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Show Results For
- All HBS Web
(2,951)
- People (4)
- News (658)
- Research (1,824)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,094)
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
same research was helpful in crafting a communication strategy for the new line and in selecting a name for this new offering. Q: We hear a lot about how technology is revolutionizing our ability to... View Details
Keywords: by Manda Mahoney
- June 2023
- Simulation
Artea Dashboard and Targeting Policy Evaluation
By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
- 14 Dec 2021
- Op-Ed
To Change Your Company's Culture, Don't Start by Trying to Change the Culture
tackle tough business challenges like reworking an outdated strategy or business model. The culture evolves as you do that important work.” Lorsch and McTague offered Ford as an example. When Allan Mullaly took over Ford in 2006, he faced... View Details
Keywords: by Michael Beer
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
of novel consumer goods—ready-made shirts, watches, Japanned fans, celluloid baby rattles, Swiss buttermilk soap, and much more. Heinz could also sense that the pace of urban life was quickening, spurred on by transportation and View Details
Keywords: by Nancy F. Koehn
- November 1992 (Revised May 1993)
- Case
American Mobile Satellite Corporation
By: Frank V. Cespedes and Laura Goode
American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited... View Details
Keywords: Wireless Technology; Decisions; Distribution Channels; Marketing Strategy; Product Development; Sales; Emerging Markets; Resource Allocation; Performance Capacity; Communications Industry; Communications Industry; United States
Cespedes, Frank V., and Laura Goode. "American Mobile Satellite Corporation." Harvard Business School Case 593-038, November 1992. (Revised May 1993.)
- 08 May 2018
- First Look
First Look at New Research and Ideas, May 8, 2018
unexpected networking opportunities, generating a tight community of German businesspeople in India. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54465 How Scheduling Can Bias Quality Assessment: Evidence from Food... View Details
Keywords: Sean Silverthorne
Willy C. Shih
Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration. He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs. His expertise is in manufacturing, product... View Details
- 06 Aug 2007
- Research & Ideas
High Hills, Deep Poverty: Explaining Civil War in Nepal
to prevent them. "The main conclusion from this whole stream of research is that investing in poverty reduction strategies not only has direct economic benefits but also political benefits," says Lakshmi Iyer, a Harvard Business... View Details
Keywords: by Martha Lagace
- 2007
- Book
Perspectives on Risk and Regulation: The FDA at 100
By: Arthur A. Daemmrich and Joanna Radin
Perspectives on Risk and Regulation: The FDA at 100 brings together the viewpoints of Food and Drug Administration officials and industry leaders on the future of regulating food, drugs, medical devices, and dietary supplements. In a period of rapid scientific... View Details
Keywords: Private Sector; Governing Rules, Regulations, and Reforms; Policy; Health Care and Treatment; Business and Government Relations; Risk and Uncertainty; Cooperation
Daemmrich, Arthur A., and Joanna Radin, eds. Perspectives on Risk and Regulation: The FDA at 100. Chemical Heritage Foundation, 2007. (Fulltext.)
- 24 Jul 2006
- Research & Ideas
How Kayak Users Built a New Industry
become a $100 million business. Baldwin and her fellow researchers wanted to better understand this path from user innovation to commercial product. What role do user communities play in this process? Are "user-manufacturers"... View Details
- Web
Marketing - Faculty & Research
for the 2022 John D. C. Little Award. They study the effect of Airbnb’s smart-pricing algorithm on the racial disparity in the daily revenue earned by Airbnb hosts. Their empirical strategy exploits Airbnb’s introduction of the algorithm... View Details
Howard H. Stevenson
Howard H. Stevenson is Sarofim-Rock Baker Foundation Professor emeritus, former Senior Associate Dean, Director of Publishing, and Chair of the Harvard Business Publishing Company board. The Sarofim-Rock Chair was established in 1982 to provide a continuing base for... View Details
- Web
Curriculum - Case Method Project
over how the federal government should address the rapid development of a new communications technology with major implications for American democracy: broadcast radio. In particular, it focuses on President Calvin Coolidge’s decision of... View Details
- 15 Jul 2019
- Blog Post
Exploring the World of Electric Adventure Vehicles
not only graduate school at HBS—but also a summer 2019 retail strategy internship with Ford- and Amazon-backed electric car startup, Rivian Automotive. Founded in 2009, Rivian is an independent American automaker that develops electric... View Details
- July 2001 (Revised March 2002)
- Case
Nasdaq Stock Market, Inc., The
By: Andre F. Perold and Austin K Scee
NASDAQ's mission "to facilitate capital formation" is threatened by the emergence of Electronic Communication Networks, which are not as heavily regulated by the SEC. This case reviews the development of NASDAQ and its evolution from a loose network of broker-dealers... View Details
Keywords: Capital Markets; Stocks; Financial Markets; Governing Rules, Regulations, and Reforms; Innovation Strategy; Performance Efficiency; Perspective
Perold, Andre F., and Austin K Scee. "Nasdaq Stock Market, Inc., The." Harvard Business School Case 202-008, July 2001. (Revised March 2002.)
- Web
Podcast - Business & Environment
of the Climate Rising series on climate resilience, features Sarah Russell, General Manager of Project Bellwether at X, The Moonshot Factory at Alphabet (formerly Google X). Sarah shares how geospatial data and artificial intelligence can help View Details
- March 2009 (Revised July 2010)
- Case
IBM: The Corporate Service Corps
By: Christopher Marquis and Rosabeth M. Kanter
Describes the conception, development, and implementation of the Corporate Services Corps (CSC), an international community service assignment for high-potential IBM employees. The year 2008 was the pilot year of the CSC program, and 100 of IBM's best global employees... View Details
Keywords: Developing Countries and Economies; Global Strategy; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Structure; Partners and Partnerships; Non-Governmental Organizations
Marquis, Christopher, and Rosabeth M. Kanter. "IBM: The Corporate Service Corps." Harvard Business School Case 409-106, March 2009. (Revised July 2010.)
- October 2018 (Revised August 2019)
- Case
Everybody Knows: Russia and the Election
By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein
Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a... View Details
Keywords: Strategic Industry; Strategic Alliances (Business); Business And Government; Business And Public Policy; Business And Society; Media Businesses; Media Content; Media Slant; Media Regulation; Internet Of Everything; Government Policy; Politics; Political Campaigns; Political Strategy; Political Turmoil; Government; Government Regulation; Security; International Business; International Relations; National Security; Political Elections; News; Media; Internet and the Web; Rights; Problems and Challenges; Globalization; Business and Community Relations; Business and Government Relations; Government Legislation; Risk and Uncertainty; Cognition and Thinking; Conflict and Resolution; Identity; Civil Society or Community; Culture; Public Opinion; Social Issues; War; Social Media; Public Administration Industry; United States; Russia
Abdelal, Rawi, Rafael Di Tella, and Galit Goldstein. "Everybody Knows: Russia and the Election." Harvard Business School Case 719-012, October 2018. (Revised August 2019.)
- May 2022 (Revised June 2024)
- Case
LOOP: Driving Change in Auto Insurance Pricing
By: Elie Ofek and Alicia Dadlani
John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details
Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry
Ofek, Elie, and Alicia Dadlani. "LOOP: Driving Change in Auto Insurance Pricing." Harvard Business School Case 522-073, May 2022. (Revised June 2024.)
- Web
Podcasts - Managing the Future of Work
from underserved communities for well-paid tech jobs, the workforce nonprofit is expanding its training, footprint, and funding strategy for its tuition-free programs. As AI redefines positions across the... View Details