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Show Results For
- All HBS Web
(9,540)
- People (41)
- News (3,238)
- Research (4,065)
- Events (39)
- Multimedia (158)
- Faculty Publications (2,834)
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
of his week are devoted to fundraising, "it never feels like enough." Education and Outreach Education is a central element in any museum's mission statement. How each museum chooses to fulfill its educational duty in terms of its local View Details
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
publishing model for the future. The panelists also discussed the possibility of communities starting local news co-ops to cover local issues. Should government step in? The touchy topic of government regulation of the internet was... View Details
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
speculation—and then, hopefully, sell it? “One of the top questions screenwriters talk about in their online communities is whether to pitch or to spec,” says Luo. In her paper published by Management Science, When to Sell Your Idea:... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
quarter in a communal "swear jar" every time they utter an obscenity. Rather than curb their cursing, they start swearing a blue streak after learning the pooled money will go toward a case of Bud Light. Thus the ad features a series of... View Details
- 06 Apr 2007
- What Do You Think?
Will Market Forces Stop Global Warming?
Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
functional support units. Business units to customers: The priorities of the customer value proposition are communicated to targeted customers and reflected in specific customer feedback and measures. Business support units to suppliers... View Details
- 05 Feb 2001
- Research & Ideas
The Ten Deadly Mistakes of Wanna-Dots
location. Watch as the new tools take too much time and make it harder to get the work done, then punish people for their resistance to change. And last, but not least, never forget that the company, not the customer, is in the driver's seat. The Internet is an... View Details
Keywords: by Rosabeth Moss Kanter
- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
not only are design rules critical, they have to be communicated and adhered to throughout the design process—from the initial concept stage until the design is complete and ready to be produced. KC: This is what we mean by the... View Details
- 10 Jul 2000
- Research & Ideas
IT Links for Boundaryless Companies
presentation and application activity. "The levels at which computers communicate have been formalized," said Upton. "This is important as we begin to understand what's happening on the 'Net as we go forward." As this... View Details
Keywords: by Kenneth Liss
- 15 Dec 2024
- News
Back at the Ranch
alternative to the desk job. “We’ve found that vets out here instantly feel plugged back into the kind of community that they’ve missed,” he says. BRAND AMBASSADORS The Bear Hug Cattle Company visits three other ranches over the course of... View Details
- 04 Nov 2021
- Blog Post
STUDENT SPOTLIGHT: JESSE LOU (MBA 2022) – WORKING TO CHANGE THE FOOD SYSTEM
involved in making it happen! Our time at Nucleate enabled me to have a platform to explore during the summer as a Rock Summer Fellow, and later this semester as a member of the Rock Accelerator Cohort, both incredible programs that not only build a sense of View Details
- Web
Brand Name Management - The Art of American Advertising
effectively,—he must know how to apply psychology to advertising.” 42 Indeed, with increasing sophistication businesses began to employ a number of marketing conventions that not only communicated general information about a product, but... View Details
- 25 Aug 2022
- News
Harnessing the Tools of the Digital Age
administrative support. And we need to be sure the Institute doesn’t get frozen in time by constantly asking: How do we keep ourselves current? How do we make sure we are addressing the right problems and communicating our findings back... View Details
Keywords: April White
- 15 Jun 2021
- News
Case Study: Inside Story
route and find existing communities in which mothers are already congregating—in churches, through schools, on Facebook groups—and incentivize intensive word-of-mouth. “When people love the product, they recommend it to others in their... View Details
- 01 Mar 2008
- News
Where Have All the Leaders Gone?
skill of microtargeting — identifying small, intense subgroups and communicating with them about their individual needs and wants — has never been more critical in marketing or in political campaigns. The one-size-fits-all approach to the... View Details
Keywords: Government
- 04 Nov 2021
- Blog Post
STUDENT SPOTLIGHT: JESSE LOU (MBA 2022) – WORKING TO CHANGE THE FOOD SYSTEM
involved in making it happen! Our time at Nucleate enabled me to have a platform to explore during the summer as a Rock Summer Fellow, and later this semester as a member of the Rock Accelerator Cohort, both incredible programs that not only build a sense of View Details
- 10 Oct 2017
- First Look
First Look at New Research and Ideas, October 10, 2017
economic―and from a variety of related perspectives, including debt and state finance, tariffs and tax policy, the encouragement and discouragement of trade, merchant communities and companies, smuggling and illicit trades, mercantile and... View Details
Keywords: Sean Silverthorne
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
Below are the views that faculty shared with the HBS community on Earth Day. 1. Robert G. Eccles Senior Lecturer of Business Administration and author of One Report: Integrated Reporting for a Sustainable Strategy (This article, titled,... View Details
Keywords: by Staff
- 08 Dec 2009
- First Look
First Look: Dec. 8
innovations by single user individuals or firms and open collaborative innovation projects. We analyze the design costs and architectures and communication costs associated with each model. We conclude that innovation by individual users... View Details
Keywords: Martha Lagace
- 20 May 2008
- First Look
First Look: May 20, 2008
Case 608-016 Cambrian House builds Internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and... View Details
Keywords: Martha Lagace