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← Page 42 of 3,257 Results →
  • August 2012
  • Teaching Note

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira
The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in... View Details
Keywords: Viral Marketing; Viral Ads; Virality; Mekanism; Advertising Agency; Social Media; Influencer; Storytelling; Advertising Content; Advertising; Advertising Industry; North and Central America
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Teixeira, Thales S. "Mekanism: Engineering Viral Marketing." Harvard Business School Teaching Note 513-043, August 2012.
  • July 2003 (Revised October 2003)
  • Case

Ottawa Voyageurs, The

By: Thomas J. DeLong, Scott Baldwin, Chris Strong, Andrew Feng, Eliza Moody and David Ager
Manuel Tertuliano, head coach of a professional soccer club, must make some difficult decisions about the compensation of six of his players. Specifically, he must decide how to allocate $850,000 among these six players in a way that will benefit his team, which has... View Details
Keywords: Decision Choices and Conditions; Compensation and Benefits; Performance; Motivation and Incentives; Sports; Groups and Teams; Sports Industry; Entertainment and Recreation Industry; Canada
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DeLong, Thomas J., Scott Baldwin, Chris Strong, Andrew Feng, Eliza Moody, and David Ager. "Ottawa Voyageurs, The." Harvard Business School Case 404-023, July 2003. (Revised October 2003.)
  • 24 Feb 2020
  • News

Companies must include environmental and social performance measures

  • Program

Growing as a Purposeful Leader

new era. You will develop new capabilities and learn new tools and approaches on how to orient your business around a noble, meaningful and credible purpose, set strategies that can help the chosen purpose come to life (addressing the... View Details
  • Research Summary

Corporate Control and Valuation

By: Richard S. Ruback
Richard S. Ruback's research and course development focus on applied corporate finance-in particular, corporate control transactions and valuation. His research on corporate control has yielded case studies on major transactions, such as the View Details
  • February 1991
  • Case

George B.H. Macomber Co.--1990

Details a fledgling president's attempt to build an information systems and manage the expertise base of the firm. Intrigued by the potential information technology holds for the construction industry, this general contractor has initiated the overhaul of the firm's... View Details
Keywords: Information Technology; Management Systems
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Sviokla, John J., and Audris Wong. "George B.H. Macomber Co.--1990." Harvard Business School Case 191-120, February 1991.
  • January 2006 (Revised August 2006)
  • Case

Wikis at Dresdner Kleinwort Wasserstein: (A)

In October 2005, Myrto Lazopoulou, head of user centered design at the investment bank Dresdner Kleinwort Wasserstein (DrKW), contemplates how to spread the usage of wikis inside the company. As a "social software" like chats and blogs (both already in use at DrKW),... View Details
Keywords: Communication Technology; Information Technology; Performance Productivity; Investment Banking; Applications and Software; Social and Collaborative Networks; Cooperation; Banking Industry; Financial Services Industry
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McAfee, Andrew P., and Anders Sjoman. "Wikis at Dresdner Kleinwort Wasserstein: (A)." Harvard Business School Case 606-074, January 2006. (Revised August 2006.)

    Howard H. Stevenson

    Howard H. Stevenson is Sarofim-Rock Baker Foundation Professor emeritus, former Senior Associate Dean, Director of Publishing, and Chair of the Harvard Business Publishing Company board. The Sarofim-Rock Chair was established in 1982 to provide a continuing base for... View Details

    Keywords: broadcasting; communications; computer; construction; financial services; forest products; health care; high technology; industrial goods; insurance industry; investment banking industry; manufacturing; paper; professional services; real estate; service industry; software; venture capital industry

      Gerald Zaltman

      *Joined Harvard Faculty: 1991
      Prior Faculty Appointments: Northwestern University, 1968-75;
      University of Pittsburgh, 1975-91

      *Doctoral Degree in Sociology Received from: The John Hopkins University;
      MBA Degree Received from: The University of... View Details

      Keywords: advertising; apparel; automotive; beverage; biotechnology; consumer products; entertainment; financial services; food; health care; marketing industry; pharmaceuticals; retailing; sports; telecommunications
      • Web

      Programs & Events - Alumni

      Programs & Events To view more HBS and clubs events, please log in and use the tools at left to filter and refine your results. Information on current and future reunions is available on the Reunions webpage. Please contact Alumni... View Details
      • January 2021
      • Case

      Anodot: Autonomous Business Monitoring

      By: Antonio Moreno and Danielle Golan
      Autonomous business monitoring platform Anodot leveraged machine learning to provide real-time alerts regarding business anomalies. Anodot’s solution was used in various industries in order to primarily monitor business health, such as revenue and payments, product... View Details
      Keywords: Digital Platforms; Internet and the Web; Knowledge Sharing; Information Management; Sales; Value Creation; Product Positioning; Israel
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      Moreno, Antonio, and Danielle Golan. "Anodot: Autonomous Business Monitoring." Harvard Business School Case 621-084, January 2021.
      • January 2009
      • Article

