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  • January 1975 (Revised April 2009)
  • Case

Optical Distortion, Inc. (A)

A new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including price, sales force, size, and location. Allows data for computation of economic benefit to farmers. Includes... View Details
Keywords: Entrepreneurship; Price; Geographic Location; Marketing Strategy; Product Launch; Market Entry and Exit; Sales
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  • Web

Student Journey - Entrepreneurship

Student Journey Whether you’re a founder, joiner, investor, or undecided, explore all we have to offer during your two-year entrepreneurial journey. To learn more about each journey, refer to our "Entrepreneurship Journey Road Map". Founder Students planning to View Details
  • Web

Faculty & Research - Business & Environment

Serafeim and Lena Duchene After a global search the board appoints Marcel Cobuz—ex-LafargeHolcim executive with deep innovation experience—as TITAN’s first non-family CEO. Cobuz co-creates a four-pillar roadmap: sharpen the core cement portfolio, accelerate low-carbon... View Details
  • 16 Feb 2016
  • First Look

February 16, 2016

vary in their propensity to violate MAP policies and the depth by which they do so. Our inductive research approach documents managerial wisdom about MAP practices. We confront these insights from practice with a large empirical study that includes hundreds of View Details
Keywords: Sean Silverthorne
  • Program

OPM Renew

connections through cross-cohort collaboration. Details Broaden your global perspective and entrepreneurial leadership skills Learn how innovative global operators are changing buyer behavior and transforming bold ideas into new products... View Details
  • 2023
  • Article

Balancing Risk and Reward: An Automated Phased Release Strategy

By: Yufan Li, Jialiang Mao and Iavor Bojinov
Phased releases are a common strategy in the technology industry for gradually releasing new products or updates through a sequence of A/B tests in which the number of treated units gradually grows until full deployment or deprecation. Performing phased releases in a... View Details
Keywords: Product Launch; Mathematical Methods; Product Development
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  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

Xu Abstract—We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions... View Details
Keywords: Dina Gerdeman
  • 28 Jun 2011
  • First Look

First Look: June 28

social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand... View Details
Keywords: Sean Silverthorne
  • 20 Nov 2007
  • First Look

First Look: November 20, 2007

Research Agenda Author:Roberto Verganti Periodical:Journal of Product Innovation Management (forthcoming) Abstract Recent studies on design management have helped us to better comprehend how companies can apply design to get closer to... View Details
Keywords: Martha Lagace
  • December 2001 (Revised April 2002)
  • Case

Synthes

By: John T. Gourville
Synthes is the recognized leader in the U.S. orthopedic implant market, with a 50% market share in the metallic plates, rods, and screws used to fix severe bone fractures. Synthes' marketplace strength lies in the strength of its sales force and in the quality and... View Details
Keywords: Innovation and Invention; Risk Management; Marketing Strategy; Product Launch; Market Entry and Exit; Product Development; Problems and Challenges; Competition; Manufacturing Industry; United States
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  • Web

2023 Reunion Presentations - Alumni

by launching the Akamai Technical Academy, which asked the question: “Why don’t we go out and find smart people to train, and create our own talent pool?” Slides Impact Investing at a Crossroads Amelia Angella (MBA 2001), Director, HBS... View Details
  • 28 Jul 2020
  • Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

discrimination. For example, when it launched in 2008, would-be guests' names and profile pictures were prominent on Airbnb requests that hosts saw prior to booking. This design was in contrast to existing platforms such as eBay, where... View Details
Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service
  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

Their research suggests that transparency on dating sites—as simple as allowing users to see the identity and photos of those who “swiped right” to show their interest—improves engagement for both men and women. Since Match.com launched... View Details
Keywords: by Kara Baskin
  • 16 Apr 2001
  • Research & Ideas

Breaking the Code of Change

tenure of Dunlap's predecessor, Phillip Lippincott, Scott had struggled to improve its operational effectiveness at the plant level by working on process improvement and launching an effort to work cooperatively with its union. In the... View Details
Keywords: by Michael Beer & Nitin Nohria
  • 02 Nov 2023
  • News

Seeding Startups

Shirish Nadkarni (MBA 1987) was the director of product planning for Microsoft’s MSN when he decided he was ready to become an entrepreneur. He had recently led the growing internet portal’s 1997 acquisition of Hotmail, the first free, web-based email solution, and the... View Details
Keywords: April White
  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

communications issues? (Nanda, who was able to launch the product with seed money from family members, retained full design control but subcontracted production to an Asian... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 01 Mar 2024
  • News

In Harmony

October 2023, news broke that filming of the book would begin in fall 2024, backed by Anonymous Content, the US production company behind Spotlight and The Revenant, and Korea’s Anthology Studios. Deeply personal and highly... View Details
Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea
  • April 2021 (Revised July 2021)
  • Case

StockX: The Stock Market of Things (Abridged)

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
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  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

case:https://cb.hbsp.harvard.edu/cbmp/product/814096-PDF-ENG Harvard Business School Case 815-035 RedBrick Health: How to Fatten the Company That Slims... The case describes this health and wellness service company and poses the question: should RedBrick stay on the... View Details
Keywords: Sean Silverthorne
  • 14 Jan 2019
  • Op-Ed

These 4 CEOs Created a New Standard of Leadership

how food and beverages were impacting consumer health. In early 2007, she launched PepsiCo’s new mission, “Performance with Purpose.” She committed to reduce the sugar and sodium in PepsiCo’s core snacks and sodas, which generated most of... View Details
Keywords: by Bill George; Consumer Products; Consumer Products; Consumer Products; Consumer Products