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  • May 1986 (Revised February 1989)
  • Case

Gillette Co.: Dry Idea Advertising (B), The Bake-Off

Presents the second of two cases describing the struggle to find "the right advertising" for the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency, Batten, Barton, Durstine & Osborne (BBDO). The case begins with Gillette's... View Details
Keywords: Advertising; Product Marketing; Consumer Products Industry; United States
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Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (B), The Bake-Off." Harvard Business School Case 586-043, May 1986. (Revised February 1989.)
  • November 1983 (Revised December 1984)
  • Case

Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies

Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details
Keywords: Product Launch; Manufacturing Industry; Food and Beverage Industry; United States
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Bonoma, Thomas V. Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies. Harvard Business School Case 584-043, November 1983. (Revised December 1984.)
  • spring 1990
  • Book Review

Review of Technology and Transformation in the American Electric Utility Industry, by Richard F. Hirsh

By: Willis Emmons
Keywords: Information Technology; Transformation; Energy; Energy Industry; United States
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Emmons, Willis. "Review of Technology and Transformation in the American Electric Utility Industry, by Richard F. Hirsh." Business History Review 64, no. 1 (spring 1990): 184–186.
  • January 1983 (Revised June 1985)
  • Case

Mary Kay Cosmetics, Inc.: Marketing Communications

By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States
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Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
  • November 2004
  • Article

Contractibility and Asset Ownership: On-Board Computers and Governance in US Trucking

By: George P. Baker and Thomas Hubbard
Keywords: Assets; Ownership; Technology; Governance; Contracts; Transportation Industry; United States
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Baker, George P., and Thomas Hubbard. "Contractibility and Asset Ownership: On-Board Computers and Governance in US Trucking." Quarterly Journal of Economics 119, no. 4 (November 2004).
  • March 1982 (Revised September 1985)
  • Case

Sealed Air Corporation

By: Robert J. Dolan
Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details
Keywords: Product Marketing; Product; Technological Innovation; Supply and Industry; Competitive Advantage; Consumer Products Industry; United States
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Dolan, Robert J. "Sealed Air Corporation." Harvard Business School Case 582-103, March 1982. (Revised September 1985.)
  • March 1999 (Revised August 1999)
  • Case

SCORE! Educational Centers (A)

Describes the start-up, strategy, organizational design, and operations of SCORE! Educational Centers, an after-school tutoring enterprise. Alan Tripp, founder and CEO, is faced with growing organizational stresses and a looming venture capital deadline. Examines... View Details
Keywords: Strategy; Management Style; Leadership; Organizational Design; Teaching; Entrepreneurship; Education Industry; United States
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Burton, M. Diane, Jeffrey L. Bradach, and Naomi Atkins. "SCORE! Educational Centers (A)." Harvard Business School Case 499-056, March 1999. (Revised August 1999.)
  • January 1999 (Revised March 1999)
  • Case

Merck & Co., Inc.: Corporate Strategy, Organization and Culture (B)

By: Michael Beer and James Weber
Supplements the (A) case. View Details
Keywords: United States
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Beer, Michael, and James Weber. "Merck & Co., Inc.: Corporate Strategy, Organization and Culture (B)." Harvard Business School Case 499-046, January 1999. (Revised March 1999.)
  • November 1998 (Revised December 1998)
  • Case

Jeanne Lewis at Staples, Inc. (A)

By: Linda A. Hill and Kristin Doughty
Jeanne Lewis, after six years with Staples, Inc., is promoted to senior vice president of marketing. She is to work for fifteen months alongside her predecessor, a legacy in the organization, "learning the ropes" before he moves on. This case is set nine months after... View Details
Keywords: Organizational Change and Adaptation; Management Style; Change Management; Marketing Strategy; Management Succession; Competitive Advantage; Problems and Challenges; Management Teams; Retail Industry; United States
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Hill, Linda A., and Kristin Doughty. "Jeanne Lewis at Staples, Inc. (A)." Harvard Business School Case 499-041, November 1998. (Revised December 1998.)
  • May 1992
  • Teaching Note

Lithonia Lighting, Teaching Note

By: Nitin Nohria
Teaching Note for (9-492-003). View Details
Keywords: Electronics Industry; United States
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Nohria, Nitin. "Lithonia Lighting, Teaching Note." Harvard Business School Teaching Note 492-058, May 1992.
  • 01 Jan 1996
  • Conference Presentation

Regulation American Style, 1933-89

By: R. H.K. Vietor
Keywords: Governing Rules, Regulations, and Reforms; United States
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Vietor, R. H.K. "Regulation American Style, 1933-89." Paper presented at the International Conference on Business History, January 01, 1996.
  • November 1990 (Revised September 1991)
  • Case

