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      Media And PublishingRemove Media And Publishing →

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      • September 1995 (Revised April 1999)
      • Case

      Exporting American Culture

      By: Joseph L. Badaracco Jr. and Jerry Useem
      A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details
      Keywords: Decision Choices and Conditions; Forecasting and Prediction; Cross-Cultural and Cross-Border Issues; Media; Business and Community Relations; Opportunities; Social Issues; Media and Broadcasting Industry
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      Badaracco, Joseph L., Jr., and Jerry Useem. "Exporting American Culture." Harvard Business School Case 396-055, September 1995. (Revised April 1999.)
      • August 1995 (Revised December 1997)
      • Case

      Encyclopaedia Britannica (A)

      By: Jeffrey F. Rayport
      Examines the growth of the CD-ROM publishing industry and its impact on the Encyclopaedia Britannica Co., which chose to ignore it. View Details
      Keywords: Information Technology; Organizational Change and Adaptation; Information Publishing; Publishing Industry
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      Rayport, Jeffrey F., and Thomas A. Gerace. "Encyclopaedia Britannica (A)." Harvard Business School Case 396-051, August 1995. (Revised December 1997.)
      • August 1995
      • Case

      Quality Printing

      By: Charles Christenson, Elon Kohlberg, Arthur Schleifer Jr., Harborne W. Stuart Jr., Paul A. Vatter and George Wu
      Keywords: Publishing Industry
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      Christenson, Charles, Elon Kohlberg, Arthur Schleifer Jr., Harborne W. Stuart Jr., Paul A. Vatter, and George Wu. "Quality Printing." Harvard Business School Case 896-002, August 1995.
      • August 1995 (Revised April 1996)
      • Case

      Nation Magazine (A), The

      By: Samuel L. Hayes III
      Keywords: Journals and Magazines; Publishing Industry
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      Hayes, Samuel L., III. "Nation Magazine (A), The." Harvard Business School Case 296-014, August 1995. (Revised April 1996.)
      • August 1995
      • Teaching Note

      Miami Herald Publishing Company, The TN

      By: Mary C. Gentile and James I. Cash Jr.
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      Gentile, Mary C., and James I. Cash Jr. "Miami Herald Publishing Company, The TN." Harvard Business School Teaching Note 396-012, August 1995.
      • June 1995 (Revised September 1996)
      • Case

      Union Carbide's Bhopal Plant (A)

      By: Debora L. Spar
      In December 1984, a Union Carbide plant in Bhopal, India, sprung a leak, releasing thousands of gallons of highly toxic gas into the atmosphere. By the time the leak was sealed, over 2,000 people had died. In a series of three excerpts from published accounts, the case... View Details
      Keywords: Ethics; Corporate Social Responsibility and Impact; Chemicals; Foreign Direct Investment; Chemical Industry; United States; India
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      Spar, Debora L., Suzanne Hull, and Julia Kou. "Union Carbide's Bhopal Plant (A)." Harvard Business School Case 795-070, June 1995. (Revised September 1996.)
      • March 1995 (Revised April 1995)
      • Case

      UAL Corporation

      By: Stuart C. Gilson and Jeremy Cott
      In the largest attempted employee-buyout in history, a large U.S. commercial airline seeks substantial wage concessions from its employees in return for 53% stake in the airline's commmon stock and guaranteed seats on the board of directors. Management must convince... View Details
      Keywords: Restructuring; Corporate Governance; Labor; Wages; Management Teams; Employee Ownership; Business and Shareholder Relations; Strategy; Value; United States
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      Gilson, Stuart C., and Jeremy Cott. "UAL Corporation." Harvard Business School Case 295-130, March 1995. (Revised April 1995.)
      • January 1995 (Revised September 1997)
      • Case

      TV Guide (B)

      By: Jeffrey F. Rayport
      TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details
      Keywords: Market Entry and Exit; Service Delivery; Information Technology; Marketing; Information Publishing; Publishing Industry; Publishing Industry
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      Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (B)." Harvard Business School Case 395-032, January 1995. (Revised September 1997.)
      • November 1994 (Revised August 1997)
      • Case

      TV Guide (A)

      By: Jeffrey F. Rayport
      TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details
      Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States
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      Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (A)." Harvard Business School Case 395-031, November 1994. (Revised August 1997.)
      • October 1994 (Revised January 1995)
      • Case

      STAR TV (A, B, and C Condensed)

      By: J. Peter Williamson, Michael Y. Yoshino and Henry Laurence
      Keywords: Media and Broadcasting Industry
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      Williamson, J. Peter, Michael Y. Yoshino, and Henry Laurence. "STAR TV (A, B, and C Condensed)." Harvard Business School Case 395-089, October 1994. (Revised January 1995.)
      • September 1994 (Revised December 1995)
      • Case