      From Regional Star to Global Leader

      By: Nitin Nohria
      Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for growth, given that sales in the... View Details
      Keywords: Communication Strategy; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Leadership Development; Management Teams; Emerging Markets; Product Development; Beauty and Cosmetics Industry; China; Paris
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      Nohria, Nitin. "From Regional Star to Global Leader." Harvard Business Review 87, no. 1 (January 2009).
      • July 2024
      • Article

      AI, ROI, and Sales Productivity

      By: Frank V. Cespedes
      Artificial intelligence (AI) is now a loose term for many different things and at the peak of its hype curve. So managers hitch-their-pitch to the term in arguing for resources. But like any technology, its business value depends upon actionable use cases embraced by... View Details
      Keywords: ROI; AI and Machine Learning; Sales; Investment Return
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      Cespedes, Frank V. "AI, ROI, and Sales Productivity." Top Sales Magazine (July 2024), 12–13.
      • 12 Aug 2018 - 14 Aug 2018
      • Conference Presentation

      Abstraction, Knowledge Flows, and the Rapid Dissemination of Emerging Technologies

      By: Willy C. Shih
      Many emerging technologies are remarkably complex and embody high levels of technological sophistication, and they often are key enablers for new products and services. Yet the speed of dispersal of the know-how required to employ these technologies and foster... View Details
      Keywords: Emerging Technologies; Technological Innovation; Knowledge Dissemination
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      Shih, Willy C. "Abstraction, Knowledge Flows, and the Rapid Dissemination of Emerging Technologies." In Strategic Management of Emerging Technologies. Paper presented at the Academy of Management Annual Meeting, Chicago, IL, August 12–14, 2018.
      • February 2017
      • Case

      Eve Hall: The African American Investment Fund in Milwaukee

      By: Steven Rogers and Alterrell Mills
      The case highlights the role of minority chambers of commerce and the background of Eve Hall, a well-regarded multi-sector leader asked to revive Wisconsin's African-American chamber. This case study examines the lending options that a minority chamber of commerce... View Details
      Keywords: Business Organization; Business Plan; Change Management; Demographics; Diversity Characteristics; Ethnicity Characteristics; Race Characteristics; Investment Fund; Cost Of Capital; Banks And Banking; Micro Finance; Interest Rates; Business Or Company Management; Management Styles; Management Succession; Mission And Purpose; Organizational Culture; Leadership Style; Leadership Change; Business And Community Relations; Nonprofit Organizations; Wealth And Poverty; Organizations; Diversity; Ethnicity; Race; Small Business; Entrepreneurship; Financing and Loans; Decision Choices and Conditions; Employment Industry; Public Administration Industry; Financial Services Industry; Service Industry; United States; Wisconsin
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      Rogers, Steven, and Alterrell Mills. "Eve Hall: The African American Investment Fund in Milwaukee." Harvard Business School Case 317-076, February 2017.
      • Article

      How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture

      By: Gary P. Pisano and David J. Teece
      Capturing value from innovation requires innovators to figure out how to blunt inroads into the profit stream by imitators, customers, suppliers, and other providers of complementary products and services. In making strategic decisions around technology... View Details
      Keywords: Technological Innovation; Intellectual Property; Knowledge Management; Knowledge Sharing; Industry Structures; Standards; Commercialization; Value
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      Pisano, Gary P., and David J. Teece. "How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture." Special Issue on Leading Through Innovation (50th Anniversary Issue). California Management Review 50, no. 1 (Fall 2007): 278–296.
      • 20 Dec 2021
      • News

      Care Is Needed to Ensure the Hybrid Office Works for All

        Incremental and Radical Innovation: Design Research vs. Technology and Meaning Change

        The need has emerged for a better understanding of design research and design innovation and how they are linked. In our discussion, we consider design as the process of “making sense of things.” Hence, our questions turn more precisely into the following ones: What... View Details

        • 2008
        • Book

        On Competition

        By: M. E. Porter
        Competition is one of society's most powerful forces for making things better in many fields of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details
        Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation
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        Porter, M. E. On Competition. Updated and Expanded Ed. Boston: Harvard Business School Publishing, 2008.
        • Forthcoming
        • Book

        The Experimentation Machine: Finding Product–Market Fit in the Age of AI

        By: Jeffrey J. Bussgang
        Leverage AI to be a 10x Founder

        Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
        Keywords: AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit
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        Bussgang, Jeffrey J. The Experimentation Machine: Finding Product–Market Fit in the Age of AI. Damn Gravity Media, forthcoming.
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