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Show Results For
- All HBS Web
(1,506)
- News (220)
- Research (1,233)
- Multimedia (1)
- Faculty Publications (1,017)
- 01 Mar 2008
- News
Join in the Centennial
You don’t have to be on campus to tap into HBS Centennial events. The School’s yearlong celebration now has a Web home — www.hbs.edu/centennial/. The site gives the Centennial 21st-century global reach tailored for an alumni audience on... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
choices.— Jan Hammond & Kristin Kohler The accuracy of color on the Web is of particular concern to consumers. A Web-based survey conducted by InfoTrends Research Group indicated that 88 percent of consumers would prefer to shop at an... View Details
- 01 Feb 2001
- News
High Stakes: Springboard 2000 Comes to HBS
enthusiasm, his opinion changed when he began interviewing the entrepreneurs. At that point, he said, "I was sure there were some promising opportunities in this group." Before the forum was over, presenter Jill Card of IBEX Process View Details
- February 2015
- Article
Risk, Information, and Incentives in Online Affiliate Marketing
By: Benjamin Edelman and Wesley Brandi
We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to... View Details
Keywords: Affiliate Marketing; Incentives; Fraud; Advertising; Internet and the Web; Marketing Communications; Ethics; Digital Marketing
Edelman, Benjamin, and Wesley Brandi. "Risk, Information, and Incentives in Online Affiliate Marketing." Journal of Marketing Research (JMR) 52, no. 1 (February 2015): 1–12. (Lead Article.)
- May 2000 (Revised November 2001)
- Case
Sothebys.com
Sotheby's has taken 50% of its business by volume to the Internet. How do the economics change? How do logistics and customer support needs change? What leverage does the Internet provide this established bricks-and-mortar auction house? View Details
Hallowell, Roger H., and Abby J. Hansen PHD. "Sothebys.com." Harvard Business School Case 800-387, May 2000. (Revised November 2001.)
- November 1999 (Revised May 2001)
- Case
AGENCY.COM (A): Launching an Interactive Service Agency
By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry
Having recently launched one of Silicon Valley's first start-ups, cofounders Chan Suh and Kyle Shannon ponder whether their interactive consulting firm is prepared to bid for work from a very large client. View Details
Keywords: Business Startups; Internet and the Web; Problems and Challenges; Business Strategy; Decision Making; Entrepreneurship; Information Technology Industry; Information Technology Industry
Nanda, Ashish, Thomas J. DeLong, and Scot H. Landry. "AGENCY.COM (A): Launching an Interactive Service Agency." Harvard Business School Case 800-061, November 1999. (Revised May 2001.)
- June 2000 (Revised June 2003)
- Teaching Note
Arrow Electronics, Inc. TN
By: Das Narayandas
Teaching Note for (9-598-022). View Details
- 23 Aug 2004
- Research & Ideas
Strategy for Small Fish
ecosystem in crafting response strategies. This lets focused players develop specific solutions and concentrate on integrating these with key specific assets inside the firm. Intuit enabled its application, Quicken, for the Web by... View Details
Keywords: by Marco Iansiti & Roy Levien
- 2011
- Article
Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia
By: Michael Zhang and Feng Zhu
In this paper, we examine the causal relationship between group size and incentives to contribute in the setting of Chinese Wikipedia, the Chinese language version of an online encyclopedia that relies entirely on voluntary contributions. The group at Chinese Wikipedia... View Details
Keywords: Rights; Motivation and Incentives; Internet and the Web; Valuation; Groups and Teams; Knowledge Sharing; Behavior; Satisfaction; Size; Government and Politics; Economics; Information Technology Industry; Hong Kong; Taiwan; Singapore
Zhang, Michael, and Feng Zhu. "Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia." American Economic Review 101, no. 4 (June 2011): 1601–1615.
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
published an “electronic devices policy” on a little-noticed page on its website—but that policy did nothing to help the airline prevent or resolve the Dao situation. First, one might question whether that policy is in fact binding as a matter of law. By all... View Details
- 01 Mar 2012
- News
She’s Got Your Back
she says. “The web drives the vast majority of our business today, but it doesn’t define us; we still operate a call center. It’s a nice differentiator. When there’s an emergency, you don’t want to go online. You want someone to solve it... View Details
- October 2000
- Teaching Note
StarMedia: Launching a Latin American Revolution TN
By: Thomas R. Eisenmann and Jon K Rust
Teaching Note for (9-800-166). View Details
- January 2000 (Revised March 2002)
- Teaching Note
Yahoo!: Business on Internet Time TN
By: Jan W. Rivkin and Jay R. Girotto
Teaching Note for (9-700-013). View Details
- 2013
- Working Paper
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
- October 1999
- Article
What Netscape Learned from Cross-platform Software Development
By: M. A. Cusumano and D. B. Yoffie
Cusumano, M. A., and D. B. Yoffie. "What Netscape Learned from Cross-platform Software Development." Communications of the ACM 42, no. 10 (October 1999): 72–78.
- 01 Dec 2013
- News
Faculty Books
Faculty Research HBS Working Knowledge offers a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their web links. Unspoken Cues: Encouraging Morals without Mandates Associate Professor... View Details
- December 2017
- Teaching Note
Yemeksepeti: Growing and Expanding the Business Model through Data
By: William R. Kerr and Alexis Brownell
Teaching Note for HBS No. 817-095. View Details
- September 2006 (Revised August 2007)
- Case
Warner Bros. and BitTorrent
Involves the copyright issues associated with Bram Cohen's revolutionary program BitTorrent, which makes it possible to transfer very large files, such as movies, at a high speed over the Internet. The program, which is available for free over the Internet, is used for... View Details
Keywords: Technological Innovation; Copyright; Lawfulness; Distribution; Internet and the Web; Motion Pictures and Video Industry
Bagley, Constance E., and Reed Martin. "Warner Bros. and BitTorrent." Harvard Business School Case 807-012, September 2006. (Revised August 2007.)
- January 2006 (Revised March 2010)
- Case
Peer-to-Peer File Sharing and the Market for Digital Information Goods
By: Ramon Casadesus-Masanell, Andres Hervas and Jordan Mitchell
We study competitive interaction between two alternative models of digital content distribution over the Internet: peer-to-peer (p2p) file sharing and centralized client-server distribution. We present microfoundations for a stylized model of p2p file sharing where all... View Details
Keywords: Price; Profit; Distribution; Competition; Internet and the Web; Information Infrastructure
Casadesus-Masanell, Ramon, Andres Hervas, and Jordan Mitchell. "Peer-to-Peer File Sharing and the Market for Digital Information Goods." Harvard Business School Case 706-479, January 2006. (Revised March 2010.)
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
the worlds of technology and e-commerce gathered for the daylong "CEO Millennium Forum," an event jointly sponsored by HBS, Microsoft, Forrester Research, and the Wall Street Journal. The forum was also the subject of an hourlong... View Details