Campaigns - Publications - Faculty & Research

01 Mar 2017
News

Encouraging Young Entrepreneurs

Freddie Martignetti (MBA 2011) When it comes to the potential for joining forces across Harvard University, Freddie Martignetti (MBA 2011) has an entrepreneur’s vision. “We’re just beginning to scratch the surface,” says Martignetti, a principal at Highland Capital... View Details

01 Sep 2010
News

Fair Trade

over the years. The importance of women as consumers, in particular, has led to a long-standing critique of the industry as an instrument for the oppression of women by men (and their corporations). Feminist writers have regularly blamed its advertising View Details

Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade

06 Aug 2014
Research & Ideas

Climbing Down from the Ivory Tower

community service. In the other 24, the material emphasized career advancement. The campaigns drew two distinct groups of candidates. While the career advancement campaign attracted a group that had more... View Details

Keywords: by Carmen Nobel; Education; Health

1991
Chapter

Reactions to Political Advertising Depend on the Nature of the Voter-Candidate Bond

By: J. A. Deighton, L. F. Alwitt and J. Grimm

Keywords: Advertising Campaigns; Political Elections; Relationships; Attitudes; Advertising Industry

Citation

03 Jun 2015
News

Paulson Gift to Support S.E.A.S.

Keywords: Educational Services

01 Dec 2012
News

Recognizing Volunteers and Donors

International Reach Class of 1992, Section G For its 20th Reunion, the Class of 1992 reached 74 percent participation, surpassing the previous record by 4 percentage points and raising more than $7 million. Among the fundraising volunteers responsible for this... View Details

01 Dec 2007
News

Man on a Mission

his life to a campaign to promote prostate-cancer awareness and education, including a Web site. The site, which taps into the experiences of patients and doctors, provides a lot of the information Girand could not find when he was... View Details

Keywords: Health, Social Assistance

15 Jun 2021
News

Turning Point: Tell Me More

and so on. My pivot from the business world to journalism happened in 2016, when a friend who was working for Hillary Clinton’s presidential campaign called. At the time, I was CEO of an education startup, but I’d spent 14 years building... View Details

Keywords: politics; communication; voting; demographics

29 Jan 2014
News

Super Bowl Ads for Multitaskers

Keywords: Advertising, Public Relations, and Related Services; Professional Services

06 Apr 2009
Research & Ideas

Cheers to the American Consumer

needs, design new products to solve customer problems, and motivate purchase through attractive pricing and heavy advertising, with the occasional dose of built-in obsolescence. An example is Intel's remarkably effective pull advertising View Details

Keywords: by John Quelch

Web

Armed Forces Alumni Association | MBA

Ball Military Visit Day Campaign for the New England Shelter for Homeless Veterans Panels and Mentorship Opportunities for Interview, Resume and Career Preparation Club Website http://www.afaahbsclub.com Club Email Address... View Details

26 Oct 2015
News

Ron Johnson’s Post-Penney’s Rebirth

customer experience," Johnson tells the magazine. "It’s better than a store, it’s the same price as online, and it’s faster than even Amazon Prime." Johnson also recounts the story behind his 2013 exit from JC Penney: The changes, bolstered by a dramatic new ad View Details

Keywords: Electronics and Appliance Stores; Retail Trade

01 May 2013
News

C. Bruce Johnstone, MBA 1966

campaigns during Johnstone's tenure was an impressive $180 million. "At HBS I got an education that was directly related to my job, and I felt a great connection to the folks with whom I graduated," says Johnstone. "There's a real... View Details

01 Sep 2007
News

Ideas against AIDS

CLAWSON AND VIRAVAIDYA: Early allies in the fight against AIDS. Photo courtesy Curtis Clawson In Thailand, anti-AIDS activist Mechai Viravaidya is known for getting not only Santas and tollbooth operators to hand out condoms, but traffic police as well, in a View Details

Keywords: AIDS & HIV; activism; Management, Scientific, and Technical Consulting Services; Professional Services

15 Nov 2016
News

Field Course Helps Nascent Entrepreneurs Connect with Customers

technology-enabled heated winter boots for women, says the course helped her venture gain traction with customers at a very early stage. “The course was very tactical,” Lefkowitz explains. “My team worked on a Kickstarter campaign that... View Details

01 Mar 2016
News

The HBS Fund for Leadership and Innovation

A Resource for the Next Big Idea, and More The HBS Fund for Leadership and Innovation is instrumental in bringing innovative projects to life at the School. Recent successful HBS initiatives that are advancing management education—including the Harvard Innovation Lab... View Details

21 May 2021
News

See Us Unite for Change

coming together behind a message of solidarity and support for the AAPI community. The event is part of a larger campaign called See Us Unite, organized by the Asian American Foundation (TAAF) in partnership with the Ford and MacArthur... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

Web

Research Links | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details

February 2017 (Revised May 2022)
Case

The De Beers Group: Exploring the Diamond Reselling Opportunity

By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle

In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the... View Details