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2018
Book

Driving Digital Strategy: A Guide to Reimagining Your Business

By: Sunil Gupta

Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve efficiency,... View Details

Keywords: Marketing; Information Technology; Transformation; Strategy; Competitive Advantage; Value Creation; Customer Focus and Relationships; Organizational Structure; Digital Strategy

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January 1990 (Revised June 1995)
Case

Colliers International Property Consultants

By: Nitin Nohria

Describes the origins, organizational structure, management practices, and use of information technology (IT) in Colliers, a real estate network. Colliers provides local firms with a way to maintain local autonomy while gaining national and international coverage.... View Details

Keywords: Property; Organizational Structure; Information Technology; Management Practices and Processes; Partners and Partnerships; Business Model; Mission and Purpose; Business Growth and Maturation; Conflict and Resolution; Quality; Real Estate Industry

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December 2013 (Revised March 2016)
Case

Managing Online Reviews on TripAdvisor

By: Thales Teixeira and Leora Kornfeld

In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details

Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Accommodations Industry; Accommodations Industry

August 1998
Background Note

Selling Books Online in Mid-1998

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis

Provides an overview of the trends and predictions for the online book retail industry as of August 1998 and the current status of Amazon.com, BarnesandNoble.com, and other main players' online ventures. View Details

Keywords: Internet and the Web; Books; Retail Industry

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January 2021 (Revised June 2023)
Case

Biobot Analytics

By: Raymond Kluender, Joshua Krieger and Mitchell Weiss

In 2017, Newsha Ghaeli and Mariana Matus were deciding whether to leave their labs at the Massachusetts Institute of Technology, put other job opportunities aside, and dive full-time into founding a wastewater analysis start-up, Biobot. Ghaeli, an architect, and Matus,... View Details

Keywords: Entrepreneurship; Information Technology; City; Analytics and Data Science; Personal Development and Career; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry; United States; Kuwait; Korean Peninsula

March 2000 (Revised January 2001)
Background Note

Customers in Health Care, The

By: Richard M.J. Bohmer

Reviews the current literature on the consumers of health care, primarily patients. Discusses their stated preferences, the sources of information they use in making their selections of plan and provider, and their behavior. View Details

Keywords: Customers; Health Care and Treatment; Information; Planning; Behavior; Health Industry

May 2009
Case

Ceres Gardening Company: Funding Growth in Organic Products

By: John H. McArthur and Sunru Yong

Ceres is a leading player in the growing organic gardening industry, selling seeds, small plants, and related items. Their distribution depends heavily on retail sales through independent nurseries and garden centers. Because these small dealers are unable to finance... View Details

Keywords: Accounting Procedures; Marketing; Business Growth; Plant-Based Agribusiness; Marketing Strategy; Expansion; Business Growth and Maturation; Marketing Channels; Credit; Financial Statements; Sales; Retail Industry; Retail Industry

August 2002
Case

MassEnvelopePlus

By: Rosabeth M. Kanter, Brooke Bartletta and Michelle Heskett

Describes the challenges Steve Grossman, a fourth-generation owner of a small commercial printing company, must face amid industry consolidation, technological changes, and his own run for public office. View Details

Keywords: Family Business; Family Ownership; Problems and Challenges; Leadership; Change Management; Information Technology; Personal Development and Career; Service Delivery; Service Industry; Massachusetts

13 Jun 2012
HBS Case

HBS Cases: A Startup Takes On the Credit Ratings Giants

studied the credit ratings industry in the wake of the financial crisis. In a paper published in the Journal of Financial Economics, he examined the role of competition between raters. One important distinction, in his view, is between... View Details

Keywords: by Maggie Starvish; Banking; Financial Services

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

the Market for Digital Information Goods," is among the first efforts to study the interactions of two entirely new and radical business models operating in the same market. Sean Silverthorne: What attracted you to research this area... View Details

Keywords: by Sean Silverthorne; Music

2013
Book

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

By: Anita Elberse

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details

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September 2001 (Revised October 2001)
Case

Coca-Cola Company: The Quaker Oats Acquisition (A), The

By: Jay W. Lorsch and Sonya Sanchez

Discusses how CEOs should think about bringing strategic issues to the board, what issues to bring, how to position them, and which information to provide. View Details

Keywords: Managerial Roles; Corporate Governance; Strategy; Governing and Advisory Boards; Mergers and Acquisitions; Food and Beverage Industry

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June 2017
Teaching Note

Google to Alphabet: Two Job Opportunities

By: Robert Simons and Jennifer Packard

This is the teaching note for "Google to Alphabet: Two Job Opportunities" HBS No.116-046 The case describes two job postings for positions at Google. The first job posting is for a Software Engineer in the Google Maps unit and the second job posting is for an Account... View Details

Keywords: Strategy And Execution; Span Of Control; Span Of Accountability; Span Of Support; Management Control Systems; Entrepreneurial Gap; Motivation; Job Design; Strategy; Information Technology; Organizational Design; Jobs and Positions; Technology Industry

December 2020 (Revised December 2021)
Case

Komatsu and Smart Construction

By: Rajiv Lal, David J. Collis and Akiko Saito

Komatsu, Japan's leading construction equipment manufacturer, is considering investing in a digital platform "Smart Construction" that will digitise the entire work process on a construction site, allowing for substantial reductions in cost and time while improving... View Details

Keywords: Platform; Digital Business; Construction; Business Model; Strategy; Technology Adoption; Internet and the Web; Digital Platforms; Construction Industry; Japan

March 2016
Teaching Note

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone

After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide consumers with more accessible and... View Details

Keywords: Leadership; Change Management; Social Entrepreneurship; Nutrition; Business and Community Relations

24 Jan 2019
HBS Seminar

Melissa Valentine, Stanford University

Innovating for Sustainability

Every major company is grappling with the meaning and application of sustainability in relation to its geographic location, industry and business model. Similarly, more and more institutional investors are incorporating sustainability into their... View Details

05 Apr 2004
What Do You Think?

Should We Brace Ourselves for Another Era of M&A Value Destruction?

terms of value created for customers, employees, and shareholders? If the latter, is it the natural result of a system of incentives geared to short-term financial rather than longer-term business benefits? And what does it say about the overall future strength of... View Details

Keywords: by James Heskett

December 2006 (Revised March 2010)
Case

Bill Gates and Steve Jobs

By: Anthony Mayo and Mark Benson

Bill Gates and Steve Jobs, founders of Microsoft and Apple respectively, have revolutionized the relationship between the individual and computer technology. Once the exclusive domain of academia and research facilities, computers can now be found in every area of... View Details

Keywords: Entrepreneurship; Business History; Technological Innovation; Leadership; Risk and Uncertainty; Technology Industry

October 2003 (Revised January 2016)
Exercise

The BCPC Internet Strategy Team: An Exercise

By: Amy C. Edmondson and Laura Feldman

This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a... View Details

Keywords: Groups and Teams; Decision Making; Risk and Uncertainty; Information Management; Perspective; Product Launch; Internet and the Web; Knowledge Sharing; Telecommunications Industry

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