Publications

March 2011
Case

Grand Circle Travel: Where Risk Comes with the Territory

By: Herman B. Leonard

A worldwide travel company is intrinsically exposed to risks of natural and man-made disasters. How do you organize a business for success when it must on a nearly daily basis cope with hazards ranging from minor mishaps to large-scale catastrophes? Alan and Harriet... View Details

Keywords: Crisis Management; Risk and Uncertainty; Safety; Transportation; Organizational Design; Decision Choices and Conditions; Organizational Structure; Mission and Purpose; Competitive Advantage; Travel Industry

March 2021 (Revised June 2022)
Case

Bill Wilson: Changing the World

By: Robert Simons and Max Saffer

This case describes the life choices of Bill Wilson, the founder of Alcoholics Anonymous. A young man with tremendous potential, Wilson hit rock bottom as a drunk. An epiphany, coupled with his personal drive, led him to build a worldwide organization that has helped... View Details

Keywords: Leadership Development; Nonprofit Organizations; Mission and Purpose; Values and Beliefs; Personal Characteristics; Leadership Style; Work-Life Balance; Personal Development and Career

July 2005
Article

Price Improvement in Dealership Markets

By: Matthew Rhodes-Kropf

Price improvement refers to the practice whereby dealers order executions that improve on quoted prices. Why are these improvements given? Standard thinking is that competition causes dealers to give better prices to customers with less information. This paper... View Details

Keywords: Price; Markets; Competition; Information; Customers; Negotiation; Mission and Purpose; Practice; Theory; Performance Improvement; Bids and Bidding; Governing Rules, Regulations, and Reforms

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January 2008
Article

Putting Leadership Back into Strategy

By: Cynthia A. Montgomery

In recent decades an infusion of economics has lent the study of strategy much needed theory and empirical evidence. Strategy consultants, armed with frameworks and techniques, have stepped forward to help managers analyze their industries and position their companies... View Details

Keywords: Leadership; Growth and Development Strategy; Managerial Roles; Mission and Purpose; Organizational Change and Adaptation; Creativity; Competitive Strategy; Competitive Advantage

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September 1987 (Revised October 1987)
Background Note

The Job of the General Manager

By: James L. Heskett

Describes elements of the job of the general manager that are addressed in the Management Policy and Practice course at the Harvard Business School. These include: 1) establishing strategic direction, 2) setting goals and managing standards of performance, 3)... View Details

Keywords: Experience and Expertise; Policy; Recruitment; Working Conditions; Managerial Roles; Resource Allocation; Mission and Purpose; Performance Evaluation; Strategy; Value

February 2021 (Revised January 2022)
Case

Muhammad Ali: Changing The World

By: Robert Simons and Max Saffer

This case describes the rise of Cassius Clay, who later called himself Muhammad Ali, from the poor streets of Louisville, Kentucky to international fame. The case describes how Ali won a gold medal in the Olympics, three heavyweight boxing titles, and became a role... View Details

Keywords: Sports; Mission and Purpose; Personal Characteristics; Religion; Work-Life Balance; Family and Family Relationships; Success; Power and Influence; Personal Development and Career; Sports Industry

October 2024
Module Note

Purpose of the Firm

By: Debora L. Spar and Julia M. Comeau

Purpose of the Firm (PoF) is a short module designed to explore how, and under what circumstances, business leaders can harness the power of capitalism and markets to “make a difference in the world” – that is, to address a significant societal problem as a commercial... View Details

Keywords: Social Accounting; Purpose; Corporate Social Responsibility and Impact; Social Enterprise; Mission and Purpose

23 Sep 2014
First Look

First Look: September 23

Publications September 2014 Research in Organizational Behavior The Governance of Social Enterprises: Mission Drift and Accountability Challenges in Hybrid Organizations By: Ebrahim, Alnoor, Julie Battilana, and Johanna Mair Abstract—We... View Details

Keywords: Sean Silverthorne

23 May 2019
Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

in the HBS community of the true meaning of the School’s mission to educate leaders who make a difference in the world. Stevenson: There’s no avoiding the negative press that business people get daily, sometimes deservedly, which often... View Details

Keywords: by Dina Gerdeman; Green Technology

June 2022 (Revised October 2022)
Case

Can Goodr Fight Food Insecurity at Scale?

By: Daniel Isenberg and William R. Kerr

Jasmine Crowe founded Goodr to redirect food waste to people in need. Now a profitable enterprise, she’s searching for Series A funding and encountering pushback. Scaling and contract concerns are also at the forefront of her mind, but so are her values. Feeding... View Details

Keywords: Entrepreneurship; Investor Demand; Food; Corporate Social Responsibility and Impact; Values and Beliefs; Social Issues; Race; Opportunities; Contracts; Mission and Purpose; Financing and Loans

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by... View Details

Keywords: by John A. Quelch; Entertainment & Recreation

July 2021 (Revised August 2021)
Supplement

Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)

By: Benjamin C. Esty and Allison M. Ciechanover

As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Two-Sided Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Travel Industry; Tourism Industry; Service Industry; United States

May 2021 (Revised May 2022)
Supplement

Odebrecht's 'Transformation Journey' (B)

By: Lynn S. Paine, Ruth Costas and Pedro Levindo

The case describes the changes in Odebrecht’s board of directors while the company had to file for court-supervised reorganization and cope with an ongoing feud within its founding family, and the new challenges that the Group’s leadership has to face. The changes in... View Details

Keywords: Corporate Misconduct; Corporate Governance; Crisis Management; Organizational Change and Adaptation; Reputation; Mission and Purpose; Business and Government Relations; Engineering; Family Business; Emerging Markets; Construction Industry; Brazil; Latin America

March 2009 (Revised July 2010)
Case

IBM: The Corporate Service Corps

By: Christopher Marquis and Rosabeth M. Kanter

Describes the conception, development, and implementation of the Corporate Services Corps (CSC), an international community service assignment for high-potential IBM employees. The year 2008 was the pilot year of the CSC program, and 100 of IBM's best global employees... View Details

Keywords: Developing Countries and Economies; Global Strategy; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Structure; Partners and Partnerships; Non-Governmental Organizations

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

"It was clear that Winfrey's staff think, to a one, that they have a very important mission that they are fulfilling as an organization; and that they have very important precepts for how they execute and engage with that View Details

Keywords: by Martha Lagace; Media & Broadcasting; Consumer Products; Entertainment & Recreation

09 Oct 2012
First Look

First Look: October 9

Christopher Marquis and Laura Velez VillaHarvard Business School Case 413-051 In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that... View Details

Keywords: Sean Silverthorne

2022
Book

L'entreprise, une affaire de cœur

By: Hubert Joly and Caroline Lambert

A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details

Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change

2007
Chapter

The Rationales and Performance of Public Venturing: Survey Evidence from Belgium and Finland

By: Ant Bozkaya and William R. Kerr

Keywords: Public Sector; Public Ownership; Mission and Purpose; Performance; Belgium; Finland