Media and Broadcasting Industry - Publications - Faculty & Research

06 Jan 2012
Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details

Keywords: by Michael Toffel & Auden Schendler; Information; Publishing

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

of bloggers who speak in both whispers and shouts. Combined with the low cost of Web site and even crude advertising design, inhabitants of the Web can achieve wonders in creating View Details

Keywords: by James Heskett

15 Oct 2008
First Look

First Look: October 15, 2008

welfare of many consumers, critics of a globalized information and entertainment industry claim that transnational media undermine civic engagement, transforming locally... View Details

Keywords: Martha Lagace

05 Feb 2014
Research & Ideas

Can Putin Score Olympic Gold?

trouble if they don't go well. Perhaps the brand with the most to gain—or lose—is Mother Russia, which paid a record $51 billion to host the Games, and has a rare opportunity to show it has shaken off its economic View Details

Keywords: by Michael Blanding; Sports; Advertising

June 1994
Case

STAR TV (E)

By: J. Peter Williamson and Michael Y. Yoshino

Keywords: Media and Broadcasting Industry

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February 2017
Teaching Note

The Tate's Digital Transformation

By: Jill Avery

John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details

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January 1983 (Revised July 1985)
Case

Cable News Network

By: John A. Quelch

The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network. View Details

Keywords: Advertising Campaigns; Management Teams; Journalism and News Industry; Journalism and News Industry

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February 1982 (Revised December 1991)
Teaching Note

Quabbin Cablevision Co., Teaching Note

By: Henry B. Reiling

Teaching Note for (9-282-003). View Details

Keywords: Television Entertainment; Media and Broadcasting Industry

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April 1995
Supplement

Home Shopping Network, Inc. (Abridged) (SS)

By: Timothy A. Luehrman

Keywords: Television Entertainment; Media and Broadcasting Industry

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May 1991 (Revised March 1992)
Teaching Note

USA Today, Teaching Note

By: Robert L. Simons

Teaching Note for (9-191-004). View Details

Keywords: Media and Broadcasting Industry

Citation

May 2006
Teaching Note

Activision: The 'Kelly Slater's Pro Surfer' Project (TN)

By: Alan D. MacCormack

Keywords: Media and Broadcasting Industry

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August 1986
Case

Cox Cable (B)

By: Frank V. Cespedes

Keywords: Media and Broadcasting Industry

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06 Mar 2007
First Look

First Look: March 6, 2007

this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707031 Brightcove and the Future of Internet Television Harvard Business School Case 707-457 Brightcove, a technology and services... View Details

Keywords: Martha Lagace

21 Nov 2005
Research & Ideas

Making Credibility Your Strongest Asset

negotiations between free-agent players and teams. Media coverage of this terrain had been haphazard. Rovell saw that omission as a great opportunity, but he had two problems. First, View Details

Keywords: by Michael Wheeler

January 2017 (Revised May 2020)
Case

Sesame Workshop (A): Bringing Big Bird Back to Health

By: Rosabeth Moss Kanter, Ryan Raffaelli and Jonathan Cohen

Sesame Workshop was transforming in 2016. CEO Jeff Dunn had reorganized and shifted the iconic institution to respond to digital disruption and a consensus culture. This case examines his efforts to turn Sesame Workshop around. It notes Sesame's storied history and the... View Details

Keywords: Restructuring; Organizational Change and Adaptation; Leadership; Information Technology; Education; Media; Strategy; Education Industry

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Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman

The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details

Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry

Citation

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26 Nov 2013
First Look

First Look: November 26

we argue that this persistence fundamentally changes the environment in which legislation is made. Publisher's link: http://www.people.hbs.edu/wkerr/DynamicsOfFirmLobbying.pdf August 2013 Industrial and... View Details

Keywords: Sean Silverthorne

04 Mar 2009
Op-Ed

Credit is Not the Bogey

commerce." A panoply of mortgage products (not all predatory, not all egregious) fueled the homebuilding industry, which kept the economy afloat during the last decade. While other sectors plummeted, housing stayed strong. Related View Details

Keywords: by Nicolas P. Retsinas & Eric S. Belsky; Construction; Real Estate; Financial Services