First Chicago Corp.: Global Corporate Bank (A)

Presents the human resource challenges associated with First Chicago Corp.'s strategy in the corporate banking market. They want to maintain strong "relationships" with customers, while also developing strong investment banking capabilities. They face three problems:... View Details
Keywords: Organizational Change and Adaptation; Corporate Strategy; Human Resources; Commercial Banking; Banking Industry; United States
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Friedman, Raymond A. "First Chicago Corp.: Global Corporate Bank (A)." Harvard Business School Case 491-058, November 1990. (Revised September 1991.)
  • November 1990 (Revised September 1991)
  • Case

First Chicago Corp.: Corporate Strategy

Lays out the business challenges facing First Chicago Corp. in 1986: the banking industry has been deregulated, many corporations are bypassing banks in their search for capital, and foreign competition has increased. Their traditional market--corporate banking--has... View Details
Keywords: Restructuring; Investment Banking; Corporate Strategy; Emerging Markets; Commercial Banking; Banking Industry; United States
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Friedman, Raymond A. "First Chicago Corp.: Corporate Strategy." Harvard Business School Case 491-056, November 1990. (Revised September 1991.)
  • November 1990 (Revised November 1991)
  • Case

Apple Computer (A): Industry, Strategy, and Organization

Explores how the human resource (HR) function at Apple Computer can best support the company's strategy. Provides an overview of the company's history, industry, competitive position, strategy, and organization. Written at a time when the company faces a very... View Details
Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States
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Gibbs, Michael J. "Apple Computer (A): Industry, Strategy, and Organization." Harvard Business School Case 491-040, November 1990. (Revised November 1991.)
  • October 1986
  • Supplement

American Communications (B)

By: D. Quinn Mills and G Bruce Friesen
Keywords: Communications Industry; United States
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Mills, D. Quinn, and G Bruce Friesen. "American Communications (B)." Harvard Business School Supplement 487-031, October 1986.
  • 1976
  • Book

Lies, Damn Lies and Statistics: The Manipulation of Public Opinion in America

By: Michael A. Wheeler
Keywords: Society; Mathematical Methods; United States
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Wheeler, Michael A. Lies, Damn Lies and Statistics: The Manipulation of Public Opinion in America. New York, NY: W. W. Norton & Company, 1976.
  • June 1996
  • Case

Becton Dickinson: Managing the Global Enterprise, 1996

Becton Dickinson, a U.S.-based maker of medical and diagnostic devices, has been organized into a mixed structure of U.S.-based divisions and country/region organizations. In 1995, three businesses shifted to become worldwide divisions, forcing a reexamination of the... View Details
Keywords: Organizational Change and Adaptation; Business or Company Management; Multinational Firms and Management; Organizational Structure; Medical Devices and Supplies Industry; United States
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Rosenzweig, Philip M. "Becton Dickinson: Managing the Global Enterprise, 1996." Harvard Business School Case 396-420, June 1996.
  • 1995
  • Report

Lifting All Boats: Increasing the Payoff from Private Investment in the US Economy

By: Michael Porter
Keywords: Investment; Private Sector; United States
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Porter, Michael. "Lifting All Boats: Increasing the Payoff from Private Investment in the US Economy." Report, September 1995. (Capital Allocation Subcouncil to the Competitiveness Policy Council.)
  • August 1995 (Revised September 1995)
  • Case

Hutton Branch Manager (C)

By: Lynn S. Paine and Jane Palley Katz
Centers on the company's plea of guilty to 2,000 counts of mail and wire fraud in response to the U.S. government's challenge to its cash management practices. Describes the Justice Department's investigations as well as the findings and recommendations of former... View Details
Keywords: Organizational Change and Adaptation; Financial Management; Governance Controls; Crime and Corruption; Governance Compliance; Law Enforcement; Financial Services Industry; United States
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Paine, Lynn S., and Jane Palley Katz. "Hutton Branch Manager (C)." Harvard Business School Case 396-046, August 1995. (Revised September 1995.)
  • December 1994 (Revised October 2009)
  • Case

AES Honeycomb (A)

By: Lynn S. Paine and Sarah C. Mavrinac
Senior managers of the AES Corp., an independent power producer, must decide whether to drop the company's emphasis on corporate values and revamp organizational controls as advised by investment analysts and outside counsel. The company is recovering from an incident... View Details
Keywords: Crime and Corruption; Energy Generation; Values and Beliefs; Corporate Governance; Governance Controls; Crisis Management; Organizational Structure; Environmental Sustainability; Energy Industry; United States
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Paine, Lynn S., and Sarah C. Mavrinac. "AES Honeycomb (A)." Harvard Business School Case 395-132, December 1994. (Revised October 2009.)
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