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Show Results For
- All HBS Web
(5,939)
- People (34)
- News (1,916)
- Research (2,749)
- Events (11)
- Multimedia (82)
- Faculty Publications (1,303)
- November–December 2014
- Article
Accountable? The Problems and Solutions of Online Ad Optimization
By: Benjamin Edelman
Online advertising might seem to be the most measurable form of marketing ever invented.
Comprehensive records can track who clicked what ad—and often who saw what ad—to compare
those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking... View Details
Keywords: Online Advertising; Fraud; Optimization; Incentives; Digital Marketing; Contracts; Marketing Strategy; Organizational Design
Edelman, Benjamin. "Accountable? The Problems and Solutions of Online Ad Optimization." IEEE Security & Privacy 12, no. 6 (November–December 2014): 102–107.
- 2011
- Book
What to Ask the Person in the Mirror: Critical Questions for Becoming a More Effective Leader and Reaching Your Potential
By: Robert Steven Kaplan
Successful leaders know that leadership is less often about having all the answers-and more often about asking the right questions. The challenge lies in being able to step back, reflect, and ask the key questions that are critical to your performance and your... View Details
Keywords: Leadership Development; Organizational Development; Reaching Your Potential; Career Planning; Management Styles; Interpersonal Communication; Leadership; Performance Effectiveness; Personal Development and Career
Kaplan, Robert Steven. What to Ask the Person in the Mirror: Critical Questions for Becoming a More Effective Leader and Reaching Your Potential. Boston: Harvard Business Review Press, 2011.
- February 2020 (Revised April 2021)
- Case
StockX: The Stock Market of Things
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things." Harvard Business School Case 620-062, February 2020. (Revised April 2021.)
- February 2018 (Revised March 2019)
- Case
Sandlands Vineyards
By: Benjamin C. Esty and Gregory Saldutte
Approximately 80% of the wineries in the U.S. break even or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making... View Details
Keywords: Wine; Winery; Vineyard; Market Attractiveness; Porter's 5 Forces; Capital Investment; Industry Attractiveness; Performance Analysis; Agriculture; Entrepreneurship; Business Strategy; Competitive Strategy; Competitive Advantage; Vertical Integration; Segmentation; Food; Supply Chain; Industry Structures; Five Forces Framework; Retail Industry; Food and Beverage Industry; United States; California; Napa Valley
Esty, Benjamin C., and Gregory Saldutte. "Sandlands Vineyards." Harvard Business School Case 718-438, February 2018. (Revised March 2019.)
- May 1992 (Revised August 1993)
- Case
Forest Policy in Malaysia
The governments of Malaysia and the Malaysian State of Sarawak need to assess possible changes in forest policy. Environmentalist pressure threatens traditional market relationships and patterns of business-government interaction. Harvest regulations, subsidies, trade... View Details
Keywords: Natural Environment; Policy; Government and Politics; Environmental Sustainability; Trade; Business and Government Relations; Governing Rules, Regulations, and Reforms; Forestry Industry; Forest Products Industry; Malaysia
Reinhardt, Forest L. "Forest Policy in Malaysia." Harvard Business School Case 792-099, May 1992. (Revised August 1993.)
- 17 Feb 2015
- News
HBS Cases: The Battle for San Francisco
- February 2023 (Revised May 2023)
- Case
CalPERS Private Equity 2.0
By: Josh Lerner, John D. Dionne and Alys Ferragamo
Yup Kim, the Head of Investments, Private Equity at the California Public Employees’ Retirement System (CalPERS), reflected on the pension fund’s private equity strategy. In July of 2022, the fund was in the midst of a multi-year turnaround strategy with the goal to... View Details
Lerner, Josh, John D. Dionne, and Alys Ferragamo. "CalPERS Private Equity 2.0." Harvard Business School Case 223-048, February 2023. (Revised May 2023.)
- 17 May 2013
- News
How Will You Measure Your Life?
- 17 Jul 2011
- News
Why India can't feed her people
- 03 Jan 2013
- News
Tom Keene Talks to Harvard's Clayton Christensen
- 28 Feb 2023
- Cold Call Podcast
Muhammad Ali: A Case Study in Purpose-Driven Decision Making
- 18 Jul 2021
- News
Harvard Business School Summer Reader List Highlights Social Justice
- 06 Sep 2011
- News
Bill George On Creating Your Own True North Group
- 28 Sep 2020
- News
Some Workers Face Looming Cutoffs in Health Insurance
- 03 Oct 2019
- News
How to Market Innovations to Small Mid-Sized Businesses
- September 2008 (Revised October 2008)
- Background Note
Copyright Law in the U.S. and EU
By: Robert C. Pozen and Elizabeth Leonard
This note reviews the basic rules for copyright protection in both the U.S. and the EU. It outlines the works and rights protected, the fair use and first-sale limitations on copyright, as well as the application of these rules to software, video, recordings, and... View Details
Keywords: Governing Rules, Regulations, and Reforms; Copyright; Laws and Statutes; European Union; United States
Pozen, Robert C., and Elizabeth Leonard. "Copyright Law in the U.S. and EU." Harvard Business School Background Note 309-052, September 2008. (Revised October 2008.)
- 19 Jun 2021
- News
How Public Letters Became Companies’ Favorite Form of Activism
- 18 Feb 2015
- First Look
First Look: February 18
state-sanctioned intellectual property (IP) rights are ineffective or costly to enforce, modularity can be used to hide information and thus protect IP. We investigate the impact of modularity on IP protection by formally modeling the... View Details
Keywords: Sean Silverthorne
- 12 May 2011
- News
Kissinger On China
- 16 May 2011
- News