Publications

30 Aug 2004
Research & Ideas

Mapping Your Board’s Effectiveness

asking an occasional question or offering an occasional comment to show that they are doing their due diligence. Extending the Balanced Scorecard and strategy map framework to board members will enable them to perform more effectively and... View Details

Keywords: by Robert S. Kaplan

18 Sep 2015
News

Why the U.S. Government Is Embracing Behavioral Science

04 Feb 2016
Blog Post

Meet the HBS Tech Club

At HBS, the Tech Club aims to educate the community on the latest technology trends and skills, to facilitate recruiting opportunities, and to foster social and professional networking within HBS, greater Harvard, and the Boston area. The... View Details

22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

Every firm has two strategies, we learn early on in the pages of One Strategy: Organization, Planning, and Decision Making. "Explicit" strategy is the one you read about in your company's planning memos and PowerPoint slides.... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

Research Summary

Overview

My research examines the processes, mechanisms and institutions that influence the effectiveness of organizational interactions between societal sectors (business, government and civil society). My work is motivated by the belief that more study of what makes... View Details

August 1998
Supplement

Cleveland Tomorrow, Video

By: James E. Austin and Rosabeth M. Kanter

As part of Cleveland's turnaround, Cleveland Tomorrow creates new investment funds to stimulate new business development. This development is designed to earn a profit and bring new benefits to the community. Part of the HBS Social Enterprise Video Series on Business... View Details

Keywords: Investment Funds; Leadership; Growth and Development Strategy; Business and Community Relations; Social Enterprise

Article

Firms, Crowds, and Innovation

By: Teppo Felin, Karim R. Lakhani and Michael L. Tushman

The purpose of this article is to suggest a (preliminary) taxonomy and research agenda for the topic of “firms, crowds, and innovation” and to provide an introduction to the associated special issue. We specifically discuss how various crowd-related phenomena and... View Details

Keywords: Crowdsourcing; Innovation; Open Innovation; Organization Theory; Collaborative Innovation and Invention; Organizations; Theory; Strategy

Read Now

23 Jan 2020
Research & Ideas

Businesses Need a 'Catalyst' to Make CSR Practices Stick

sustainable.” The trio of thinkers proposed the idea in a 2018 Harvard Business Review article, in which they dubbed such a strategy “inclusive growth.” Kaplan, one of the cocreators of the Balanced Scorecard methodology, and Serafeim, an... View Details

Keywords: by Michael Blanding

Fall 2017
Article

The Alternative Business History: Business in Emerging Markets

By: Gareth Austin, Carlos Davila and Geoffrey Jones

This article suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies... View Details

Keywords: Globalization; History; Philanthropy and Charitable Giving; Developing Countries and Economies; Business History; Asia; Latin America; Africa

Find at Harvard

04 Oct 2023
HBS Seminar

Ithai Stern, INSEAD

2019
Book

Love Your Enemies: How Decent People Can Save America from the Culture of Contempt

By: Arthur C. Brooks

To get ahead today, you have to be a jerk, right?

Divisive politicians. Screaming heads on television. Angry campus activists. Twitter trolls. Today in America, there is an “outrage industrial complex” that prospers by setting American against... View Details

Keywords: Political Participation; Political Culture; Moral Sensibility; Government and Politics; Society; United States

Find at Harvard

17 Jan 2008
News

Just Good Business

February 2023 (Revised March 2023)
Case

Twitter Turnaround and Elon Musk

By: Andy Wu and Goran Calic

Late afternoon on Friday, October 27th, 2022, Elon Musk was the center of attention at Twitter’s San Francisco headquarters. The night before, Musk officially took the company private and became Twitter’s majority shareholder, finally ending a months-long acquisition... View Details

Keywords: Elon Musk; Twitter; Acquisition; Revenue; Advertising; Social Media; Business or Company Management; Public Opinion; Job Cuts and Outsourcing

October 2007 (Revised March 2008)
Case

Dove: Evolution of a Brand

By: John A. Deighton

Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details

Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry

February 2011 (Revised December 2012)
Case

The Ford Fiesta

By: John Deighton and Leora Kornfeld

Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image... View Details

Keywords: Advertising Campaigns; Digital Marketing; Leadership; Goals and Objectives; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Standards; Auto Industry