arnof-Fenn (MBA 1991) - Recruiting

Insights & Advice 22 Jan 2025 Career Risks and Professional Growth: Finding a Fulfilling Career with Paige Arnof-Fenn (MBA 1991) Paige Arnof-Fenn Author Alumni tag All Industries All Locations Alumni Student & Alumni Stories When I... View Details

Article

Know Your Place: How to Assess the Attractiveness of Your Industry and Your Company's Position In It

By: M. E. Porter

Keywords: Business Ventures; Rank and Position