Publications

Zoe Cullen graduated with a PhD from Stanford in Economics in 2016. She worked from 2016-2018 as the Chief Economist for an Asian bank on the roll out of a digital transaction platform. In 2018 she joined HBS as an Assistant Professor in the Entrepreneurial... View Details

V. Kasturi Rangan

Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry

24 Jul 2000
Research & Ideas

Linking the Globe: The Role of Media and Communications

information, the provision of information, the sale of information." This juncture, added Spar, raises several key questions: Is selling information different from selling other kinds of goods and... View Details

Keywords: by Kenneth Liss; Information; Publishing; Journalism & News; Media & Broadcasting

March 2020
Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson

This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details

Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia

July 1996 (Revised June 1998)
Case

Gillette Indonesia

By: John A. Quelch

The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia

24 Aug 2016
Research & Ideas

Can Obamacare Be Saved?

company to pull out of the exchanges. The largest health insurer in the US, UnitedHealth Group, never really embraced the exchanges in the first place and has also suspended the sale of many of its plans on... View Details

Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health

February 2014 (Revised December 2015)
Supplement

Mara Group (B)

By: Eugene Soltes and Sara Hess

Mara Group is a rapidly growing Pan-African conglomerate run by its entrepreneurial CEO Ashish Thakkar. The case explores Thakkar's decision on which African markets to expand operations into. View Details

Keywords: Telecommunications Manufacturing; Business Ventures; Corporate Entrepreneurship; Pulp and Paper Industry; Pulp and Paper Industry; Pulp and Paper Industry; Pulp and Paper Industry; Africa

May 1996 (Revised November 2018)
Case

Ecolab, Inc.

By: Ashish Nanda

By 1993, Ecolab has established a dominant market position in the institutional cleaning industry. As the company’s principal competitor, Diversify, drives sales aggressively, Ecolab president Al Schuman faces a choice about how best to market Ecolab’s offerings.... View Details

Keywords: Customer Relationship Management; Employees; Retention; Marketing Strategy; Risk Management; Service Industry

01 Apr 1996
News

Stasis and Turmoil: HBS Research for the Real World

established to provide a continuing base for research and teaching in the field of entrepreneurship. Stevenson teaches the elective course Entrepreneurial Management and the... View Details

February 2014 (Revised December 2015)
Case

Mara Group

By: Eugene Soltes and Sara Hess

Mara Group is a rapidly growing Pan-African conglomerate run by its entrepreneurial CEO Ashish Thakkar. The case explores Thakkar's decision on which African markets to expand operations into. View Details

Keywords: Telecommunications Manufacturing; Business Ventures; Corporate Entrepreneurship; Pulp and Paper Industry; Pulp and Paper Industry; Pulp and Paper Industry; Pulp and Paper Industry; Africa

01 Dec 1997
News

Growing Together

support have loosened." Through her research into how businesses and communities interact, Kanter is finding ways for the two to join forces as companies move into the global economy. In fact, she says, what's good for towns View Details

Keywords: Marguerite Rigoglioso and Nancy O. Perry

January 2021 (Revised March 2021)
Exercise

E-Commerce Analytics for CPG Firms (C): Free Delivery Terms

By: Ayelet Israeli and Fedor (Ted) Lisitsyn

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details

21 Dec 2009
Research & Ideas

Good Banks, Bad Banks, and Government’s Role as Fixer

the primary regulator of every systemically risky institution is just not practical. That means it would need to be an expert on money market funds, hedge funds, and life insurance companies as well as... View Details

Keywords: by Roger Thompson; Banking; Financial Services

03 Mar 2015
News

CFOs: You Don’t Need All the Answers, Just the Right Questions

Career Coach

Nicola Pugliese

Nicola Pugliese (Wharton ’93) leverages her experience in global marketing and brand management to support students and alumni pursuing careers in marketing, product... View Details

Keywords: Consumer Products; Entrepreneurship; Publishing / Communications / Advertising; Retail

November 1978 (Revised December 1979)
Case

Federal Express (C)

The Marketing Director for Federal Express, a fast growing freight airline specializing in small packages, must select a strategy to achieve a big sales increase for one of the company's services. First he must decide on the relative emphasis to place between... View Details

Keywords: Product Marketing; Sales; Air Transportation Industry; Service Industry; United States