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    • All HBS Web  (3,550)
      • Faculty Publications  (994)

      by John QuelchRemove by John Quelch →

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      • Article

      Pharmaceutical Marketing Practices in the Third World

      By: N. Craig Smith and John A. Quelch
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      Smith, N. Craig, and John A. Quelch. "Pharmaceutical Marketing Practices in the Third World." Special Issue on Quality of Life. Journal of Business Research 23, no. 1 (August 1991): 113–126.
      • June 1991
      • Supplement

      Global Marketing Management, Video Index

      By: John A. Quelch
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      Quelch, John A. "Global Marketing Management, Video Index." Harvard Business School Video Supplement 591-084, June 1991.
      • May 1991 (Revised July 1992)
      • Teaching Note

      Amalgamated Aluminum Alloy Division, Teaching Note

      By: Benson P. Shapiro and John A. Quelch
      Keywords: Mining Industry
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      Shapiro, Benson P., and John A. Quelch. "Amalgamated Aluminum Alloy Division, Teaching Note." Harvard Business School Teaching Note 591-121, May 1991. (Revised July 1992.)
      • May 1991
      • Supplement

      Global Marketing Management, Video

      By: John A. Quelch
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      Quelch, John A. "Global Marketing Management, Video." Harvard Business School Video Supplement 891-511, May 1991.
      • March 1991
      • Case

      Kodak and Polaroid: Consumer Compensation

      By: John A. Quelch
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      Quelch, John A. "Kodak and Polaroid: Consumer Compensation." Harvard Business School Case 591-015, March 1991.
      • March 1991 (Revised June 1993)
      • Case

      Chevron Corp.: Corporate Image Advertising

      By: John A. Quelch
      Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details
      Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States
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      Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
      • March 1991 (Revised July 1993)
      • Case

      Kyocera Corp.

      By: John P. Kotter
      Examines the three factors critical to this company's remarkable success in the high tech field. The first factor is the founder, Dr. Inamori's powerful leadership. The second is the strong corporate culture or philosophy of the firm. The third element in Kyocera's... View Details
      Keywords: Customer Relationship Management; Information Infrastructure; Leadership Style; Management Systems; Management Style; Organizational Culture; Practice; Profit; Planning; Technology Industry; Electronics Industry
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      Kotter, John P. "Kyocera Corp." Harvard Business School Case 491-078, March 1991. (Revised July 1993.)
      • February 1991 (Revised July 1993)
      • Case

      Cultural Change at Nissan Motors

      By: John P. Kotter
      Depicts the reformation of Nissan Motor Co.'s corporate culture and the company's subsequent turnaround in market share and profits. In 1985, Yutaka Kume became president of Nissan and thereafter, he continually emphasized the need for internal change throughout the... View Details
      Keywords: Organizational Change and Adaptation; Organizational Culture; Leadership; Behavior; Governing Rules, Regulations, and Reforms; Change Management; Management; Auto Industry; Manufacturing Industry
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      Kotter, John P. "Cultural Change at Nissan Motors." Harvard Business School Case 491-079, February 1991. (Revised July 1993.)
      • January 1991
      • Supplement

      Suzuki Samurai, Supplement

      By: John A. Quelch
      A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over. View Details
      Keywords: Safety; Crisis Management; Auto Industry
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      Quelch, John A. "Suzuki Samurai, Supplement." Harvard Business School Supplement 591-040, January 1991.
      • 1991
      • Book

      Cases in Advertising and Promotion Management

      By: John A. Quelch and Paul Farris
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      Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. 3rd ed. Homewood, IL: Irwin, 1991.
      • September 1990 (Revised November 1994)
      • Case

      Kao Corp.

      By: John A. Quelch
      As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion... View Details
      Keywords: Competition; Marketing Strategy; Industry Growth; Product Launch; Brands and Branding; Consumer Products Industry; Japan
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      Quelch, John A. "Kao Corp." Harvard Business School Case 591-012, September 1990. (Revised November 1994.)
      • July 1990
      • Case

      Car-Rental Collision Damage Waivers

      By: John A. Quelch
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      Quelch, John A., and Julie Yao. "Car-Rental Collision Damage Waivers." Harvard Business School Case 591-020, July 1990.
      • July 1990 (Revised January 1995)
      • Case

      Suzuki Samurai: The Roll-Over Crisis

      By: John A. Quelch
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      Quelch, John A. "Suzuki Samurai: The Roll-Over Crisis." Harvard Business School Case 591-016, July 1990. (Revised January 1995.)
      • July 1990 (Revised November 1992)
      • Case

      Satanic Verses (B)

      By: John A. Quelch
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      Quelch, John A. "Satanic Verses (B)." Harvard Business School Case 591-014, July 1990. (Revised November 1992.)
      • Article

      1992: Design Strategies to Meet the Challenges in Europe: An Interview with John Quelch

      By: John A. Quelch
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      Quelch, John A. "1992: Design Strategies to Meet the Challenges in Europe: An Interview with John Quelch." Design Management Journal 1, no. 2 (Summer 1990): 49–53.
      • June 1990 (Revised August 1994)
      • Case

      Sorrell Ridge: Slotting Allowances

      By: John A. Quelch
      Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details
      Keywords: Food; Distribution; Marketing Strategy; Market Entry and Exit; Retail Industry; Food and Beverage Industry; California
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      Quelch, John A. "Sorrell Ridge: Slotting Allowances." Harvard Business School Case 591-011, June 1990. (Revised August 1994.)
      • June 1990 (Revised March 1991)
      • Case

      Campbell Soup Co. and the Federal Trade Commission

      By: John A. Quelch
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      Quelch, John A. "Campbell Soup Co. and the Federal Trade Commission." Harvard Business School Case 591-017, June 1990. (Revised March 1991.)
      • June 1990 (Revised November 1991)
      • Case

      Morality and Consequences

      By: Joseph L. Badaracco Jr.
      Consists mainly of excerpts from Utilitarianism by John Stuart Mill. Mill explains what utilitarianism is and gives his rationale for accepting it as a moral philosophy. View Details
      Keywords: Ethics; Moral Sensibility; Outcome or Result; Value
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      Badaracco, Joseph L., Jr. "Morality and Consequences." Harvard Business School Case 390-206, June 1990. (Revised November 1991.)
      • June 1990 (Revised November 1992)
      • Case

      Satanic Verses (A)

      By: John A. Quelch
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      Quelch, John A. "Satanic Verses (A)." Harvard Business School Case 591-013, June 1990. (Revised November 1992.)
      • May 1990 (Revised January 1991)
      • Case

      Audi of America, Inc.

      By: John A. Quelch
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      Quelch, John A. "Audi of America, Inc." Harvard Business School Case 590-114, May 1990. (Revised January 1991.)
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