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  • All HBS Web  (2,146)
    • People  (10)
    • News  (603)
    • Research  (1,270)
    • Events  (3)
    • Multimedia  (4)
  • Faculty Publications  (784)
← Page 42 of 2,146 Results →
  • January 1975 (Revised April 2009)
  • Case

Optical Distortion, Inc. (A)

A new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including price, sales force, size, and location. Allows data for computation of economic benefit to farmers. Includes... View Details
Keywords: Entrepreneurship; Price; Geographic Location; Marketing Strategy; Product Launch; Market Entry and Exit; Sales
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Clarke, Darral G. "Optical Distortion, Inc. (A)." Harvard Business School Case 575-072, January 1975. (Revised April 2009.)
  • 16 Feb 2016
  • First Look

February 16, 2016

vary in their propensity to violate MAP policies and the depth by which they do so. Our inductive research approach documents managerial wisdom about MAP practices. We confront these insights from practice with a large empirical study that includes hundreds of View Details
Keywords: Sean Silverthorne
  • Web

2023 Reunion Presentations - Alumni

by launching the Akamai Technical Academy, which asked the question: “Why don’t we go out and find smart people to train, and create our own talent pool?” Slides Impact Investing at a Crossroads Amelia Angella (MBA 2001), Director, HBS... View Details
  • 20 Nov 2007
  • First Look

First Look: November 20, 2007

Research Agenda Author:Roberto Verganti Periodical:Journal of Product Innovation Management (forthcoming) Abstract Recent studies on design management have helped us to better comprehend how companies can apply design to get closer to... View Details
Keywords: Martha Lagace
  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

communications issues? (Nanda, who was able to launch the product with seed money from family members, retained full design control but subcontracted production to an Asian... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 29 Sep 2015
  • First Look

September 29, 2015

innovations from industry outsiders who saw economic opportunities where others didn’t—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable View Details
Keywords: Sean Silverthorne
  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

Their research suggests that transparency on dating sites—as simple as allowing users to see the identity and photos of those who “swiped right” to show their interest—improves engagement for both men and women. Since Match.com launched... View Details
Keywords: by Kara Baskin
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

Xu Abstract—We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions... View Details
Keywords: Dina Gerdeman
  • 2023
  • Article

Balancing Risk and Reward: An Automated Phased Release Strategy

By: Yufan Li, Jialiang Mao and Iavor Bojinov
Phased releases are a common strategy in the technology industry for gradually releasing new products or updates through a sequence of A/B tests in which the number of treated units gradually grows until full deployment or deprecation. Performing phased releases in a... View Details
Keywords: Product Launch; Mathematical Methods; Product Development
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Li, Yufan, Jialiang Mao, and Iavor Bojinov. "Balancing Risk and Reward: An Automated Phased Release Strategy." Advances in Neural Information Processing Systems (NeurIPS) (2023).
  • December 2001 (Revised April 2002)
  • Case

Synthes

By: John T. Gourville
Synthes is the recognized leader in the U.S. orthopedic implant market, with a 50% market share in the metallic plates, rods, and screws used to fix severe bone fractures. Synthes' marketplace strength lies in the strength of its sales force and in the quality and... View Details
Keywords: Innovation and Invention; Risk Management; Marketing Strategy; Product Launch; Market Entry and Exit; Product Development; Problems and Challenges; Competition; Manufacturing Industry; United States
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Gourville, John T. "Synthes." Harvard Business School Case 502-008, December 2001. (Revised April 2002.)
  • 16 Apr 2001
  • Research & Ideas

Breaking the Code of Change

tenure of Dunlap's predecessor, Phillip Lippincott, Scott had struggled to improve its operational effectiveness at the plant level by working on process improvement and launching an effort to work cooperatively with its union. In the... View Details
Keywords: by Michael Beer & Nitin Nohria
  • Web

Human Behavior & Decision-Making - Faculty & Research

thoughts. Compare a wife's thought of a former lover while perusing her yearbook to that same thought during an intimate moment with her husband. In the former case, the reason for the production of that thought is clear ("I thought of... View Details
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

case:https://cb.hbsp.harvard.edu/cbmp/product/814096-PDF-ENG Harvard Business School Case 815-035 RedBrick Health: How to Fatten the Company That Slims... The case describes this health and wellness service company and poses the question: should RedBrick stay on the... View Details
Keywords: Sean Silverthorne
  • 18 Oct 2010
  • Lessons from the Classroom

Venture Capital’s Disconnect with Clean Tech

different from the historically well-funded Internet start-up industry. In the Internet start-up world, VCs can reasonably assume that a company can go from launching a product to getting acquired—or even... View Details
Keywords: by Carmen Nobel; Energy; Utilities; Financial Services
  • 01 Nov 2020
  • Research & Ideas

Good Leadership Is an Act of Kindness

bloggers are buzzing with guidance about ways to sustain employee engagement and productivity in the chaos of a pandemic. Unfortunately, most Management 101 advice does not recognize that in times like these, the manager's toolkit must... View Details
Keywords: by Boris Groysberg and Susan Seligson
  • 28 Jul 2020
  • Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

discrimination. For example, when it launched in 2008, would-be guests' names and profile pictures were prominent on Airbnb requests that hosts saw prior to booking. This design was in contrast to existing platforms such as eBay, where... View Details
Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service
  • Web

Arthur Rock Center for Entrepreneurship | About

faculty interest. Over 50 percent of HBS alumni become entrepreneurs at some point in their careers. About the Name The Arthur Rock Center for Entrepreneurship was dedicated in 2003 in honor of a generous HBS supporter and pioneering San Francisco-based venture... View Details
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

products like lip and eye cosmetics, although less so for foundation, because it is more expensive and needs to be a good match with skin tone. Achieving sustainable success in the beauty industry is another matter. It is fiercely... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • 01 Mar 2024
  • News

In Harmony

October 2023, news broke that filming of the book would begin in fall 2024, backed by Anonymous Content, the US production company behind Spotlight and The Revenant, and Korea’s Anthology Studios. Deeply personal and highly... View Details
Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea
  • Web

Faculty & Researchers - Managing the Future of Work

de Chalendar. Managing Talent Pipelines in the Future of Work , Harvard Business School case, 2019. With William R. Kerr, Manjari Raman and Carl Kreitzberg. The Caring Company: How Employers Can Cut Costs And Boost Productivity By Helping... View Details
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