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- All HBS Web
(1,670)
- People (1)
- News (249)
- Research (1,282)
- Events (3)
- Multimedia (2)
- Faculty Publications (745)
- 11 Aug 2003
- Research & Ideas
Why Budgeting Kills Your Company
holds a three-day meeting to discuss them and then makes its decisions. Of course, at the other end of the spectrum, you have these 200-page budget books that get produced, requiring months of meetings." In some instances, the budget process View Details
Keywords: by Loren Gary
- Web
Recommended Reading - Advancing Racial Equity
Disparities in Consumer Banking The Color of Credit: Mortgage Discrimination, Research Methodology, and Fair-Lending Enforcement By: Stephen L. Ross and John Yinger In 2000, homeownership in the United States stood at an all-time high of... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
2011. In the early 2000s, e-commerce was seen as a threat to entire store formats such as grocery, music, and toy stores. But as consumer behavior evolved over the last decade and as supply chains improved,... View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
disruption. You recommend that executives look for early signs of behavior change in seven consumer categories. Why? Teixeira: When I started doing this research, I realized that 90 to 97 percent of View Details
- 04 Feb 2014
- What Do You Think?
Has Listening Become a Lost Art?
up, consuming only about ten seconds of the two minutes. Having studied and written about the value of "listening posts" in business, I concluded that the company's management wasn't interested in listening. In his new book Quick and... View Details
Keywords: by James Heskett
- February 2020 (Revised April 2021)
- Case
StockX: The Stock Market of Things
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things." Harvard Business School Case 620-062, February 2020. (Revised April 2021.)
- 05 Aug 2013
- Research & Ideas
To Buy Happiness, Purchase an Experience
Video directed and produced by Joanie Tobin Conventional wisdom says that money can't buy happiness. Behavioral science begs to differ. In fact, research shows that money can make us happier—but only if we spend it in particular ways. In... View Details
Keywords: by Carmen Nobel
- 23 Jul 2013
- First Look
First Look: July 23
Publications 2013 pub Does Social Connection Turn Good Deeds into Good Feelings?: On the Value of Putting the 'Social' in Prosocial Spending By: Aknin, Lara B., Elizabeth W. Dunn, Gillian M. Sandstrom, and Michael I. Norton Abstract—When are the emotional benefits of... View Details
Keywords: Anna Secino
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
learning leverages Big Data, giving managers new tools to help unravel complex marketing puzzles and understand consumer behavior like never before. Tomomichi Amano, assistant professor in the Marketing Unit... View Details
Keywords: by Kristen Senz
- 16 Aug 2011
- First Look
First Look: August 16
Abstract This paper documents that ventures that are funded by two successful angel groups experience superior outcomes to rejected ventures: they have improved survival, exits, employment, patenting, web traffic, and financing. We use strong discontinuities in angel... View Details
Keywords: Sean Silverthorne
- Web
Why HBS? - Doctoral
Student Life Resources ), as well as here at HBS. Students can make use of virtually any methodology required to pursue their research interests, including field studies, large-scale statistical analysis, consumer panel research, View Details
- 12 Mar 2021
- News
My Favorite Case
the facts as they were known a week after the incident occurred and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction. I recall only two cases that we spent more than one... View Details
- 18 Nov 2002
- Research & Ideas
Where Morals and Profits Meet: The Corporate Value Shift
working in this area, the field was just beginning to emerge. At the time, corporations were being taken to task for a host of moral failings—neglecting consumer and employee safety, ignoring civil rights, polluting the environment,... View Details
Keywords: by Carla Tishler
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
the market to adapt to your company; it’s your responsibility to adapt to the market. Senz: What lessons should sales managers learn from changes in buying behavior during the pandemic? Cespedes: First, beware of the many predictions you... View Details
Keywords: by Kristen Senz
- Web
2022 Reunion Presentations - Alumni
technologies have dramatically changed consumer behavior and allowed many new entrants to challenge established firms. How should incumbents respond, and more broadly, what should be their roadmap for... View Details
- September 2018 (Revised April 2019)
- Case
AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)
By: Henry McGee and Aldo Sesia
In 2018, the Hollywood film industry is facing tough headwinds. Fewer and fewer Americans are going to movie theaters, opting instead to watch movies on demand in the comfort of their own homes or on portable devices. Adam Aron, the head of the world’s largest movie... View Details
Keywords: Exhibitors; Movies; Film Entertainment; Disruptive Innovation; Consumer Behavior; Competitive Strategy; Expansion; Global Range; Business Model; Motion Pictures and Video Industry
McGee, Henry, and Aldo Sesia. "AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)." Harvard Business School Case 319-024, September 2018. (Revised April 2019.)
- April 12, 2023
- Article
Using AI to Adjust Your Marketing and Sales in a Volatile World
By: Das Narayandas and Arijit Sengupta
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage
Narayandas, Das, and Arijit Sengupta. "Using AI to Adjust Your Marketing and Sales in a Volatile World." Harvard Business Review Digital Articles (April 12, 2023).
- Web
Electricity - Business & Environment
clean, resilient, and consumer-centric through the application of data science and behavioral economics, optimizing the system assets and operations across the electric meter.” Tanuj Deora HBS MBA 2006 Vice President, Market Development... View Details
- 17 Nov 2009
- First Look
First Look: Nov. 17
catastrophic threats such as climate changes, natural disasters, technological hazards, and human malevolence. At the crossroads of decision sciences, behavioral and neuro-economics, psychology, management, insurance, and finance, their... View Details
Keywords: Martha Lagace
- August 2018 (Revised October 2020)
- Case
Tailor Brands: Artificial Intelligence-Driven Branding
By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
Keywords: Startup; Services; Artificial Intelligence; Machine Learning; Digital Marketing; Brand Management; Big Data; Internet Marketing; Analytics; Marketing; Marketing Strategy; Brands and Branding; Information Technology; Entrepreneurship; Venture Capital; Business Model; Consumer Behavior; AI and Machine Learning; Analytics and Data Science; Advertising Industry; Service Industry; Technology Industry; United States; North America; Israel
Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Case 519-017, August 2018. (Revised October 2020.)