      STAR TV (B and C Condensed)

      By: J. Peter Williamson, Michael Y. Yoshino and Henry Lawrence
      Keywords: Media and Broadcasting Industry
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      Williamson, J. Peter, Michael Y. Yoshino, and Henry Lawrence. "STAR TV (B and C Condensed)." Harvard Business School Case 395-038, September 1994. (Revised December 1995.)
      • September 1994 (Revised January 1997)
      • Case

      This Case Sucks: Beavis, Butt-head, and TV Content (A)

      By: Joseph L. Badaracco Jr. and Jerry Useem
      Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after... View Details
      Keywords: Debates; Decision Choices and Conditions; Animation Entertainment; Fairness; Governance Controls; Media; Outcome or Result; Social Issues; Entertainment and Recreation Industry
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      Badaracco, Joseph L., Jr., and Jerry Useem. "This Case Sucks: Beavis, Butt-head, and TV Content (A)." Harvard Business School Case 395-053, September 1994. (Revised January 1997.)
      • June 1994
      • Case

      STAR TV (E)

      By: J. Peter Williamson and Michael Y. Yoshino
      Keywords: Media and Broadcasting Industry
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      Williamson, J. Peter, and Michael Y. Yoshino. "STAR TV (E)." Harvard Business School Case 394-222, June 1994.
      • May 1994 (Revised September 1994)
      • Case

      STAR TV (B)

      By: J. Peter Williamson and Michael Y. Yoshino
      Keywords: Media and Broadcasting Industry
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      Williamson, J. Peter, and Michael Y. Yoshino. "STAR TV (B)." Harvard Business School Case 394-213, May 1994. (Revised September 1994.)
      • May 1994 (Revised September 1994)
      • Case

      STAR TV (C)

      By: J. Peter Williamson and Michael Y. Yoshino
      Keywords: Media and Broadcasting Industry
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      Williamson, J. Peter, and Michael Y. Yoshino. "STAR TV (C)." Harvard Business School Case 394-214, May 1994. (Revised September 1994.)
      • April 1994 (Revised August 1996)
      • Case

      American Express (A)

      By: Jay W. Lorsch
      In January 1993, the American Express board met to decide who would succeed James D. Robinson, III as chairman and CEO. The board needed to act in the spotlight of intense media and investor scrutiny, and after leaks had revealed that there was a conflict among the... View Details
      Keywords: Decision Making; Corporate Governance; Resignation and Termination; Leadership; Management Succession; Performance Evaluation
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      Lorsch, Jay W. "American Express (A)." Harvard Business School Case 494-093, April 1994. (Revised August 1996.)
      • November 1993 (Revised September 2018)
      • Case

      Rudi Gassner and the Executive Committee of BMG International (A)

      By: Linda Hill and Katherine Seger Weber
      Explores the roles of CEO Rudi Gassner and the 9-person executive committee in leading BMG International. BMG International is the international music subsidiary of Bertlesmann, a German company that is the second-largest media conglomerate in the world. Describes a... View Details
      Keywords: Managerial Roles; Management Teams; Decision Making; Business Plan; Growth and Development Strategy; Global Strategy; Leadership Style; Organizational Culture; Business Subsidiaries; Business Conglomerates; Cost Management; Change Management; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany
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      Hill, Linda, and Katherine Seger Weber. "Rudi Gassner and the Executive Committee of BMG International (A)." Harvard Business School Case 494-055, November 1993. (Revised September 2018.)
      • November 1993 (Revised February 1996)
      • Supplement

      Rudi Gassner and the Executive Committee of BMG International (B)

      By: Linda A. Hill
      Describes the final decision by CEO Rudi Gassner and the subsequent actions taken by the members of the executive committee. View Details
      Keywords: Management Teams; Decisions; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany
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      Hill, Linda A. "Rudi Gassner and the Executive Committee of BMG International (B)." Harvard Business School Supplement 494-056, November 1993. (Revised February 1996.)
      • November 1993 (Revised June 2007)
      • Case

      Jack Thomas

      By: John P. Kotter and Andrew P. Burtis
      This redisguised version of an earlier case, Tom Levick, provides an updated setting but does not change the teaching objectives. Chronicles the first six weeks of experience on the job for a recent business school graduate. Emphasis is on managing... View Details
      Keywords: Power and Influence; Behavior; Leadership Style; Strategy; Rank and Position; Publishing Industry
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      Kotter, John P., and Andrew P. Burtis. "Jack Thomas." Harvard Business School Case 494-062, November 1993. (Revised June 2007.)
      • October 1993 (Revised October 1996)
      • Case

      Paragould City Cable

      By: Willis M. Emmons III
      Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details
      Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas
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      Emmons, Willis M., III. "Paragould City Cable." Harvard Business School Case 794-030, October 1993. (Revised October 1996.)
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