Publications

02 Apr 2015
Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

Boston predict which places might be violating public health regulations. And it is working with an education nonprofit in Watertown, Mass., Education Resource Strategies, to study how school districts spend money. "The outcome is that... View Details

Keywords: by Dina Gerdeman

01 Jun 2000
News

HBS Alumni Association Board of Directors: President's Report

conference hosts in Germany, Heiner Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94). Not only do the conference sessions offer extraordinary value to today's businessperson, but the opportunity to see Berlin thriving at the... View Details

Keywords: Edmund A. Hajim (MBA 1964)

Career Coach

Nicola Pugliese

Nicola Pugliese (Wharton ’93) leverages her experience in global marketing and brand management to support students and alumni pursuing careers in marketing, product management, business development, general... View Details

Keywords: Consumer Products; Entrepreneurship; Publishing / Communications / Advertising; Retail

04 Jan 2021
Blog Post

Bringing the Lessons of 2020 into 2021

diversity, inclusion, and racial and social justice must continue in order to make a much-needed difference in society and specifically within our places of employment. Alumni, faculty, and DIB professionals... View Details

Keywords: All Industries

September 2020 (Revised July 2022)
Technical Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza

This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details

12 Feb 2018
Research & Ideas

Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?

the UPS Foundation Associate Professor of Service Management in the Technology and Operations Management Unit. “When we are feeling bad, one way we cope is by comparing... View Details

Keywords: by Michael Blanding; Retail; Service

June 1999 (Revised December 2003)
Case

Snapple

By: John A. Deighton

Tells the story of Snapple's rise and fall, and poses the question "Can it recover?" Many soft-drink brands flourished in the 1980s serving New York's Yuppies, but only Snapple made the big time. It went from local to national success and was poised to go international... View Details

Keywords: Strategic Planning; Industry Growth; Failure; Brands and Branding; Food and Beverage Industry

06 Sep 2011
Research & Ideas

The Power of Leadership Groups for Staying on Track

substantial sums on a few, while relegating others to learning traditional management skills. With the shift to collaborative organizations with flat structures, companies are recognizing the need to develop a much broader array View Details

Keywords: by Bill George

01 Sep 2003
News

HBS Alumni Association Board of Directors: President’s Report

Interactive was contracted in the Spring to provide a series of useful administrative tools including data updates, membership renewal, event management and web templates. Thanks to the work View Details

Keywords: Ted Fischer; Colleges, Universities, and Professional Schools; Educational Services

01 Feb 2000
News

HBS Alumni Association Board of Directors: President's Report

Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94), plans for the 2000 HBS Global Alumni Conference in Berlin are proceeding very well. The conference, scheduled for June 13-16, boasts a full agenda View Details

Keywords: Edmund A. Hajim (MBA '64)

01 Jun 2020
News

Effective Communication in the Age of Zoom

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes “I think now we're learning more about a deeper level of talking and communicating, which is around connecting. And that's in the realm of... View Details

Keywords: Zoom

06 Jun 2013
Op-Ed

How to Do Away with the Dangers of Outsourcing

Staffing, risks, benefits, and regulatory compliance are all increasingly externalized, most often to parts of the world where need routinely trumps prudence. Rather than manage their own corporate assets,... View Details

Keywords: by Ranjay Gulati; Manufacturing; Apparel & Accessories; Fashion

01 Jun 2023
News

Buy Big, Sell Small

brands and SKUs,” she says. Shruti, who graduated at the top of her class at the Indian Institute of Technology and had experience in consulting and impact investing, came to... View Details

Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade

Web

Trade Catalogs - The Art of American Advertising

of “Posting” Brand Name Management A Marketing Revolution “The contents of a catalogue . . . must tell their story in about the same way as the... View Details

February 2024
Case

Can Cities Beat the Heat? (A): A Comparative Analysis of Climate Actions and Change Enablers in 14 U.S. Cities

By: Rosabeth Moss Kanter and Jacob A. Small

Throughout the early 2000's, emphasis was placed on initiatives to adapt to and mitigate climate action in cities. This series presents overviews (snapshots) of 14 U.S. metropolitan regions to help identify similarities, differences, and opportunities for developing... View Details

16 Dec 2011
Research & Ideas

Reintroducing Intellectual Ambition to the Study of Business History

history to the future improvement of business management, HBS on Thursday announced the creation of the Business History Initiative, a multidisciplinary research and teaching effort that will take its View Details

Keywords: by Geoffrey Jones & Walter Friedman

10 Mar 2021
News

Turning Point: Coming to Cambodia

director, and started small by simply updating the museum’s English-language entry on Wikipedia. That led to conducting strategy, management, and proposal-writing workshops for, among others, the National Museum, the Royal University of... View Details

Keywords: mentorship; nonprofit management; retirement; leadership

10 Aug 2016
Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

lot gets done at the university, and it may be a safer place to be, at least for the next few years.” Yet the sunny period following a scandal doesn’t necessarily last; five years later, the chance of... View Details

Keywords: by Dina Gerdeman; Education

December 2023 (Revised February 2024)
Case

21Seeds: Taking Shots at Breakout Growth

By: Elie Ofek, Julian De Freitas, Michael Moynihan and Nicole Tempest Keller

21Seeds, a female-founded flavor-infused tequila startup launched in 2019, had made inroads into the alcoholic beverage industry by focusing on an underserved consumer segment in spirits—women, primarily in their 30s and 40s, many of whom were moms—and by following a... View Details

Keywords: Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Brands and Branding; Product Positioning; Distribution Channels; Sales; Food and Beverage Industry