Marketing Insight - Publications - Faculty & Research

04 Jan 2021
What Do You Think?

How Do We Sustain Organization Diversity?

December 16, 2020. Summing up last month’s column My column last month about job training inequality and economic growth sparked many insightful comments about the role of markets as arbiters of fairness and... View Details

Keywords: by James Heskett

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Global - Global Activities 2020

HBS faculty can quickly get insights into global developments such as the COVID-19 pandemic and how different nations and companies are grappling with it,” says Lynn Paine, a Baker Foundation Professor and senior associate dean for... View Details

25 Oct 2011
First Look

First Look: October 25

are not compartmentalized; rather a loss in one currency may impact trading in another. We also show that while the impact of a loss on subsequent trading decisions does linger, the affect declines sharply after a losing position is closed. The Impact of Web 2.0 on... View Details

Keywords: Sean Silverthorne

22 Jul 2008
First Look

First Look: July 22, 2008

Working PapersFixing Market Failures or Fixing Elections? Agricultural Credit in India Authors:Shawn A. Cole Abstract This paper integrates theories of political budget cycles with theories of tactical electoral redistribution to test... View Details

Keywords: Martha Lagace

14 Aug 2019
Sharpening Your Skills

The Manager's Guide to Leveraging Disruption

Building New Markets by Unleashing Disruptive InnovationChristensen's classic article from 2003 about the six keys to creating new-growth businesses. The Three Types of Leaders Who Create Radical Change Every successful social movement... View Details

Keywords: by Sean Silverthorne

22 Oct 2015
Blog Post

Why We Recruit: 3M

3M’s Business Development, Sales and Marketing functions. Members of this leadership development program lead individual internal consulting projects across the company’s 27 divisions to drive growth and profitability through a variety of... View Details

Keywords: Manufacturing

Profile

Ricardo De Armas

close," Ricardo adds. "Many of them have hardcore finance experience I don't have. But everyone has something to contribute. For me, it's the experience of managing products in a market where 50-percent of the base is lower... View Details

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Alumni in Climate Networking Series: Miami - Blog - Business & Environment

Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production 2024 IFC India 2024... View Details

05 Jul 2017
Research & Ideas

Are Stockbrokers Illegally Leaking Confidential Information to Favored Clients?

investors” “Our findings highlight that an important source of returns for fund managers in the stock market is not their superior skill or investment acumen,” the authors write. “Rather, some managers appear to free-ride on the... View Details

Keywords: by Carmen Nobel; Financial Services

30 Aug 2016
First Look

August 30, 2016

forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the... View Details

Keywords: Carmen Nobel

15 Nov 2020
News

Global Outposts Expand HBS’s Intellectual Footprint

on the ground, supporting our faculty in their research and bringing a global perspective to our classrooms. Through this network, HBS faculty can quickly get insights into global developments such as the COVID-19 pandemic and how... View Details

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Online Learning Track Programs | HBS Online

What Are Learning Tracks? Learning Tracks enable participants to take three courses within a specific subject area to gain deeper insights and expertise. Those who successfully complete three courses from their selected Learning Track... View Details

01 Dec 2017
News

Pencils Up: Taking Note of New Courses

of years out of business school?” Management challenges include turnarounds, transactions, global expansion, reinvention, scaling growth, and career management. Field Course: US Behavioral Insights Professor Max Bazerman, Negotiation,... View Details

Keywords: Julia Hanna

29 May 2008
Research & Ideas

Global Change in the Built Environment

career advice and placement for our students. Our core Real Property survey course is in the fall of the second year. We also have two new winter courses on Emerging Real Estate Markets and Design, Development and Construction. In... View Details

Keywords: by Arthur Segel; Construction; Real Estate

Profile

Zihan Lin

that's pretty significant," Z says. His expectations have not gone unmet. "For marketing, ethics, leadership, strategy — the cases are simply awesome. Sometimes, I just sit back and listen. Often, the insights from people... View Details

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Building Trusted Organizations - Course Catalog

innovation, to the media and publishing, to manufacturing, to consumer marketing and hospitality, to managing sustainability, to tabletop role playing. The case are domestic and global (half are from outside the US), and they feature a... View Details

29 Jun 2009
Sharpening Your Skills

Sharpening Your Skills: Leading Change

markets, business processes, and organizational structure—and to improve them to achieve growth. Success will depend on leaders who are able to stabilize the company as they identify and exploit opportunities, find new market niches,... View Details

Keywords: by Staff

Profile

Jennifer DeWhitt

marketing and finance. While pursuing her degree, Jennifer taught at an alternative school near campus that served at-risk youth. After graduation, she joined Bain & Co., where she “worked on the Dallas expansion plans for KIPP... View Details

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Statista (Alumni Access) | Baker Library

and download capabilities to over 1 million market and consumer data sets (.es, .de and .fr access not available). Choose one Dossier report (compilations of individual statistics) when you create your account. Statista Client Services... View Details

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Rock 100: The Summit - Entrepreneurship

recommended reading lists Hand-picked resources for the questions and concerns raised by the Rock 100 founders at the Summit can be found at the links below: B2B Marketing Aligning Strategy and Sales: The Choices, Systems, and Behaviors... View Details

Publications