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27 May 2021
News

History’s Future

country’s oil-based economy. AlMadani, an entrepreneur who cofounded National Talents Co. to improve STEM education in Saudi Arabia, joined the effort in 2016, shortly after Saudi Vision 2030 was announced. He served as CEO of the General View Details

Keywords: Arts, Entertainment; Arts, Entertainment

February 1999 (Revised August 2004)
Case

I Lost My Volvo in New Haven: Tennis Event Sponsorship

By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit

Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details

Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry

October 1977
Article

Bargaining Ability, the Utility of Playing a Game, and Models of Coalition Formation

By: A. E. Roth

Keywords: Negotiation; Games, Gaming, and Gambling

October 2010
Teaching Note

Nettwerk: Digital Marketing in the Music Industry (TN)

By: John A. Deighton and Leora Kornfeld

Teaching Note for 510055. View Details

Keywords: Music Entertainment; Internet and the Web; Contracts; Arts; Projects; Venture Capital; Music Industry

01 Mar 2019
News

Ask the Expert: Auto Pilot

driverless? Is it an advertising space? A connected entertainment center? A personal transportation sanctuary? —Jeff Zeller (MBA 2016) KAPOOR: The internal space will be very different. Up until now, cars have been designed for a scenario... View Details

Keywords: Jen McFarland Flint; Motor Vehicle and Parts Dealers; Retail Trade

January 2019 (Revised March 2021)
Case

SoundCloud: Subscription Streaming?

By: Ashish Nanda, Eric Van den Steen, Andy Wu, Jeffrey Boyar and Bonnie Bennett Slater

Established in 2007, SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists by early 2014. Yet, its founders were questioning the robustness of the firm’s... View Details

November 2006 (Revised March 2007)
Case

eDonkey--Deciding the Future of File Sharing

By: Felix Oberholzer-Gee

Sam Yagan, CEO of the upstart MetaMachine, Inc., received a letter from the Recording Industry Association of America, Inc. (RIAA) asking him to shut down eDonkey, MetaMachine's popular file-sharing system. In September 2005, more than 30 million users relied on... View Details

Keywords: Applications and Software; Crisis Management; Music Entertainment; Legal Liability; Copyright; Information Technology Industry; Music Industry; United States

Profile

Brian T. Bedol

became MTV. He got his MBA from HBS in 1985 and then plunged into a career in the entertainment industry. Working with people like Bob Pittman, the founder of MTV, Bedol immersed himself in a series of development projects as part of Time... View Details

01 Dec 2013
News

14 for '14

draws the most viewers and revenue (as opposed to just drawing buzz). And everyone in the entertainment industry will keep trying to understand how to best leverage social media—or control it when fans' and critics' reactions aren't... View Details

Keywords: Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment

22 Jun 2022

Entertainment, Media & Sports at HBS

Wonder what an MBA could do to help with your professional growth? Hear from alumni in the entertainment & media industry as they reflect on their MBA experience. Click to see alumni profiles of featured panelists. View Details

02 May 2023
Blog Post

From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

your MBA experience From the first day of my MBA, my classmates knew that I loved music and wanted to explore careers in Entertainment and Media. On the professional front, I joined the Entertainment &... View Details

November 2024 (Revised April 2025)
Case

Cheerful Music

By: Shunyuan Zhang, Feng Zhu and Nancy Hua Dai

Established by Snow Jiang in 2019 in Shenzhen, China, Cheerful Music was a record label company that had created many hit songs in China. “Yi Xiao Jiang Hu,” its most famous hit song, gained billions of views on social media platforms in China and overseas as the... View Details

Keywords: Generative Ai; Music Entertainment; Global Strategy; Business Model; AI and Machine Learning; Market Entry and Exit; Music Industry; China; United Kingdom; London

18 Nov 2014
News

Making the learning process fun for children

A passion for working in the entertainment industry to benefit children led Christina Hsu (MBA 2004) to the educational game company JumpStart, which develops new ways for kids to learn and have fun at the same time. (Published November... View Details

01 Jun 2024
News

Turning Point: On the Line

staff of Truth Be Told (Apple) at Disney. What made it so bizarrely poetic is that Disney was where this freshly minted Harvard MBA had begun his entertainment industry career. I’d long dreamt of living a creative life. I was always the... View Details

Keywords: labor strike; television; media; unions

June 2007
Article

Competitive Crowding and Risk Taking in a Tournament: Evidence from NASCAR Racing

Keywords: Competition; Risk and Uncertainty; Entertainment; Information; Sports Industry

Profile

Adam Kanner

The live entertainment industry is known for glitz, glamour and an aura of unparalleled excitement. But for every sold-out Beyonce’ concert or San Francisco Giants game, there are countless live events plagued by scores of unsold tickets... View Details

1979
Article

Game-Theoretic Models and the Role of Information in Bargaining

By: A. E. Roth and M. K. Malouf

Keywords: Games, Gaming, and Gambling; Negotiation; Information

autumn 1981
Article

Strike Two: Labor Management Negotiations in Major League Baseball

By: L. M. DeBrock and Alvin E. Roth

Keywords: Labor and Management Relations; Negotiation; Entertainment; Sports Industry

May 2021
Case

Roku 2021

By: David B. Yoffie and Daniel Fisher

This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by... View Details

Keywords: Television Entertainment; Forecasting and Prediction; Decision Choices and Conditions; Strategy; Strategic Planning; Media and Broadcasting Industry