beauty - Publications - Faculty & Research

10 Apr 2007
First Look

First Look: April 10, 2007

her passion for travel, her appreciation of China's beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour company targeting a high-end clientele with unusual and high-quality products,... View Details

Keywords: Martha Lagace

19 Sep 2011
Research & Ideas

Doomsday Coming for Catastrophic Risk Insurers?

the fault lies less with the buyer that's unwilling to purchase catastrophic reinsurance and more with reasons that make reinsurance so expensive in the first place. "The beauty of property-casualty insurance is we actually know... View Details

Keywords: by Maggie Starvish; Financial Services

19 Jul 2010
Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

minimized." Mercadona always takes store operations into account when making supply-chain decisions, Ton continues, and pays particular attention to the design and management of store processes. It also treats labor as an asset to be maximized. "It's a View Details

Keywords: by Julia Hanna; Retail; Food & Beverage

01 Sep 2024
News

Next Level

In 2017, Sarah Bond’s boss, Phil Spencer, the head of Xbox Gaming, warned her that working in the industry would be very difficult. Not just for the usual reasons that corporate America can be tough, but also because, as a Black woman in gaming—an industry with a... View Details

Keywords: Maggie Mertens; photos by Cameron Karsten; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

01 Mar 2012
News

The Accidental Innovator

access to a truly first-rate education. That sounds a lot better than starting a business that educates some subset of the developed world and then eventually selling it off to somebody. I already have a beautiful wife, a hilarious son,... View Details

Keywords: Garry Emmons; Educational Support Services; Educational Services; News, Library, Internet, and Other Services; Information

May 2011
Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery

Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details

Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry

Citation

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12 Jul 2011
First Look

First Look: July 12

conservation was morally wrong. Warren needed to convince both individual and institutional investors that his vision would succeed in both generating returns and preserving the natural beauty of Patagonia. Purchase this... View Details

Keywords: Carmen Nobel

01 Apr 2002
News

Back in Business

day, Lhota thought, as beautiful as any the city ever sees. After seven years in the Giuliani administration, including service as the city's budget director, Lhota, the deputy mayor for operations, was becoming more conscious of each... View Details

Keywords: 9/11; NYC; New York City; Government

05 May 2022
News

Lesson Plans

growth mindset, they’re building their grit, their perseverance, they’re taking agency over their learning. And all sorts of beautiful things can start to happen in the actual classroom. Instead of it being focused on the lecture,... View Details

01 Dec 2018
News

Alumni and Faculty Books for December 2018

they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or... View Details

01 Mar 2025
News

Alumni and Faculty Books

Portraits of Ukraine is enhanced by hundreds of beautiful and evocative images. The authors present a complex, riveting history that has made Ukraine what it is today: an independent, democratic European nation of 40 million people who... View Details

01 Sep 2011
News

The Spangler Effect

to meet Mr. Spangler, and we thanked him for the amazing building. What was really neat about the whole morning was he was so interested in hearing about what we were studying, and what cases we were doing. You could really feel how much this building meant to him — it... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

15 Jun 2021
News

Alumni Achievement Awards 2021

Making A Beautiful Planet was the most important thing I did as an astronaut, because so many people have seen it as an IMAX movie and will see it in the future. I came away from that experience thinking, you know, all is not lost. Earth... View Details

10 Jun 2022
Blog Post

New Venture Competition 2022: Business and Environment Ventures

Tan, MBA 2023 Komo is a food delivery platform that combines sustainability with beautiful & reusable foodware. ---------------------------------------------------- Circular Economy Contestants MoveItCarmen Marin de Leon, MBA... View Details

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

partners who add value, or who could add value, consistent with customer needs; and this means working out a compensation package that is in tune with their effort and performance. The beauty of the channel stewardship discipline is that... View Details

Keywords: by Sean Silverthorne

05 May 2023
News

Fail Better

there were beautiful leaves coming down. I was looking out at the water and, you know, the sun was glancing off of the water, and I said, I can never do this again in my life. I can never have another meeting like this. What do I have to... View Details

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

United States around 1900, and the initial "wow" factor that visitors experience when entering these buildings is often a partial reaction to the scope and beauty of their architecture. There is nothing like walking into the Field Museum... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

September–October 2022
Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant

Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details

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01 Jun 2015
News

Screen Grab

Vessel, a service that offers subscribers early access to new content from YouTube and more mainstream celebrities for a monthly fee of $2.99. (Subscribers can view online original content such as Alec Baldwin’s Love Ride or the latest videos from “next generation”... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment

01 Sep 2024
News

Back to School

fold? When do you bluff? Even the computers are not perfect. That’s the beauty of poker. How to: Tell a Joke Our instructor: David Moore (MBA 1980), part-time comedian When I get up there, my opening line is “I want to get something... View Details

Keywords: April White; illustrations by Josh Cochran

Publications