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- All HBS Web
(1,667)
- People (1)
- News (248)
- Research (1,289)
- Events (3)
- Multimedia (2)
- Faculty Publications (756)
- 26 May 2015
- First Look
First Look: May 26
serve as the glue across functions and business units. But without clarity about strategy and the ability to articulate strategy, people can only pick up random, disconnected cues about priorities, and alignment is then hit-and-miss, especially when it comes to linking... View Details
Keywords: Sean Silverthorne
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
October 2017 Negotiation Journal Prescriptions Based on a Realistic View of Human Behavior By: Bazerman, Max Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53096 November–December 2017... View Details
Keywords: Carmen Nobel
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
potentially have a role for everyone in which they feel they can contribute to overcoming the uncertainty, overcoming the crisis. Community. All of us live in communities. so it’s extremely important that we set an example, model View Details
Keywords: by Sean Silverthorne
- 2023
- Working Paper
The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses
By: Abhay Aneja, Michael Luca and Oren Reshef
Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature
that made it easier to identify Black-owned restaurants on a large online platform. We find that
labeling restaurants as “Black-owned” increased customer engagement and... View Details
Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry
Aneja, Abhay, Michael Luca, and Oren Reshef. "The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses." Harvard Business School Working Paper, No. 23-042, January 2023. (Revised September 2023.)
- 2008
- Simulation
Pricing Simulation: Universal Car Rental
This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details
Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Service Industry; Miami; Orlando; Tampa
- 17 May 2022
- Cold Call Podcast
Delivering a Personalized Shopping Experience with AI
Keywords: Re: Jill J. Avery
- 21 Jul 2022
- Research & Ideas
Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?
The US government set out to support consumers and jolt the economy when it issued federal stimulus checks during the early months of the COVID-19 pandemic. But actually, that money helped propel questionable investments in “meme stocks,”... View Details
- June 2022 (Revised August 2022)
- Case
Dollar Tree: Breaking the Buck
By: Jill Avery and Marco Bertini
For thirty-five years, Dollar Tree, a discount retail chain selling general merchandise, had held its fixed price point steady, pricing all of its household items, food, stationery, books, seasonal items, gifts, toys, and clothing that made up its diverse and... View Details
Keywords: Retailing; Pricing; Pricing Strategy; Discount Retailing; Discount Store; Marketing; Brands and Branding; Marketing Strategy; Price; Inflation and Deflation; Consumer Behavior; Retail Industry; United States
Avery, Jill, and Marco Bertini. "Dollar Tree: Breaking the Buck." Harvard Business School Case 522-091, June 2022. (Revised August 2022.)
- June 2018 (Revised October 2020)
- Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
- 22 Feb 2022
- News
Breaking News
environment has very different economics. Local news outlets that once relied on monopoly-pricing power on the print side, and to a certain extent on the circulation side, just don’t have that in the digital media space. With a shift in View Details
- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
Although CEOs hold positions of power, many can feel powerless in certain ways—particularly when it comes to influencing the behaviors and performance of their employees. Yet perhaps they aren’t taking the time to understand what drives... View Details
Keywords: by Jay Fitzgerald
- 15 Nov 2011
- First Look
First Look: November 15
http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470905905,descCd-tableOfContents.html Working PapersComparing the Investment Behavior of Public and Private Firms Authors:John Asker, Joan Farre-Mensa, and Alexander Ljungqvist... View Details
Keywords: Sean Silverthorne
- 28 Feb 2012
- First Look
First Look: Feb. 28
characteristics, relationships, and behavioral norms. We suggest that an equally important trust mechanism is "reflected knowledge," knowledge focal actors' gain about the personal characteristics, relationships, and View Details
Keywords: Sean Silverthorne
- 23 Jun 2008
- Research & Ideas
Innovative Ways to Encourage Personal Savings
have legs—and whether they generate new savings. On the credit side, I think the presentation of information to credit card borrowers may influence the way they use their credit. We are currently working on a field experiment to see if providing information to View Details
- 16 Aug 2011
- First Look
First Look: August 16
Abstract This paper documents that ventures that are funded by two successful angel groups experience superior outcomes to rejected ventures: they have improved survival, exits, employment, patenting, web traffic, and financing. We use strong discontinuities in angel... View Details
Keywords: Sean Silverthorne
- February 2020 (Revised April 2021)
- Case
StockX: The Stock Market of Things
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things." Harvard Business School Case 620-062, February 2020. (Revised April 2021.)
- 24 Apr 2019
- Research & Ideas
The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention
It’s no secret that fierce competition from Amazon puts downward pressure on prices charged by Walmart and other big multichannel retailers for the same items. However, the bigger “Amazon effect” relates not to the prices themselves but to the pricing View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
disruption. You recommend that executives look for early signs of behavior change in seven consumer categories. Why? Teixeira: When I started doing this research, I realized that 90 to 97 percent of View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
learning leverages Big Data, giving managers new tools to help unravel complex marketing puzzles and understand consumer behavior like never before. Tomomichi Amano, assistant professor in the Marketing Unit... View Details
Keywords: by Kristen Senz