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- All HBS Web
(1,504)
- People (1)
- News (299)
- Research (1,030)
- Events (2)
- Multimedia (2)
- Faculty Publications (690)
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
toward processed food. He was fairly confident that a "wide market awaited the manufacturer of food products who set purity and quality above everything else in their preparation. 56 View Details
Keywords: by Nancy F. Koehn
- June 2024 (Revised October 2024)
- Case
Equifruit
By: Elizabeth A. Keenan and Annelena Lobb
Jennie Coleman, president of Fairtrade banana company Equifruit, considered how best to position her firm and brand to increase sales of Fairtrade bananas in the U.S. and Canada. She saw her biggest challenge as convincing retailers that consumers would be OK spending... View Details
Keywords: Plant-Based Agribusiness; Food; Goods and Commodities; Brands and Branding; Product Positioning; Sales; Social Enterprise; Food and Beverage Industry; Food and Beverage Industry; Ecuador; Guatemala; Canada; United States
Keenan, Elizabeth A., and Annelena Lobb. "Equifruit." Harvard Business School Case 524-070, June 2024. (Revised October 2024.)
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
fascinating dilemma in marketing. Khaire: You see that a lot with food. If you've never eaten pizza in Italy it's a rude shock when you go and see this thin thing with barely any cheese on it. If Olive Garden markets itself as authentic... View Details
- 01 Jun 2012
- News
Made in the USA
heavily in quality control and state-of-the-art equipment, a strategy that has helped him fend off competitors. A case in point is a Chinese company that launched a product similar to Aquamesh in 2000. “They tried to invade my market with... View Details
- Profile
Darrin Rahn
first first-place finish, and was honored by NAMA as its National Student of the Year. Taking food and beverages into the future Through the NAMA experience, Darrin "developed an interest in the demand side—how does View Details
Keywords: CPG
- 26 Oct 2017
- News
Can Farming Save the Planet?
organic practices. SFP provides the land and contributes to paying expenses; operators provide the labor, equipment, and fuel. The program is designed to deliver a stable income to investors in the fastest-growing segment of the food... View Details
- 01 Mar 2004
- News
Zanzibar: Something for Everyone
and spice market, and the former slave market. Here we saw the dungeon-like quarters where slaves were kept, chained together, for up to three weeks. Many of them died; those who lived proved their strength and were auctioned off. The Anglican cathedral adjacent to the... View Details
- 01 Mar 2014
- News
No Small Beer
The biggest thing in the beer business these days is the little guy. Research firm Technomics reported that the craft beer and premium import market rose almost 15 percent in 2012, with an "upward trajectory" that continued in 2013. And... View Details
- 01 Oct 2001
- News
Q&A: Orin Smith
people-watching, and the general ambience, it was extremely attractive to customers. Also, a key aspect of our strategy is to be preemptive; we get there ahead of the competition, and if we're a little late, we accelerate our development. Which View Details
- Web
Annual Cost of Attendance | MBA
for the 2025–2026 Academic Year 9-Month Total Cost Single Tuition $78,700 Course & Program Materials Fee $2,800 HUHS Student Health Fee (SHF) $1,800 Student Health Insurance Plan (SHIP) $4,308 HUSHP for Student Spouses/Dependents $0 Housing $18,900 ($2,100/mo) View Details
- 01 Jun 2015
- News
The End of Cows?
Price is a market barrier for lab-grown beef, with production costs currently exceeding 250,000 euros per burger. (Photo courtesy of Cultured Beef) Price is a market barrier for lab-grown beef, with... View Details
- Web
Previous Year | MBA
$4,202 HUSHP for Student Spouses/Dependents $0 Housing (9 Months) $17,280 ($1,920/mo) Food (9 Months) $6,120 ($680/mo) Transportation (9 Months) $2,280 ($253/mo) Other Living Expenses (9 Months) $8,320 ($924/mo) Computer [Variable; not... View Details
- 20 Nov 2015
- News
Room to Grow
provided funds to help develop food system plans across New England and is supporting programs in high-impact regions—Greater Boston, the Connecticut River Valley along Interstate 91, and the state of Rhode Island—that are leading the... View Details
Keywords: Margie Kelley
- 1982
- Chapter
The Capacity Expansion Process in a Growing Oligopoly: The Case of Corn Wet Milling
By: A. Michael Spence and M. E. Porter
- February 2025 (Revised February 2025)
- Case
Managing Complexity at mymuesli
By: Thomas Graeber and Stacy Straaberg
In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
offset a decades-long slump in output. BCG finds that consumer preferences in different countries shape different purchasing habits: Kenyans prefer to purchase coffee and tea at supermarkets, while Ethiopians prefer kiosks. Learn more about hot drink View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also... View Details
- 01 Dec 2010
- News
Do Good: Eat Chocolate
A FEEL-GOOD HIGH: Founder Sarah Endline with sweetriot’s tiny treats. As a girl in Auburn, Michigan, a small town two hours north of Detroit, Sarah Endline (MBA 2001) grew up with a clear understanding of the link between crops in the field and View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer... View Details
Keywords: by Martha Lagace
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
Saffronart, and food businesses Whole Foods and the James Beard Foundation. Khaire created the course, she says, because these industries function in fundamentally different ways than those in industries... View Details