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Show Results For
- All HBS Web
(3,579)
- People (4)
- News (628)
- Research (2,656)
- Events (16)
- Multimedia (7)
- Faculty Publications (1,525)
- March 2019
- Case
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli and David Lane
DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B2C; B2B Vs. B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Israel; United States
Israeli, Ayelet, and David Lane. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Case 519-010, March 2019.
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details
Keywords: April White
- 29 Sep 2015
- Research & Ideas
Work 3.0: Redefining Jobs and Companies in the Uber Age
as Lyft, Postmates, Upwork, TaskRabbit, and scores of others like them—connect large numbers of independent contractors providing services with customers seeking those services. The companies profit by taking a cut of the View Details
- 01 Jun 2023
- News
Buy Big, Sell Small
bus to restock. Their orders are relatively small, so they can’t negotiate on prices or credit terms,” adds Shruti, who watched her uncle’s kirana go out of business years ago due to issues with pricing... View Details
- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
success, and the role of hormones in cheating. "Tell us what you think were the most significant trends, ideas, or management lessons from 2015." Also worth reading is our list of the year’s most... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
it, sell it only online? If not, what is the requisite assortment we should carry? What's the appropriate pricing in the store? They decided on a limited assortment in-store, that is mostly private label and... View Details
- 01 Jun 1997
- News
Blockbuster Deals
A wave of mergers is sweeping the country, activity that recalls the 1980s, the 1960s, and even, some say, the empire-building of a century ago. In the following article, nine HBS professors comment on the current M&As; phenomenon View Details
Keywords: Garry Emmons and Nancy O. Perry
- 01 Feb 1997
- News
Leading the Way In Negotiation and Decision Making
negotiation has become a key part of daily management. "Instead of being an important skill for special occasions - making deals and managing disputes - negotiation is increasingly a way of life for... View Details
Keywords: Judith A. Ross
- 17 Oct 2023
- HBS Case
With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees
content, cell phone service, and meal delivery, but now there are subscriptions for toothbrushes, razors, pet food, and apparel. With its attractive recurring revenues for... View Details
- May 2009 (Revised December 2009)
- Case
Reliance Baking Soda: Optimizing Promotional Spending
By: John A. Quelch and Heather Beckham
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details
Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry
Quelch, John A., and Heather Beckham. "Reliance Baking Soda: Optimizing Promotional Spending." Harvard Business School Brief Case 094-127, May 2009. (Revised December 2009.)
- June 2011
- Case
Reed Supermarkets: A New Wave of Competitors
By: John A. Quelch and Carole Carlson
Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details
Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry; Ohio
Quelch, John A., and Carole Carlson. "Reed Supermarkets: A New Wave of Competitors." Harvard Business School Brief Case 114-296, June 2011.
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
consumers use “smart” devices to discover online prices in stores. Our findings provide insights for managers on how and when self-matching can be an effective View Details
- February 2024
- Case
FIGS: Scrubbing the Status Quo
By: Jeffrey F. Rayport and Nicole Tempest Keller
In October 2023, FIGS had revolutionized the medical scrubs industry with its fashionable and functional designs, but the venture was at a critical juncture. The digitally native vertical brand (DNVB) had gone public in a successful IPO in 2021 and reached $500 million... View Details
Keywords: Marketing Channels; Corporate Strategy; Business Growth and Maturation; Business Model; Decision Choices and Conditions; Competitive Strategy; Expansion; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; California; Los Angeles; Europe; Canada
Rayport, Jeffrey F., and Nicole Tempest Keller. "FIGS: Scrubbing the Status Quo." Harvard Business School Case 824-062, February 2024.
- February 1998 (Revised July 1998)
- Case
Rob Parson at Morgan Stanley (A)
Rob Parson was a star producer in Morgan Stanley's Capital Markets division. He had been recruited from a competitor the prior year and had generated substantial revenues since joining the firm. Unfortunately, Parson's reviews from the 360-degree performance evaluation... View Details
Keywords: Management; Personal Development and Career; Performance Evaluation; Financial Services Industry
Burton, M. Diane. "Rob Parson at Morgan Stanley (A)." Harvard Business School Case 498-054, February 1998. (Revised July 1998.)
- Web
IFC: Italy; Tradition and Innovation - Course Catalog
HBS Course Catalog IFC: Italy; Tradition and Innovation Course Number 6052 Professor Sophus A. Reinert Professor of Management Practice Dante Roscini January; J; 3.0 credits Fall On-Campus Course Sessions:... View Details
- June 2020 (Revised October 2020)
- Case
Muddy Waters vs. eHealth: The Debate of a 'Lifetime'
By: Jonas Heese and Cristo Liautaud
In May 2020, an analyst was assessing eHealth’s performance. eHealth was an online / tele-sales broker of health insurance products. The stock had recently hit all-time highs, closing at a peak of $146 on March 4, 2020. But now, May 4, 2020, eHealth traded at $103. The... View Details
Heese, Jonas, and Cristo Liautaud. "Muddy Waters vs. eHealth: The Debate of a 'Lifetime'." Harvard Business School Case 120-114, June 2020. (Revised October 2020.)
- September 2009 (Revised April 2020)
- Case
VIZIO, Inc.
By: Krishna G. Palepu and Elizabeth A. Kind
William Wang, CEO of VIZIO, Inc., was proud of his company's success in providing affordable flat screen TVs. Since its founding in 2002, VIZIO had grown to over $2 billion in revenue and was one of the top three flat panel TV brands, along with Samsung and Sony. Faced... View Details
Keywords: Financial Crisis; Financing and Loans; Price; Growth and Development Strategy; Competitive Strategy; Consumer Products Industry; Electronics Industry
Palepu, Krishna G., and Elizabeth A. Kind. "VIZIO, Inc." Harvard Business School Case 110-024, September 2009. (Revised April 2020.)
- 01 Dec 1997
- News
Growing Together
Gleason (MBA '97) is finding a way to make both a profit and a difference. Last fall, as a part of HBS associate professor Marco Iansiti's Managing Product Development course, Gleason created a model for a... View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
- October 1989 (Revised June 1993)
- Case
RKO Warner Video, Inc.: Incentive Compensation Plan
By: George P. Baker III
Details the design and implementation of an incentive bonus plan for video store managers. The problem for top management of the chain is to induce the store managers to "sweat the details," to keep the stores neat and well organized, and to deal courteously and... View Details
Keywords: Acquisition; Change; Strategic Planning; Performance Improvement; Sales; Management; Employee Relationship Management; Situation or Environment; Success; Motion Pictures and Video Industry; Motion Pictures and Video Industry
Baker, George P., III. "RKO Warner Video, Inc.: Incentive Compensation Plan." Harvard Business School Case 190-067, October 1989. (Revised June 1993.)
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
tended to have narrower provider networks and broader care management strategies. Many more, however, still need to hone unique strategies for the public exchanges that can both improve short-term financial... View Details