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    Arthur Schleifer

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • 16 Aug 2011
    • First Look

    First Look: August 16

    Abstract This paper documents that ventures that are funded by two successful angel groups experience superior outcomes to rejected ventures: they have improved survival, exits, employment, patenting, web traffic, and financing. We use strong discontinuities in angel... View Details
    Keywords: Sean Silverthorne
    • 12 Nov 2012
    • Research & Ideas

    Pay Workers More So They Steal Less

    Bigger paychecks for retail employees could generate significant payoffs for employers by reducing worker theft and raising the level of moral behavior in the workforce, a new study shows. Tatiana Sandino, an associate professor in... View Details
    Keywords: by Kim Girard; Retail
    • April 2020 (Revised January 2022)
    • Case

    Uber: Competing Globally

    By: Alexander J. MacKay, Amram Migdal and John Masko
    This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (New York), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each... View Details
    Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development Strategy; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation; Transportation Networks; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai Shi; Shanghai; India; New Delhi; Europe; United Kingdom; England; London; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia
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    • Web

    2022 Reunion Presentations - Alumni

    technologies have dramatically changed consumer behavior and allowed many new entrants to challenge established firms. How should incumbents respond, and more broadly, what should be their roadmap for... View Details
    • 28 Feb 2012
    • First Look

    First Look: Feb. 28

    characteristics, relationships, and behavioral norms. We suggest that an equally important trust mechanism is "reflected knowledge," knowledge focal actors' gain about the personal characteristics, relationships, and View Details
    Keywords: Sean Silverthorne
    • Web

    Recommended Reading - Advancing Racial Equity

    Disparities in Consumer Banking The Color of Credit: Mortgage Discrimination, Research Methodology, and Fair-Lending Enforcement By: Stephen L. Ross and John Yinger In 2000, homeownership in the United States stood at an all-time high of... View Details
    • 11 Aug 2003
    • Research & Ideas

    Why Budgeting Kills Your Company

    holds a three-day meeting to discuss them and then makes its decisions. Of course, at the other end of the spectrum, you have these 200-page budget books that get produced, requiring months of meetings." In some instances, the budget process View Details
    Keywords: by Loren Gary
    • 15 Nov 2011
    • First Look

    First Look: November 15

    http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470905905,descCd-tableOfContents.html   Working PapersComparing the Investment Behavior of Public and Private Firms Authors:John Asker, Joan Farre-Mensa, and Alexander Ljungqvist... View Details
    Keywords: Sean Silverthorne
    • April 12, 2023
    • Article

    Using AI to Adjust Your Marketing and Sales in a Volatile World

    By: Das Narayandas and Arijit Sengupta
    Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
    Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage
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    • 05 Aug 2013
    • Research & Ideas

    To Buy Happiness, Purchase an Experience

    Video directed and produced by Joanie Tobin Conventional wisdom says that money can't buy happiness. Behavioral science begs to differ. In fact, research shows that money can make us happier—but only if we spend it in particular ways. In... View Details
    Keywords: by Carmen Nobel
    • August 2018 (Revised October 2020)
    • Case

    Tailor Brands: Artificial Intelligence-Driven Branding

    By: Jill Avery
    Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
    Keywords: Startup; Services; Artificial Intelligence; Machine Learning; Digital Marketing; Brand Management; Big Data; Internet Marketing; Analytics; Marketing; Marketing Strategy; Brands and Branding; Information Technology; Entrepreneurship; Venture Capital; Business Model; Consumer Behavior; AI and Machine Learning; Analytics and Data Science; Advertising Industry; Service Industry; Technology Industry; United States; North America; Israel
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    • 23 Jul 2013
    • First Look

    First Look: July 23

      Publications 2013 pub Does Social Connection Turn Good Deeds into Good Feelings?: On the Value of Putting the 'Social' in Prosocial Spending By: Aknin, Lara B., Elizabeth W. Dunn, Gillian M. Sandstrom, and Michael I. Norton Abstract—When are the emotional benefits of... View Details
    Keywords: Anna Secino
    • Web

    Why HBS? - Doctoral

    can make use of virtually any methodology required to pursue their research interests, including field studies, large-scale statistical analysis, consumer panel research, behavioral experiments and... View Details
    • October 2017 (Revised August 2018)
    • Case

    HTC and Virtual Reality

    By: David B. Yoffie, Andy Wu and Allison M. Ciechanover
    In fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring 2016, was applauded for its superior immersive room-scale capabilities. However, early adoption of VR beyond... View Details
    Keywords: Virtual Reality; Strategy; Competition; Information Technology; Innovation and Management; Consumer Behavior; Customer Relationship Management; Technology Industry
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    • 10 Oct 2011
    • Research & Ideas

    Retailing Revolution: Category Killers on the Brink

    2011. In the early 2000s, e-commerce was seen as a threat to entire store formats such as grocery, music, and toy stores. But as consumer behavior evolved over the last decade and as supply chains improved,... View Details
    Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
    • 07 Apr 2020
    • Research & Ideas

    What Customers Need to Hear from You During the COVID Crisis

    brands and/or brands that have managed to nurture strong consumer-brand relationships prior to the crisis. The cocooning behavior promoted by shelter-in-place orders may encourage a return to brands that were trusted childhood favorites... View Details
    Keywords: by Jill Avery and Richard Edelman
    • Web

    2021 Virtual Presentations - Alumni

    MBA course, Spring 2021 Digital Leadership and Transformation Faculty: Professor Sunil Gupta + More Info – Less Info Digital technologies have had a profound impact on consumer behavior and firm strategy.... View Details
    • 12 Mar 2021
    • News

    My Favorite Case

    the facts as they were known a week after the incident occurred and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction. I recall only two cases that we spent more than one... View Details
    Keywords: Business Schools & Computer & Management Training; Educational Services
    • 04 Feb 2014
    • What Do You Think?

    Has Listening Become a Lost Art?

    up, consuming only about ten seconds of the two minutes. Having studied and written about the value of "listening posts" in business, I concluded that the company's management wasn't interested in listening. In his new book Quick and... View Details
    Keywords: by James Heskett