Publications

07 Jun 2010
Research & Ideas

Improving Brand Recognition in TV Ads

estimated 5 million viewers, 50 to 60 percent of those viewers (2.5 to 3 million people) can be lost with usual zapping rates; as many as 1 million could be recaptured by using the pulsing strategy. "This isn't a constraint for the creative View Details

Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation

14 Nov 2006
First Look

First Look: November 14, 2006

for a historic opportunity. He became the third employee of Intel, working for the legendary Gordon Moore and Robert Noyce. As talented as he was as an engineer, Grove became an even better manager, as we learn from exclusive excerpts... View Details

Keywords: Sean Silverthorne

21 Feb 2023
Research & Ideas

What's Missing from the Racial Equity Dialogue?

returning citizens, we are leaving a lot of talented but undervalued people off the table.” It is also important to keep in mind that, when we talk about returning citizens, we’re often including other marginalized and stigmatized... View Details

Keywords: by Danielle Kost

01 May 2020
Blog Post

5 Reasons to Join a Club at HBS

finding unique positions. Clubs also provide interview support; Management Consulting Club (MCC) offers members case preparation support so students can land a role at their dream firms. Ryan Flamerich (MBA 2021): One of my MBA goals was... View Details

30 May 2007
Research & Ideas

Health Care Under a Research Microscope

formidable research and teaching talents on bringing business-focused solutions and perspectives to address these problems. Some examples: In Zambia, Nava Ashraf and several colleagues conducted field studies to determine if charging for... View Details

Keywords: by Sean Silverthorne; Health; Biotechnology

October 2024
Supplement

Hakluyt: from Corporate Intelligence to Trusted Advisors (B)

By: Joseph B. Fuller and Lena Duchene

This case is a continuation of an earlier study chronicling Hakluyt & Company (Hakluyt)’s transformation from an obscure boutique to a global corporate advisory firm with an outsized reputation. In August 2024, the firm faced a pivotal moment as managing partner Varun... View Details

Profile

Peter Gumulia

management is only one piece of the puzzle. I wanted to get closer to the decision making – which ultimately led me to business.” After college, Peter turned to management consulting with a two-year stint at... View Details

18 Jul 2011
Research & Ideas

Looking in the Mirror: Questions Every Leader Must Ask

the right questions," says Kaplan, a Professor of Management Practice at Harvard Business School. "Most leaders spend a lot of their time looking for answers. Very often, they may feel isolated and alone. I want to help them... View Details

Keywords: by Carmen Nobel

30 Oct 2017
Research & Ideas

Asking Questions Can Get You a Better Job or a Second Date

invasive,” Brooks says. Brooks, who has been fascinated by “why people don’t ask more questions” since grade school, has mulled over this topic in many discussions with her mother, whom she thanks in the study. “My mom, a talented natural... View Details

Keywords: by Rachel Layne

01 Dec 2022
News

Future Vision

seashells washing up on the shore—all of which would also require time and attention, be they challenges or opportunities. You can’t ignore them; but you also can’t let them consume you, because you still have to manage the rest of the... View Details

Keywords: Brian Kenny; Educational Support Services; Educational Services

02 Aug 2017
What Do You Think?

Summing Up: Why Can’t Organizations Engage Their Employees?

leadership talent with the attitude, training, and willingness to devote the time to this difficult task of engagement, which can have a significant impact on performance. Too much emphasis on “making the numbers” to the exclusion of... View Details

Keywords: by James Heskett

Web

Strategy Awards & Honors - Faculty & Research

Outstanding Educator Award for Excellence in MBA/Executive education from the Strategic Management Division of the Academy of Management. Maria P. Roche : Runner-up for the Best Paper in Innovation and Entrepreneurship at the 2024... View Details

20 Apr 2021
Book

A Simple Question That Can Guide Companies to Epic Success

New Video: Books@Baker Interview with Felix Oberholzer-Gee Click to watch. Some companies gain advantage by commanding premium prices. Others lean on their world-class talent. But, a small slice of companies manages to do both—and... View Details

Keywords: by Danielle Kost

Blog

Is AI Coming for Your Job?

gradually and then suddenly." Companies will move slowly to deploy generative AI technology like that embodied in OpenAI's ChatGPT. Harnessing the immense pool of data underlying it will require the development of proprietary machine-learning systems, requiring... View Details

October 2020
Case

Michael Phelps: 'It's Okay to Not Be Okay'

By: Boris Groysberg, Carin-Isabel Knoop and Michael Norris

In 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the greatest of all time—the highs and lows,... View Details

Keywords: Mental Health; Talent and Talent Management; Training; Health; Success; Performance Improvement; Personal Development and Career; Family and Family Relationships; Sports; Competition; Sports Industry; United States; Baltimore; Arizona; Sydney; Athens; Beijing; London

01 May 2020
What Do You Think?

Does Remote Work Mix with Organizational Culture?

SUMMING UP Is Management the Missing Ingredient in Melding Organization Culture and Remote Work? Those who have experienced remote work are largely vocal supporters of the notion. Its success is dependent, on the one hand, on an effective... View Details

Keywords: by James Heskett

July 2022 (Revised January 2025)
Case

Call of Fiduciary Duty: Microsoft Acquires Activision Blizzard

By: Jonas Heese, Joseph Pacelli and James Barnett

In January 2022, Microsoft announces its acquisition of the video game company Activision Blizzard, in a deal valued at $68.7 billion, which would make Microsoft the world’s third largest video game company. The deal came as Activision Blizzard faced gender pay... View Details

Keywords: Accounting; Goodwill Accounting; Analysis; Decision Making; Talent and Talent Management; Games, Gaming, and Gambling; Ethics; Leadership; Risk and Uncertainty; Mergers and Acquisitions; Lawsuits and Litigation; Entertainment and Recreation Industry; Video Game Industry; North America; California

August 2023
Case

Kariyer.net: Recruiting AI

By: Shunyuan Zhang, Fares Khrais and Namrata Arora

In 2017, Fatih Uysal (AMP 2021) became CEO of Kariyer.net. By then, the business was already the industry leading online job board in Turkey. However, faced with stalling growth, a turbulent macroenvironment, and growing competition from international players, Uysal... View Details