Publications

13 Jul 2021
News

Make Sure Your Company’s Reskilling Efforts Pay Off

01 Jun 2017
News

Research Brief: Profit with Purpose—and Middle Management

George Serafeim (photo by Susan Young) Claudine Madras Gartenberg The idea of corporate purpose—a responsibility that goes beyond dollars and cents—can seem like little more than platitudes tucked into a mission statement. But new research shows that with the help of... View Details

Keywords: Erin Peterson

22 May 2014
News

Quiet, Please!

Keywords: silence; workplace environment

06 Apr 2009
Research & Ideas

Cheers to the American Consumer

concerned or burdened by history. Many live for today or for the next new thing. Early adopters and lead users of new products are listened to and applauded. Their opinions are sought on the Internet. They can accelerate adoption of a new... View Details

Keywords: by John Quelch

Profile

Sebastien D'Incau

Chances are (metaphorically speaking), Sebastien D'Incau has been in your home. As a marketing strategist and planner with Procter & Gamble, Sebastien worked on a number or products familiar to consumers worldwide, including the... View Details

01 Jun 1997
News

Thomas C. Høegh

Northwestern University, he returned home, cofounded a production company, and, as artistic director, gained a reputation for cutting-edge performances of both new and traditional material for radio, television, and the stage. In 1994, he... View Details

Keywords: Garry Emmons

February 2011
Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor

We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details

Find at Harvard

Hires invented one of the world’s most popular soft drinks – root beer. He incorporated his company with a capitalization of $300,000, which steadily expanded into millions. He was also a pioneer in the production of condensed milk,... View Details

Keywords: Food & Tobacco

25 Nov 2009
Working Paper Summaries

The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making

Keywords: by Roy Y.J. Chua & Xi Zou; Consumer Products; Consumer Products

June 1981
Teaching Note

Procter & Gamble and the Federal Trade Commission TN

By: J. Ronald Fox

Keywords: Business and Government Relations; Consumer Products Industry; United States

June 2001
Book Review

Review of Tupperware: The Promise of Plastic in 1950s America, by Alison J. Clarke

By: Nancy F. Koehn

Keywords: Consumer Products Industry; United States

Find at Harvard

January 1978 (Revised February 1983)
Supplement

Polaroid-Kodak (B6)

By: Michael E. Porter

Supplements the (B1) case. View Details

Keywords: Consumer Products Industry

January 1978 (Revised October 1985)
Supplement

Polaroid-Kodak, Addendum

By: Michael E. Porter

Supplements the case. View Details

Keywords: Consumer Products Industry

July 1988
Case

Superior Wire (B)

By: William A. Sahlman

Keywords: Industrial Products Industry

Find at Harvard

March 1988
Case

Richardson-Vicks--1985 (B)

Considers takeover defenses erected by Richardson-Vicks. The objective is to determine whether these defenses can by breached by a determined suitor, like Unilever. View Details

Keywords: Mergers and Acquisitions; Consumer Products Industry

January 2023 (Revised May 2023)
Case

Learning Resources: Driven by Purpose

By: Boris Groysberg, Sarah Mehta and Heather Poco

In January 2023, CEO Rick Woldenberg must make several strategic decisions for his family-owned toy company Learning Resources. View Details

Keywords: Change; Change Management; Ownership; Family Ownership; Leadership; Decisions; Consumer Products Industry; United States; Chicago; Illinois

July 2022
Supplement

General Mills: Responding to the Killing of George Floyd (B)

By: Debora L. Spar and Alicia Dadlani

Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused... View Details

Keywords: Race; Decisions; Social Issues; Corporate Social Responsibility and Impact; Consumer Products Industry; Minneapolis; Minnesota; United States

July 2021
Teaching Note

Eaton Corporation: Portfolio Transformation and the Cost of Capital

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

Teaching Note for HBS Case Nos. 221-006 and 221-070. View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Business Divisions; Cost of Capital; Corporate Finance; Value; Valuation; Industrial Products Industry; United States; Denmark; Republic of Ireland

August 2018 (Revised February 2019)
Case

Shindigz

By: Frank Cespedes

Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through third-party retail and wholesale channels, and external online marketplaces. The case focuses on pricing challenges facing a venture with an... View Details

Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Brands and Branding; Distribution Channels; E-commerce; Consumer Products Industry