Publications

May 2014 (Revised March 2017)
Case

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

By: Christopher A. Bartlett

Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details

Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India

December 1998 (Revised July 2000)
Case

Implementing Strategies for Mobile Telephony: The Cases of BellSouth and U S WEST

By: Clayton M. Christensen

Recounts how BellSouth and US WEST developed and implemented their strategies for becoming major players in the mobile telephony business. Shows how initial success at BellSouth attracted more resources and aggressive investment, while initial failures at US WEST... View Details

Keywords: Investment; Growth and Development Strategy; Resource Allocation; Outcome or Result; Opportunities; Expansion; Mobile Technology; Communications Industry

April 1998 (Revised January 2000)
Case

Pioneer Hi-Bred International, Inc.: Supply Management

By: Francis Aguilar, Paul Clark and Xin Xi He

This case depicts the supply-management practices--including planning, production, and distribution--at Pioneer Hi-Bred International, the world's leader in the genetically engineered hybrid crop-seed industry. Set in the context of a supply-management planning... View Details

Keywords: Plant-Based Agribusiness; Production; Distribution; Marketing Strategy; Customer Focus and Relationships; Logistics; Planning; Agriculture and Agribusiness Industry; Biotechnology Industry

April 1985 (Revised August 1987)
Background Note

Global Competition and MNC Managers

By: Christopher A. Bartlett

Keywords: Global Strategy

22 Jul 2021
News

4 Strategies for Building a Hybrid Workplace that Works

05 Dec 2012
What Do You Think?

Should Managers Bother Listening to Predictions?

Summing Up Can Managers Afford to Ignore Predictions in Planning? There is a healthy skepticism when it comes to the reliability of predictions as a basis for planning. Donald Kortalon, commenting on this month's column, cites a number of... View Details

Keywords: by James Heskett

September 2008 (Revised March 2020)
Supplement

Medtronic: Patient Management Initiative (B)

By: Regina E. Herzlinger

The (B) case provides the denouement to the (A) case about Medtronic's introduction of the Chronicle and remote monitoring business. View Details

Keywords: Health Care and Treatment; Measurement and Metrics; Information Technology; Competitive Strategy; Medical Devices and Supplies Industry

26 Mar 2019
Working Paper Summaries

Managed Ecosystems and Translucent Institutional Logics: Engaging Communities

Keywords: by Elizabeth J. Altman, Frank Nagle, and Michael Tushman

17 Feb 2003
Research & Ideas

Rating Fund Managers by the Company They Keep

right funds to follow. Since distinguishing ability from luck in investing is always a challenge, that last requirement may not be so easy to fulfill. Q: Do you think the Web-based data input accounting standards such as XBRL would affect the fund investment View Details

Keywords: by Ann Cullen

06 Jan 2011
What Do You Think?

How Should Management Deal With “Anonymous”?

individuals using the tools?" Rather the problem for many of you is management itself, ranging from lack of transparency (Shantha Yahanpath. Bruce Watson) to a failure to support "whistle blowing" (Ratnaja Gogula), as well... View Details

Keywords: by James L. Heskett

Article

The Growing Strategic Importance of End-of-Life Product Management

By: Michael W. Toffel

Requiring manufacturers to manage the their products when they become waste is an innovative form of regulation, one that has been adopted by countries in Asia, Europe, and North America on a variety of products that range from vehicles to appliances to batteries.... View Details

Keywords: Product; Environmental Sustainability; Cost Management; Wastes and Waste Processing; Strategy; Governing Rules, Regulations, and Reforms; Manufacturing Industry; Asia; Europe; North and Central America

Read Now

summer 1987
Article

Managing Across Borders: New Strategic Requirements

By: Christopher A. Bartlett and S. Ghoshal

Keywords: Management; Strategy

17 Apr 2008
Working Paper Summaries

Diffusing Management Practices within the Firm: The Role of Information Provision

Keywords: by Michael J. Lenox & Michael W. Toffel; Technology

May 2016
Case

Implementing a Culture of Health

By: John A. Quelch and Emily C. Boudreau

Keywords: Change Management; Strategy; Culture; Health; Change; Organizational Culture

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

Since March, Harvard Business School Working Knowledge has posted more than 80 stories and research papers on the topic of COVID-19, most targeted at managers and the new challenges they face. That's a lot of information to digest. To... View Details

Keywords: by Sean Silverthorne

January 2024 (Revised May 2024)
Case

Pioneer Natural Resources: Enhancing the Capital Return Strategy with Variable Dividends

By: Benjamin C. Esty, Elisabeth Kempf and E. Scott Mayfield

In February 2021, Scott Sheffield, the CEO of Pioneer Natural Resources (an independent oil and gas company based in Texas), was considering the possibility of enhancing the firm’s capital return strategy by introducing a variable dividend tied to cash flows in... View Details

Keywords: Corporate Finance; Cash Flow; Financial Management; Financial Strategy; Value Creation; Decision Choices and Conditions; Investment Return; Profit; Policy; Business and Shareholder Relations; Energy Industry; United States; North America; Texas

02 Aug 2021
What Do You Think?

Can Companies with Remote Management Succeed?

last year with about 1,200 employees working asynchronously (that is, not on the same schedule, handing off work each day from one employee and one time zone to another) in 75 countries with no headquarters. The strategy requires, among... View Details

Keywords: by James Heskett

2010 - 2010
Conference Presentation

Teams at the Top: Revisiting the Structure and Effects of Strategic Work in Top Management

By: James R. Dillon

This paper examines the usage and effects of small work groups by top management in the course of guiding an organization's strategy process. Reviewing evidence from research literatures on strategy process, strategic leadership, and small groups, I propose that a... View Details

Keywords: Management Teams; Strategy; Leadership; Practice; Management Analysis, Tools, and Techniques

2008
Working Paper

An Investigation of Earnings Management through Marketing Actions

By: Craig James Chapman and Thomas J. Steenburgh

Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details

Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry