Publications

SSRN

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

forthcoming Financial Analysts Journal Why and How Investors Use ESG Information: Evidence from a Global Survey By: Amel-Zadeh, Amir, and George Serafeim Abstract—Using survey data from a sample of senior... View Details

Keywords: Sean Silverthorne

14 Sep 2010
First Look

First Look: September 14, 2010

Evidence from Social, Environmental and Governance Scores Authors:Ioannis Ioannou and George Serafeim Abstract We investigate the institutional drivers of Corporate Social Performance (CSP) View Details

Keywords: Sean Silverthorne

April 2011
Case

Daniel Kim's Dilemma (A)

By: Bill George and Natalie Kindred

Daniel Kim was considering "blowing the whistle" on his friend, the CEO of a fast-growing startup where Kim had spent most of his professional career. When Kim joined the company, called Cardio-Metric, in 2002, it consisted of seven young engineers (including its two... View Details

Keywords: Ethics; Fairness; Corporate Accountability; Emotions; Behavior; Leadership Style; Governing and Advisory Boards; Corporate Disclosure

July 2022
Case

David Crane’s Clean(er) Energy Strategy at NRG

By: George Serafeim, Michael W. Toffel and Tom Quinn

In 2015, David Crane was the CEO of NRG, the second-largest energy producer in the United States. NRG got most of its power from fossil fuels, but Crane – hired as CEO in 2003 as NRG emerged from bankruptcy – had invested heavily in alternative energy, loudly... View Details

Keywords: Energy; Leadership; Corporate Governance; Transformation; Alternative Energy; Energy Generation; Climate Change; Corporate Accountability; Renewable Energy; Energy Industry; United States

March 1998 (Revised November 1999)
Case

USA TODAY Online

By: John A. Deighton and Anthony St. George

How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details

Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry

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November 2020 (Revised September 2021)
Case

HP Instant Ink: (Self) Disrupting the Consumer Printing Market

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and George Gonzalez

Seeking to disrupt the consumer printing market (before being disrupted by others), and in response to customer pain points, in 2013 HP Inc. launched an ink replenishment service called Instant Ink, where customers pay a monthly subscription fee based on the number of... View Details

Keywords: Printing; Ink; Subscription Model; Customers; Information Infrastructure; Service Delivery; Business Model; Disruption; Growth and Development Strategy

Spring 2014
Article

Attracting Long-Term Investors Through Integrated Thinking and Reporting: A Clinical Study of a Biopharmaceutical Company

By: Andrew Knauer and George Serafeim

Faced with a large percentage of investors that chase short-term returns, companies could benefit by attracting investors with longer-term horizons and incentives that are more consistent with the long-term strategy of the company. The managers of most companies take... View Details

Keywords: Investing; Asset Management; Long-term Investing; Short-termism; Sustainability; Integrated Reporting; Leadership & Corporate Accountability; Pharmaceuticals; Leadership; Integrated Corporate Reporting; Investment; Business and Stakeholder Relations; Corporate Finance; Biotechnology Industry; Pharmaceutical Industry

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16 May 2017
First Look

First Look at New Ideas and Research, May 16

rapidly in importance. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52634 The Consequences of Mandatory Corporate Sustainability Reporting By: Ioannou, Ioannis, and George Serafeim... View Details

Keywords: Re: Multiple Faculty

14 Apr 2015
First Look

First Look: April 14

collection of innovative research and management insights that build upon the foundations of the first book but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering... View Details

Keywords: Sean Silverthorne

23 May 2018
News

Claudio L. Haddad, OPM 12, 1987

compassionate, and kind is apparent in his deep friendships as well as in the roles that he cherishes most (especially now that he’s passed the baton to a successor at Insper): husband, father, and grandfather. His wife of 47 years, Rosalie, is a scholar of View Details

Keywords: Susan Young

Web

John H. McArthur | About

John H. McArthur 1934—2019 John H. McArthur, a member of the Harvard Business School community for more than six decades—as student (MBA 1959 and DBA 1963), as faculty member (beginning in 1962), as Dean (from 1980 to 1995), and as Dean and View Details

April–May 2017
Article

Career Concerns of Banking Analysts

By: Joanne Horton, George Serafeim and Shan Wu

We study how career concerns influence banking analysts' forecasts and how their forecasting behavior benefits both them and bank managers. We show that banking analysts issue early in the year relatively more optimistic and later in the year more pessimistic forecasts... View Details

Keywords: Sell-side Analysts; Analyst Forecasts; Analysts; Investment Recommendations; Career Advancement; Career Management; Labor Mobility; Labor Market; Prejudice and Bias; Personal Development and Career; Forecasting and Prediction; Investment Banking

SSRN

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Blog

What Black Executives Really Want

studied how across the world, for centuries, different groups of people have been marginalized. I thought I understood racism in America—but I did not. George Floyd's murder and other recent tragic events really brought the problem home.... View Details

March 2021
Supplement

Facebook's Libra (B): The Privatization of Money?

By: Marco Di Maggio, Ethan Rouen, George Serafeim and Amy Klopfenstein

This case addresses the events that took place following the conclusion of the case “Facebook’s Libra (A): The Privatization of Money?” In October 2019, several months after the conclusion of the A case, multiple members of the Libra Association announced that they... View Details

04 Dec 2008
News

Since Enron, Little Has Changed

11 Dec 2012
First Look

First Look: Dec. 11

Back, Moving Forward: A Review of Group and Team-Based Research, edited by Margaret A. Neale and Elizabeth A. Mannix, 359-381. Emerald Group Publishing, 2012 Abstract Purpose-We review how team members' identities and interests affect... View Details

Keywords: Sean Silverthorne

04 Dec 2012
First Look

First Look: December 4

https://www.hbs.edu/faculty/Pages/item.aspx?num=43620 Pay for Environmental Performance: The Effect of Incentive Provision on Carbon Emissions Authors:Robert G. Eccles, Ioannis Ioannou, Shelley Xin Li, and George View Details

Keywords: Carmen Nobel

November 2011 (Revised June 2012)
Case

The Big 3 Roar Back

By: William W. George

The "Big 3"—Ford Motor Company, General Motors, and Chrysler—were all headquartered in Detroit, Michigan. Born between 1903 and 1928, they dominated the automobile industry in the U.S. for decades until they became complacent. In the 1970s they started losing share to... View Details

Keywords: Production; Labor Unions; Labor and Management Relations; Industry Clusters; Competitive Strategy; Auto Industry; Manufacturing Industry; Michigan