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  • All HBS Web  (1,016)
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    • Multimedia  (1)
  • Faculty Publications  (633)
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  • May 2020 (Revised December 2022)
  • Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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Bussgang, Jeffrey J., Amy Klopfenstein, and Amram Migdal. "Soofa: Displaying the Right Path?" Harvard Business School Case 820-098, May 2020. (Revised December 2022.)
  • March 2021 (Revised February 2025)
  • Teaching Note

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details
Keywords: Omnichannel Retail; Digital Marketing; Business Startups; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Change Management; Customer Value and Value Chain; Customer Relationship Management; Customer Satisfaction; Financing and Loans; Microfinance; Global Strategy; Marketing Strategy; Market Entry and Exit; Digital Platforms; Product Development; Supply Chain Management; Business and Stakeholder Relations; Networks; Network Effects; Internet and the Web; Financial Services Industry; Technology Industry; United States; Australia
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Moreno, Antonio, and Anibha Singh. "Afterpay U.S.: The Omnichannel Dilemma." Harvard Business School Teaching Note 521-074, March 2021. (Revised February 2025.)
  • 10 Jun 2002
  • Research & Ideas

Reinventing the Industrial Giant

great deal of time in the car." Combining these two things may well make OnStar extremely popular. However, there are several other aspects of OnStar that raise concerns that it might become the 1990s version of Roger Smith's robots. Entering the online... View Details
Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing
  • 25 Nov 2008
  • First Look

First Look: November 25, 2008

http://papers.nber.org/papers/w14483 The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization Authors: Maria Guadalupe and Julie M. Wulf Abstract This paper establishes a causal effect of competition from... View Details
Keywords: Martha Lagace
  • 29 Jun 2015
  • HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

Healthsuite is an open platform that provides a secure and private home for data, allowing care providers and consumers to use the information to make decisions about patient care. Philips executives are hoping the company's early entry... View Details
Keywords: by Dina Gerdeman; Health; Technology
  • 01 Jul 2013
  • Research & Ideas

Crowdfunding a Poor Investment?

offers funders more than just the intangible reward of supporting a company or cause they believe in; it also gives them a direct share in the company that can produce returns over time. Think of it as E*TRADE, but for private companies instead of public ones. But... View Details
Keywords: by Michael Blanding; Financial Services
  • 25 Sep 2018
  • First Look

New Research and Ideas, September 25, 2018

counterparts. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55026 Economists (and Economics) in Tech Companies By: Athey, Susan, and Michael Luca Abstract—As technology platforms have created new markets and new... View Details
Keywords: Dina Gerdeman
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

for hiring, the concept of a slot is absent from virtually all of economics. Macroeconomic studies of vacancies and search come closest, but the implications of slot-based hiring for individual worker outcomes has not been analyzed in a View Details
Keywords: Sean Silverthorne
  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one platform market can enter another... View Details
Keywords: Sean Silverthorne
  • 23 Feb 2011
  • First Look

First Look: Feb. 23

service (price) sensitive customers in markets where it has supplied relatively high (low) levels of service quality in the past. Furthermore, we show that it is the high quality incumbent's most valuable customers, those with the longest... View Details
Keywords: Sean Silverthorne
  • September 2020 (Revised February 2023)
  • Teaching Note

Uber: Competing Globally

By: Alexander J. MacKay
Teaching Note for HBS Case No. 720-404. View Details
Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Global Strategy; Globalization; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Adaptation; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation Networks; Transportation; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai; Shanghai Shi; India; New Delhi; Europe; United Kingdom; London; England; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia
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MacKay, Alexander J. "Uber: Competing Globally." Harvard Business School Teaching Note 721-387, September 2020. (Revised February 2023.)
  • 02 Jun 2010
  • First Look

First Look: June 2

stick with practicing medicine. This essay argues that physicians currently in practice could be equipped over time with the management skill necessary to develop and implement new models of primary care. A Choice Prediction Competition for View Details
Keywords: Martha Lagace
  • 17 Jul 2012
  • First Look

First Look: July 17

mixed results, into developed markets even as the opportunities of its region have grown stronger and stronger. Ultimately Natura has moved beyond stereotypes of globalization, recognizing that winning in Argentina, Chile, and Mexico can... View Details
Keywords: Sean Silverthorne
  • 13 Oct 2015
  • First Look

October 13, 2015

manufacturing components and processes change, and IT security becomes the job of every function. Companies need different skills and expertise, which creates new imperatives for HR. In the marketing function, the ability to track a... View Details
  • 15 Jan 2013
  • First Look

First Look: January 15

Innovation Authors:Nanda, Ramana, and Matthew Rhodes-Kropf Publication:Journal of Financial Economics Abstract We find that VC-backed firms receiving their initial investment in hot markets are more likely to go bankrupt, but conditional... View Details
Keywords: Sean Silverthorne
  • 28 Feb 2012
  • First Look

First Look: Feb. 28

to pass, suggesting that the alternatives that competition provides to customers intensify pressure to illegally provide leniency. We also show that, at least in contexts when pricing is restricted, firms use illicit quality as an entry... View Details
Keywords: Sean Silverthorne
  • 14 Nov 2005
  • Research & Ideas

How Can Start Ups Grow?

intangible resources may be best acquired by following a road of conformity in how your company is organized and presented to the outside world. In start-ups in established industries, conventional business titles such as Marketing... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (F): Future Growth Plans

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,... View Details
Keywords: Keroche; Alcohol; Aloholic Beverages; Beer; Production Capacity; Growth; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (F): Future Growth Plans." Harvard Business School Supplement 720-395, September 2019. (Revised May 2020.)
  • 16 Jul 2013
  • First Look

First Look: July 16

daily diary entries and weekly interviews from four project teams, and a separate sample of critical incident interviews, to induce process models of successful and unsuccessful helping episodes. We found that, in unsuccessful episodes,... View Details
Keywords: Anna Secino
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