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- All HBS Web
(953)
- People (2)
- News (381)
- Research (352)
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Contemporary Black Artists at Harvard Business School | Baker Library | Bloomberg Center | Harvard Business School
their own, everything that is prestigious and beautiful. I cannot but repeat that beauty is our business.” In this photograph, a boy named Francis pretends to lean against a painted image of a wooden entertainment center filled with... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
Tetiaroa, French Polynesia by Richard H. Bailey (MBA 1981) (Tahiti Beachcomber S.A.) Bailey, the president and CEO of Pacific Beachcomber, published this coffee-table book on the beautiful Tetiaroa atoll, a collection of 12 small islands... View Details
- 14 Feb 2021
- Blog Post
Celebrating Love @ HBS in 2021
stare at his own reflection in the mirror for a weirdly long time. Momo could outrun a once-pro-BMXer on a BlueBike – wish I hadn’t learned this one. I came to appreciate how beautiful it is to be afforded the opportunity to truly know... View Details
- 01 Sep 2008
- News
Balanced Equation
At GE, I wish I’d sold our insurance business the day I got here. On the personal side, I wish I’d had the chance to work and live with my wife and daughter outside the United States. What is most often forgotten in the everyday busyness of life? There is a View Details
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 07 Nov 2011
- Research & Ideas
The Forgotten Book that Helped Shape the Modern Economy
around the Cape of Good Hope with hopes of economic gain in the early modern period, and less than 1 million made it back. This is not because they all married beautiful Fijians and settled down, but because they died prematurely. This... View Details
Keywords: by Sean Silverthorne
- Web
Online Digital Marketing Strategy Course | HBS Online
audiences, and a compelling value proposition. Highlights Ekta Chopra, e.l.f. Beauty CDO Lou Panaccione, OOFOS CEO and Co-Founder OOFOS Recovery Footwear Show Hide Details Concepts Setting Objectives Defining Target Audience Determining... View Details
- 01 Jun 2017
- News
Six Receive 2017 HBS Alumni Achievement Award
justice, who signed yours?’ That put everything in the right perspective.” Banking vs. law: “The beauty of investment banking is you can get tremendous amounts of responsibility early in your career. That very much appealed to me. Whereas... View Details
- 01 Apr 2000
- News
A Place in the Sun
a variety of environmental initiatives that he has undertaken over the years. His devotion to preserving the island's natural beauty as well as the Fijian culture has earned Turtle Island accolades that include the 1999 Green Hotelier... View Details
Keywords: Julia Hanna and Garry Emmons
- 01 Mar 2005
- News
In the Blood
back centuries,” says Clay. “There’s a beauty in watching a foal being born and growing up to race and become a champion. It gets in your blood quickly.” When Clay attended the Owner/President Management Program (OPM) in the late 1970s,... View Details
- 20 Jul 2022
- News
Wired to be Inspired
economic model and the HR model and getting it all working. But he said leaders need to also be poets. Now, what is a poet? A poet is somebody who creates a vision, a beautiful view of what the world could be, and tries to get everyone... View Details
- 30 Jun 2015
- First Look
First Look: June 30, 2015
case: https://cb.hbsp.harvard.edu/cbmp/product/515095-PDF-ENG Harvard Business School Case 515-097 Philips Healthcare Latin America On a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of... View Details
Keywords: Carmen Nobel
- 13 May 2014
- First Look
First Look: May 13
modernity in the 1920s and 1930s, Chanel's designs wrapped high and low cultural references into beautiful yet practical clothing and jewelry for women of Europe and the Americas. In their articulation of clean, classic lines, her designs... View Details
Keywords: Sean Silverthorne
- 22 Jan 2013
- First Look
First Look: Jan. 22
had developed a unique set of benefits and cultural amenities for its employees, including a beautiful residential campus, known as the Living Quarters (LQ), and an award winning international school from pre-kindergarten through twelfth... View Details
Keywords: Sean Silverthorne
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
better prepared and more resilient for success in the face of life’s uncertainties. Many Colors Make a Rainbow: Diversity & Inclusion Make Us Better Together By Doctor Daffee a.k.a David Fisher (MBA 1980) Book Biz LLC In a beautiful... View Details
- 12 May 2022
- News
Onboarding
women total on Fortune 500 boards. And diversity wasn’t particularly thought to be an important or desirable thing, even for a company whose business was focused on women. I mean, a good example would be Avon, which sold beauty products... View Details
- 17 Jul 2012
- First Look
First Look: July 17
largest Brazilian beauty company and one of the world's top twenty beauty companies, to explore how the logic of globalization is changing for corporations from emerging countries as growth opportunities in... View Details
Keywords: Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
16-21 Abstract The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove... View Details
Keywords: Martha Lagace
- 23 Sep 2008
- First Look
First Look: September 23, 2008
past five years, I have uncovered hundreds of online advertising scams defrauding thousands of users—not to mention all the web's top merchants. This chapter summarizes some of what I've found—and what users and advertisers can do to protect themselves. (Forthcoming in... View Details
Keywords: Martha Lagace
- 06 Dec 2021
- News
What's the Word?
Companies also are becoming more aware of the need to capture what data they can through first-party cookies, by creating value through content. He offers the example of the website Glossier, whose strategy is focused on serving its audience useful View Details