Organizational Buying Behavior - Publications - Faculty & Research

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

Keywords: Teams; Teaming; Leadership And Managing People; Leadership; Team Effectiveness; Team Performance; Team Design; Team Leadership; Teamwork; Team Process; Team Function; Team Launch; 60/30/10 Rule; Team Boundary; Distribution Of Leadership Authority; Self-Managed Teams; Virtual Teams; Unbounded Teams; Acts Of Leadership; Execution Teams; Decision Making Teams; Creativity Teams; Team Size; Task Design; Team Timeline; Team Roles; Team Representation; Diversity; Team Familiarity; Collective Intelligence; Team Stages Of Development; Team Coaching; Performance Pressure; X-Teams; Team Focus; Interaction; Management Teams; Managerial Roles; Management Systems; Management Style; Management Skills; Management Practices and Processes; Organizational Design; Organizational Structure; Performance Effectiveness; Performance Efficiency; Performance Productivity; Groups and Teams; Networks; Social Psychology; Behavior; Conflict and Resolution; Creativity; Social and Collaborative Networks; Satisfaction; Prejudice and Bias; Power and Influence; Personal Characteristics; Familiarity; Cognition and Thinking; Attitudes; Projects; Organizational Culture; Organizational Change and Adaptation; Leadership Development; Leadership Style; Leading Change; Knowledge Use and Leverage; Knowledge Sharing; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Design; Interpersonal Communication; Accommodations Industry; Accounting Industry; Advertising Industry; Aerospace Industry; Agriculture and Agribusiness Industry; Air Transportation Industry; Apparel and Accessories Industry; Auto Industry; Banking Industry; Battery Industry; Beauty and Cosmetics Industry; Bicycle Industry; Biotechnology Industry; Chemical Industry; Communications Industry; Computer Industry; Construction Industry; Consulting Industry; Consumer Products Industry; Distribution Industry; Education Industry; Electronics Industry; Employment Industry; Energy Industry; Entertainment and Recreation Industry; Fashion Industry; Financial Services Industry; Fine Arts Industry; Food and Beverage Industry; Forest Products Industry; Forestry Industry; Green Technology Industry; Health Industry; Industrial Products Industry; Information Industry; Information Technology Industry; Insurance Industry; Journalism and News Industry; Legal Services Industry; Manufacturing Industry; Media and Broadcasting Industry; Medical Devices and Supplies Industry; Mining Industry; Motion Pictures and Video Industry; Motorcycle Industry; Music Industry; Pharmaceutical Industry; Public Administration Industry; Public Relations Industry; Publishing Industry; Pulp and Paper Industry; Rail Industry; Real Estate Industry; Retail Industry; Rubber Industry; Semiconductor Industry; Service Industry; Shipping Industry; Sports Industry; Steel Industry; Technology Industry; Telecommunications Industry; Tourism Industry; Transportation Industry; Travel Industry; Utilities Industry; Video Game Industry; Web Services Industry; Asia; North and Central America; South America; Atlantic Ocean; Central Asia; Europe; Latin America; Middle East; Oceania; West Indies

Citation

Educators

Purchase

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

behavior that make this redeployment feasible and sustainable over time. "A vast majority of the initiatives that companies are implementing do not require large capital investments or radical innovation." How companies are... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

can be tracked through clicks, page views, and time on the site, as well as through a host of other metrics. But, says Avery, "there is often still not a direct link to the type of customer behavior we want to measure, such as ticket... View Details

Keywords: by Michael Blanding; Education

August 2023
Supplement

Reimagining Hindustan Unilever (B)

By: Sunil Gupta and Rachna Tahilyani

In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an... View Details

Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Organizational Change and Adaptation; Business Strategy; Marketing; Performance; Competition; E-commerce; Consumer Behavior; Transformation; Distribution; Decisions; Consumer Products Industry; Asia; India

Citation

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

in political debates, but work to bridge divides among people during the crisis. THE CORONAVIRUS CRISIS More Business-Related Pandemic Coverage from Around Harvard and Beyond How to Manage Coronavirus Layoffs with Compassion (Harvard Business Review) View Details

