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- All HBS Web
(1,486)
- People (1)
- News (286)
- Research (1,021)
- Events (2)
- Multimedia (2)
- Faculty Publications (682)
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
worldwide pharmaceuticals spending, according to Food and Drug Administration Commissioner Mark McClellan.) One problem, several panelists noted, is that European healthcare systems do not reimburse the high prices charged for new drugs,... View Details
- March 2019
- Supplement
Koita Milk
By: Lynda M. Applegate, E. Ofek and Michael Norris
Keywords: Entrepreneurship; Cash Flow; Food; Growth Management; Social Marketing; Ownership Stake; Food and Beverage Industry; Food and Beverage Industry; United Arab Emirates; Dubai
Applegate, Lynda M., E. Ofek, and Michael Norris. "Koita Milk." Harvard Business School Multimedia/Video Supplement 819-703, March 2019.
- June 2011
- Teaching Note
Red Lobster (TN)
By: Jason Riis
Teaching Note for 511-052. View Details
Keywords: Markets; Research; Opportunities; Customer Satisfaction; Sales; Segmentation; Food; Food and Beverage Industry
- February 2025
- Case
Managing Complexity at mymuesli
By: Thomas Graeber and Stacy Straaberg
In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
- 01 Feb 2002
- News
Burger Art
"As long as consumers are buying the product, we won't stop reinventing ketchup," said Keller, who was named 2001's Grand Marketer of the Year by Brandweek magazine for his colorful innovations. "The only boundary is what kids tell us... View Details
- 1982
- Chapter
The Capacity Expansion Process in a Growing Oligopoly: The Case of Corn Wet Milling
By: A. Michael Spence and M. E. Porter
- 01 Sep 2013
- News
Who Are We?
and complex amino acids.) 683 alumni work in the agriculture industry 1957 HBS professors Ray Goldberg (MBA 1950) and John H. Davis (MBA 1941) coin the term agribusiness 236 alumni work in the food and beverage industry 2,406 alumni list... View Details
- Fast Answer
Sustainability in CPG and Retail
Background readings Consulting firm reports McKinsey: Direct Google search for the firm's reports on sustainability and packaging (e.g., Sustainability in packaging: Inside the Minds of US Consumers. October 2020). Working with Suppliers for Sustainable... View Details
- November 1998 (Revised November 1999)
- Case
British Sugar in China
By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
British Sugar, the first major diversification of Associated British Foods, is entering China as part of the global sweetener, starch, and ingredient strategy. View Details
Keywords: Trade; Food; Globalization; Marketing Strategy; Market Entry and Exit; Diversification; Consumer Products Industry; China; United Kingdom
Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "British Sugar in China." Harvard Business School Case 599-059, November 1998. (Revised November 1999.)
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According... View Details
Keywords: by James E. Aisner
- Career Coach
Megan Gardner
capital led by Kleiner Perkins Caufield & Byer, expanded the company to 28 different cities with 350+ employees and contractors while growing the online member base to over a million people. She worked with top retailers like Target, JcPenney’s and Whole View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
gained hands-on, global experience in January 2016 by collaborating for eight days on projects with businesses in 15 emerging markets and in Boston. The immersion in São Paulo was organized by HBS’s Global Experience Office and by the... View Details
- October 2003 (Revised January 2004)
- Case
Global Farmer and the Future of Soybean Production, The
By: Ray A. Goldberg and Kevin M. Allison
Three farmers from three different countries are looking at the global soybean system and how to position themselves in the future. View Details
Keywords: Animal-Based Agribusiness; Trade; Globalized Markets and Industries; Food; Strategic Planning; Forecasting and Prediction; Food and Beverage Industry; Food and Beverage Industry
Goldberg, Ray A., and Kevin M. Allison. "Global Farmer and the Future of Soybean Production, The." Harvard Business School Case 904-402, October 2003. (Revised January 2004.)
- 29 Aug 2024
- News
A Kick Start for Latin American Startups
When Monica Saggioro Leal (MBA 2018) and her business partner, Lara Lemann, started MAYA Capital, a tech-focused, Brazilian VC firm launched in 2018, they wanted to take a hands-on approach with their startup investments in their first 12 months. They wanted to support... View Details
- 01 Mar 2014
- News
Cutting Edge
an executive at several food companies, Silk had revived other century-old brands such as Jell-O, Lea & Perrins, Hebrew National, and Armour. Based on those successes, New York–based hedge fund York Capital Management asked Silk to become... View Details
- December 2022 (Revised July 2023)
- Case
Applegate Farms
By: Forest L. Reinhardt, José B. Alvarez and Natalie Kindred
Keywords: Agribusiness; Food; Consumer Behavior; Animal-Based Agribusiness; Brands and Branding; Integration; Strategy; Change Management; Change; Organizational Structure; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States
Reinhardt, Forest L., José B. Alvarez, and Natalie Kindred. "Applegate Farms." Harvard Business School Case 723-025, December 2022. (Revised July 2023.)
- Profile
Darrin Rahn
first first-place finish, and was honored by NAMA as its National Student of the Year. Taking food and beverages into the future Through the NAMA experience, Darrin "developed an interest in the demand side—how does View Details
Keywords: CPG
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
electrical current, they pressed the lever over and over again, hundreds of times per hour, foregoing food or sleep, until many of them dropped dead from exhaustion. Further research found pleasure centers exist in human brains, too.... View Details
- 01 Jun 2015
- News
The End of Cows?
Price is a market barrier for lab-grown beef, with production costs currently exceeding 250,000 euros per burger. (Photo courtesy of Cultured Beef) Price is a market barrier for lab-grown beef, with... View Details
- 01 Mar 2014
- News
No Small Beer
The biggest thing in the beer business these days is the little guy. Research firm Technomics reported that the craft beer and premium import market rose almost 15 percent in 2012, with an "upward trajectory" that continued in 2013. And... View Details