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- November 2017 (Revised November 2021)
- Case
Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy
By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman
The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,... View Details
Keywords: Snack Food; Snack; Global Snacking; Packaged Food; Consumer Packaged; Kraft Foods; Kraft; Agribusiness; Change; Change Management; Corporate Strategy; Transformation; Geography; Geographic Scope; Global Strategy; Leadership; Leadership Style; Leading Change; Management; Business or Company Management; Growth and Development Strategy; Management Style; Marketing; Brands and Branding; Demand and Consumers; Consumer Behavior; Organizational Change and Adaptation; Planning; Strategic Planning; Strategy; Food and Beverage Industry; Illinois
Sadun, Raffaella, David J. Collis, Amram Migdal, and Kerry Herman. "Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy." Harvard Business School Case 718-403, November 2017. (Revised November 2021.)
- 01 Nov 2016
- First Look
First Look - November 1, 2016
What was the proper target and scope for the launch? Which strategy gave them the best chance of success? Could chotuKool really redefine the company and bring refrigeration to hundreds of millions of Indians? Purchase this case:... View Details
Keywords: Sean Silverthorne
- 12 Jul 2016
- First Look
July 12, 2016
lecture courses as MOOCs. While the future role of MOOCs in higher education remained a topic of public debate, edX needed to answer concrete managerial and strategic questions. For example, what should edX's scope be? Should edX try to... View Details
Keywords: Sean Silverthorne
- 04 Jun 2013
- First Look
First Look: June 4
can speculate on the scope and rate of diffusion for any given product, it's helpful to compare and contrast diffusion across products. Doing so allows one to focus on the drivers or product characteristics that influence product... View Details
Keywords: Sean Silverthorne
- February 2005
- Case
Mahindra & Mahindra: Creating Scorpio
By: Tarun Khanna, Rajiv Lal and Merlina Manocaran
Details the emergence of a private sector automobile manufacturer in India that has created globally competitive and cheap versions of an SUV commonly available worldwide. Asks us to think about the parent corporation's next steps in leveraging this success. In... View Details
Keywords: Developing Countries and Economies; Global Range; Multinational Firms and Management; Emerging Markets; Commercialization; Expansion; Auto Industry; India
Khanna, Tarun, Rajiv Lal, and Merlina Manocaran. "Mahindra & Mahindra: Creating Scorpio." Harvard Business School Case 705-478, February 2005.
- March 2025
- Case
Taylor Guitars: Making Employee Ownership Work the Taylor Way
By: Dennis Campbell, Petros Kusmu and Stacy Straaberg
In 2013, guitar manufacturer Taylor Guitars’ co-founders Bob Taylor and Kurt Listug were considering several exit options including selling to a competitor or to a private equity firm. The co-founders decided, instead, to embark on a seven-year process to transfer 100%... View Details
Keywords: Business Exit or Shutdown; Communication Strategy; Announcements; Decisions; Music Entertainment; Values and Beliefs; Borrowing and Debt; Geographic Location; Global Range; Governance; Employee Stock Ownership Plan; Management Style; Organizational Culture; Organizational Structure; Private Ownership; Business Strategy; Management Succession; Transition; Employee Ownership; Performance; Manufacturing Industry; Entertainment and Recreation Industry; United States; California; San Diego; Mexico; Netherlands
Campbell, Dennis, Petros Kusmu, and Stacy Straaberg. "Taylor Guitars: Making Employee Ownership Work the Taylor Way." Harvard Business School Case 125-054, March 2025.
- 30 Oct 2007
- First Look
First Look: October 30, 2007
statistical analysis of consumer populations. In each period, reformers sought to extend methods for uncovering side effects from the clinic to the market, yet a fundamental lack of consensus on how to determine the scope and magnitude of... View Details
Keywords: Sean Silverthorne
- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
include bodies as varied in scope as the Financial Accounting Standards Board on one end to the DSL Forum on the other. On the tech side, SSOs work both with technology sponsors and users to develop a set of standards for products to... View Details
- July–September 2012
- Article
The (Un)Hidden Turmoil of Language in Global Collaboration
By: Tsedal Neeley, Pamela J. Hinds and Catherine D. Cramton
Companies are increasingly relying on a lingua franca, or common language (usually English), to facilitate cross-border collaboration. Despite the numerous benefits of a lingua franca, our research reveals myriad challenges that disrupt collaboration and contribute to... View Details
Keywords: Strategy; Loss; Spoken Communication; Performance Productivity; Research; Global Range; Problems and Challenges; Diversity; Cross-Cultural and Cross-Border Issues
Neeley, Tsedal, Pamela J. Hinds, and Catherine D. Cramton. "The (Un)Hidden Turmoil of Language in Global Collaboration." Organizational Dynamics 41, no. 3 (July–September 2012): 236–244.