Keywords: by Jill Avery and Richard Edelman

08 Sep 2008
HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

some Skittles. I want to engage our audience in the conversation a little bit now. We've got time for a few questions. Speaker 1: Great talk. Do you have any data to indicate that that brand storytelling actually converts into consumer View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

02 Jul 2013
First Look

First Look: July 2

organization, why men believe women are more emotionally intelligent, and the challenges female directors of corporations face in interacting with their male counterparts. 2006 pub Who Lives in the C-Suite? Organizational Structure and... View Details

Keywords: Anna Secino

11 Jan 2016
Research & Ideas

Is Group Loyalty a Force for Good or Evil?

or where they are crossing ethical boundaries for the good of their own group.” Gino and colleagues write about this paradox in a new paper forthcoming in the journal Organizational Behavior and Human... View Details

Keywords: by Michael Blanding

01 Dec 2015
Research & Ideas

What to Do When Your Organization Has Dueling Missions

the social mission. “Hybrids have to simultaneously pursue commercial and social objectives,” says Julie Battilana, an associate professor in the Organizational Behavior unit at Harvard Business School. “The... View Details

Keywords: by Carmen Nobel

17 Mar 2021
Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they View Details

Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail

03 Apr 2013
What Do You Think?

Will Women Leaders Influence the Way We Work?

Summing Up How Important is Leadership Gender in Influencing the Way We Work? Any attempt to describe behaviors on the basis of gender runs the risk of stereotyping, generalizing, and generally oversimplifying. As Susan Chipman said in... View Details

Keywords: by James Heskett

12 Sep 2012
Research & Ideas

The Unexpected Link Between Cadavers and Careers

explains Michel Anteby, an associate professor in the Organizational Behavior Unit at Harvard Business School who cowrote the paper with Filiz Garip of Harvard University, Paul V. Martorana of Wagner... View Details

Keywords: by Carmen Nobel; Education; Health

05 Feb 2008
First Look

First Look: February 5, 2008

Michael Tushman Periodical:Research in Organizational Behavior (forthcoming). (Harvard Business School Working Paper, No. 07-088, 2007) Abstract How do organizations survive in the face of change? Underlying... View Details

Keywords: Martha Lagace

07 May 2018
Research & Ideas

Why Online Retailers Should Hide Their Best Discounts

they’d shopped there before, and one for customers without them. They found little difference in the buying behavior of the two groups. “Both new and existing customers behave in ways that are beneficial to... View Details

Keywords: by Michael Blanding; Retail

30 May 2005
Research & Ideas

Germany’s Pioneering Corporate Managers

from the organizational theory and behavioral literature that business historians have not adequately tapped into. Part of the problem is that historians often have to speak to dead people, who naturally are... View Details

Keywords: by Sean Silverthorne

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

the research with HBS Working Knowledge. Sarah Jane Gilbert: Your research attempted to answer this question: Do friends within a social network influence online buying behaviors of others in the group? What... View Details

Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail

21 Mar 2004
Research & Ideas

Loyalty: Don’t Give Away the Store

Frequent shopping programs that reward customers with discounts or other perks are commonplace in grocery stores, but many are not as effective in influencing buying behavior as they could be, argues HBS... View Details

Keywords: by Manda Salls; Consumer Products; Retail

30 Oct 2005
Research & Ideas

Tuning Jobs to Fit Your Company

has to know the answer to four basic questions. Your setting for this span is determined by the kind of behavior you want to see. To ensure compliance with detailed directives, hold managers to narrow measures. To encourage creative... View Details

Keywords: by Robert Simons

04 Apr 2005
What Do You Think?

Can an Organization’s “Deep Smarts” Be Preserved?

organizational knowledge." Joe Violette raises a more practical issue: "Knowledge coaching ... cannot be effectively accomplished on a one-on-one basis. Too few people will benefit ...." Respondents provided possible... View Details