- April 2025
- Case
Techint: Strategic Choices for Community Impact
By: Lauren Cohen, Virak Prum, Kenneth Charman, Pedro Levindo and Mariana Cal
In early 2024 Erika Bienek, Chief Community Relations Officer at Techint, had to decide whether to invest in a new company-owned and operated technical school in Veracruz, Mexico, or invest instead in strengthening the city’s public education system. Techint, a global... View Details
Keywords: Technical Institutes; Community Relations; Social Impact; Argentina; Mexico; Brazil; Conglomerate; Stakeholder Management; Government And Business; Community Impact; Philanthropy; Business Conglomerates; Business Subsidiaries; Business Headquarters; Family Business; Decision Making; Private Sector; Public Sector; Education; Curriculum and Courses; Middle School Education; Secondary Education; Teaching; Training; Learning; Energy; Engineering; Construction; Values and Beliefs; Geography; Global Range; Local Range; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Government Legislation; Recruitment; Innovation and Invention; Disruptive Innovation; Knowledge; Resource Allocation; Industry Clusters; Infrastructure; Family Ownership; Philanthropy and Charitable Giving; Business and Community Relations; Business and Stakeholder Relations; Business and Government Relations; Creativity; Reputation; Social and Collaborative Networks; Civil Society or Community; Social Issues; Poverty; Strategy; Construction Industry; Education Industry; Energy Industry; Industrial Products Industry; Manufacturing Industry; Steel Industry; Europe; Italy; Latin America; North and Central America; Mexico; North America; United States; South America; Argentina; Buenos Aires; Brazil
- 03 Nov 2015
- First Look
November 3, 2015
significant scope in choosing where to work, these uncompensated risks may undermine the efficacy of accountability reforms by limiting the ability of low-performing schools to attract and retain effective leaders. This paper empirically... View Details
Keywords: Sean Silverthorne
- 04 Feb 2014
- First Look
First Look: February 4
enough. Fisher had an opportunity; his successor had a crisis. What can leaders do before the depth and scope of their companies' crises come into focus? How can they initiate major transformations proactively? As researchers and managers... View Details
Keywords: Sean Silverthlorne
- 15 Feb 2017
- Op-Ed
What Africa Can Teach the United States About Funding Infrastructure Projects
procurement can be streamlined to avoid inadequate specification of the project’s scope and/or a bad selection process. For example, Senegal’s Infrastructure Council vets projects, the World Bank and other development finance institutions... View Details
- 11 Nov 2014
- First Look
First Look: November 11
operational scope and political complexity. As he reviewed the after-action reports, George Topic, the Vice Director of the Center for Joint and Strategic Logistics at the National Defense University wondered how the performance of... View Details
Keywords: Sean Silverthorne
- 19 Apr 2011
- First Look
First Look: April 19
uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies of scope achieved by sharing common resources, such as advertising or production capacity, across activities.... View Details
Keywords: Sean Silverthorne
- 28 Sep 2010
- First Look
First Look: September 28, 2010
leverages shared user relationships. We build upon the traditional view of bundling for economies of scope and price discrimination and extend this view to include the strategic management of a firm's user network. Envelopers capture... View Details
Keywords: Sean Silverthorne
- 19 May 2009
- First Look
First Look: May 19, 2009
China were also a chief culprit of the crisis. Policymakers around the world recognized that the scope and scale of the financial crisis required a coordinated global response. Yet there were conflicting views on what kind of action was... View Details
Keywords: Martha Lagace
- 24 Feb 2009
- First Look
First Look: February 24, 2009
environmental protection? How should we think about the notion of firms sacrificing profits in the social interest? May they do so within the scope of their fiduciary responsibilities to their shareholders? Can they do so on a sustainable... View Details
Keywords: Martha Lagace
- 22 May 2007
- First Look
First Look: May 22, 2007
organization that can solve crimes after they occur *and* prevent terrorist attacks before they occur. The case discussion emphasizes that the scope of an organization is limited in part by the need to have compatible structures, systems,... View Details
Keywords: Martha Lagace
- 06 Nov 2013
- What Do You Think?
Is Top-Down Resource Allocation on the Rise?
is a limit to the scope of top management intervention. What do you think? To Read More: Michael Birshan, Marja Engel, and Olivier Siboney, Avoiding the quicksand: Ten techniques for more agile corporate resource allocation, McKinsey... View Details
Keywords: by James Heskett